Martech Series

JUNE 6, 2022

A newly enriched, machine learning-driven version of NCSolutions ‘ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). .

Machine Learning 92

Machine Learning Advertising Cookies MarTech 92

More About Advertising

OCTOBER 14, 2022

IKEA is reviewing its UK creative account, happily ensconced at Mother since 2010. The post IKEA reviews UK creative account at Mother, Tesco sticks with EssenceMediacom first appeared on More About Advertising. As and when we decide to.

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Digiday

JUNE 20, 2023

Popstefanov is proud that his agency started in 2010 with several engineers as part of its core — and tech and engineering remain a vital part of what PMG does for its clients.

Media 69

Media Communications Agency Advertising 69

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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Advertising Ad Exchange Banner Mobile Ads 52

More About Advertising

JULY 25, 2018

Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. In 2010, this looked like. CEO Mark Bembridge explains. 1/When did Smartology start and why?

Machine Learning 40

Machine Learning Advertising Media Ad Tech 40

More About Advertising

SEPTEMBER 16, 2021

The agency was founded in Sydney in 2010 to work with start-ups; it now counts Twitter and Google among its clients and has 70 staff across three offices. The post VCCP B2B arm acquires international PR agency Sling & Stone to create £30m group first appeared on More About Advertising.

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Agency Advertising 64

More About Advertising

DECEMBER 7, 2020

Since its creation in October 2010, Instagram has quickly become one of the world’s most frequented social media applications, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly, photo sharing network has completely changed what it means to view and post visual content. But how has the rise of Instagram.

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More About Advertising

MARCH 16, 2023

chatting to a seasoned creative director the other day we decided that Nike’s big award-winner ‘Write the Future’ for the 2010 World Cup, was, maybe, the high watermark of a form of advertising that has been largely beached by the digital tide. Haven’t had one of these for a while.

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More About Advertising

FEBRUARY 24, 2021

Clockwork was founded in 2010. The post South African agency Clockwork launches in UK first appeared on More About Advertising. Ex-Engine CMO Richard Dutton (below) and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of the South African agency outside its homeland.

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Agency Advertising Finance 64

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. In 2010, Tom and Vivek Vaidya co-founded Krux. That’s the game, just learn fast. ” Then came a hard pivot into ad tech and a slide away from supply-chain.

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illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay. billion up by 5% year over year.

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Audience Ad Tech Advertising Communications 80

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.”

Electronics 98

Electronics Marketing Machine Learning Media 98

Martech Series

AUGUST 8, 2022

Experienced Media Executive Returns to Innovative TV Advertising Company in New Role. Simulmedia, the industry leader in truly cross-channel TV advertising, announced the return of Jon Werther in the newly created role of Executive Vice President, Operations and Business Development. Pre-Seed Funding. “I’m

MarTech 79

MarTech Media Advertising Marketing 79

Fuel Lines

APRIL 21, 2016

Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. In his captivating session, Park shared how to use the principles of a 10-step Story Cycle process to hone your story skills and help clients grow not only revenue, but as advertising and marketing professionals.

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Agency Communications Audience Advertising 269

illumin

JUNE 15, 2018

This council includes more than 70 senior brand marketing, agency and media executives from all over the Americas and being a part of it allows us to offer perspective on the issues that face the modern advertiser and specifically focusing in on a multicultural approach to digital advertising. has been the principal driver of U.S.

Media 75

Media Advertising Marketing Video Ads 75

More About Advertising

JANUARY 31, 2020

Inglis (below) joined JL from Virgin Trains as head of brand communications in 2008, becoming director of marketing in 2010 and customer director in 2015. Now customer director Craig Inglis is following MD Paula Nickolds out of the partnership’s revolving door.

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Communications Marketing Finance Agency 82

Paleo AdTech

DECEMBER 10, 2023

His next chapter (which he jokingly called “The Dark Era”) was an attempt to bring digital advertising to the websites of local linear media. He became CEO in 2010 and helped steward eXelate through an acquisition by Nielsen in 2015. At PT/MM, Mark saw the explosion of the scale and scope of the web — and got an idea.

Ad Tech 52

Ad Tech Media Agency Advertising 52

Digiday

JANUARY 30, 2023

As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. The past few months have been relatively rocky for the nascent in-game advertising industry. ”

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Ad Tech Finance Advertising Audience 55

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. This ad network specializes in monetizing all types of mobile traffic, making it a superb choice for mobile publishers, app developers, and advertisers who want to promote products to these users.

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Advertising Affiliates Ad network Mobile Ads 52

illumin

JULY 15, 2018

Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as we see views continue to accumulate in the coming weeks. 2 Hyundai x 2018 FIFA World Cup. #3

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Advertising Video Ads Entertainment Media 40

More About Advertising

JUNE 24, 2020

Yeo Valley did in 2010, two in the fact. These days would a (relatively) small brand essay a two-minute commercial from the hardly bargain basement talents of BBH? This epic take-off of Take That (from ‘The Churned’) follows a two-minute rapping epic so guess it worked. Or that Sir John was very persuasive. Very BBH.

Agency 64

Agency Advertising 64

Paleo AdTech

DECEMBER 10, 2023

Growth was solid in the years 2009-2010. If you’re curious – and I know you are – the Top 5 ad networks at the start of 2010 were AOL Advertising (187M), Yahoo! The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Lemonads

DECEMBER 2, 2020

Our Nativo review will uncover the potential of its advertising platform with prices, tips, pros, and cons: a full targeted personalized information for advertisers and publishers! Nativo Review: Nativo is a native advertising platform that helps to empower brands and publishers with the world’s most advanced technology for content !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Advertising to Baby Boomers

FEBRUARY 21, 2016

Professor Kohlbacher asked me to fashion an Afterword for his newest co-written tome: Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan By Michael Prieler and Florian Kohlbacher Population aging is a powerful megatrend affecting many countries around the world. Download it.) Michelle R.

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Advertising Fashion Communications Marketing 40

More About Advertising

AUGUST 12, 2019

IMA was founded in 2010 by Emilie Tabor and Maddie Raedts, who. Sir Martin Sorrell’s S4Capital has added a third major leg to its business, buying what it calls Europe’s largest influencer agency IMA to merge with its MediaMonks digital content business. Both are based in Amsterdam.

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Agency Media Finance Advertising 73

Martech

NOVEMBER 7, 2022

But agile customer service and/or significant contributions to public debates, while raising brand profiles, isn’t advertising and doesn’t make Twitter any money. Google understood that and offered $10 billion for the company in 2010. So, if Twitter does implode, marketers will lose a significant, useful tool. TikTok $46.86

Marketing 105

Marketing Finance Media MarTech 105

Digiday

DECEMBER 15, 2022

And for Adidas, it was a real advertising coup to honor “La Pulga” in what could be his last World Cup. The same man who led his country’s national team to glory in CONMEBOL tournaments carried the national team on his shoulders in South Africa in 2010, Brazil in 2014 and Russia in 2018. “All those memories.

Communications 60

Communications Advertising Media Marketing 60

All About Advertising Law

JUNE 5, 2020

The ruling favors Lanham Act false advertising plaintiffs as well. False advertising claims under the Lanham Act also fall under 15 U.S.C. Even if a defendant did not willfully engage in false advertising, a plaintiff may still recover the defendant’s profits. In Romag Fasteners, Inc. Fossil, Inc. , Perrigo Co. ,

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Advertising 40

Martech Series

DECEMBER 20, 2022

Founded in 2000 as a search engine platform, Baidu has been an early adopter of artificial intelligence since 2010. Marketing Technology News: Black Friday 2022: Online Advertisers Got More Bang for Their Buck on Social. million patents within LOT.

Non-Profit 87

Non-Profit MarTech Marketing Advertising 87

More About Advertising

OCTOBER 7, 2019

Founded by Juan and Zanya Zambrano (below) in 2010. Now his new S4Capital has “merged” Firewood, claimed to be Silicon Valley’s largest digital agency with MediaMonks, the foundation of the S4 empire. Firewood, reported to have cost $150m, ticks lots of boxes.

Agency 63

Agency Ad Tech Finance Advertising 63

Paleo AdTech

DECEMBER 10, 2023

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Fuel Lines

JANUARY 7, 2016

Jeff states, “In 2010, after losing the Sonic account, I went looking for a niche for new business that was consistent within Barkley’s brand authority and discovered a topic that hadn’t been covered well, Marketing to Millennials.” One of the most successful has been built around Millennial Marketing.

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Agency Food Marketing Media 255

More About Advertising

DECEMBER 31, 2019

Whether or not you see the decade from 2010 to 2019 as good or bad (or dreadful) depends on where you’re sitting. If it’s at Facebook or Google it was good almost beyond belief as they hoovered up the lion’s share of the booming ad market (as did their Chinese rivals.) If you were sitting.

Marketing 52

Marketing Ad Tech Finance Media 52

Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. In 2010, Tom and Vivek Vaidya co-founded Krux. That’s the game, just learn fast. ” Then came a hard pivot into ad tech and a slide away from supply-chain.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Advertising to Baby Boomers

APRIL 17, 2015

Barbara Strauch, 63, Science and Health Editor at The Times and Author, Dies … In 2010, Ms. Strauch talks about “creating a disorienting dilemma” and “shaking up the cognitive egg” to get our attention – not something usually done when advertising to Baby Boomers. 07 May 2010 Memo to H.R: Most ads pander and lull us to sleep.

Impressions 49

Impressions Advertising 49

VideoWeek

JULY 13, 2022

Isreali ad tech company ironSource, founded in 2010, runs a suite of monetisation tools for mobile app developers – covering both advertising and in-app purchases. The all stock deal, which values ironSource at $4.4 billion, will see ironSource become a wholly owned subsidiary of Unity. Potential for a metaverse play?

A/B Testing 59

A/B Testing Ad Tech Ad network Advertising 59

Martech Series

AUGUST 18, 2022

Since its inception in 2010, Digital Air Strike has enabled dealers to leverage social media and online review sites to connect with consumers. An active presence on social platforms and advertising with Google Vehicle Ads and streaming channels is vital to finding those in-market vehicle buyers in the dealer’s city.

AutoMobile 91

AutoMobile Communications ROI MarTech 91