Advertising to Baby Boomers
MARCH 4, 2021
Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. Culled from some surveys : Oh!
Paleo AdTech
DECEMBER 10, 2023
” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. Growth was solid in the years 2009-2010. If you’re curious – and I know you are – the Top 5 ad networks at the start of 2010 were AOL Advertising (187M), Yahoo!
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Paleo AdTech
MARCH 22, 2022
The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).
Advertising to Baby Boomers
JULY 23, 2018
What pops up in my mind is one of these: Here’s a better list: 37 Things Every Baby Boomer Will Remember 22. You didn’t know who was calling you until you actually picked up the phone. That’s not quite the way I remember it. Your doctor would lecture you about junk food while smoking a cigarette in your face.
MNTN
SEPTEMBER 16, 2022
Considering these stats, this segment of the population poses a huge advertising opportunity for brands from a wide variety of industries. Older adults may not be up to date on the latest TikTok dances or consistently posting to Instagram, but the senior generations shouldn’t be ignored when it comes to advertising, particularly on CTV.
MNTN
SEPTEMBER 15, 2022
Considering these stats, this segment of the population poses a huge advertising opportunity for brands from a wide variety of industries. Older adults may not be up to date on the latest TikTok dances or consistently posting to Instagram, but the senior generations shouldn’t be ignored when it comes to advertising, particularly on CTV.
Advertising to Baby Boomers
JUNE 5, 2017
Every so often I do a Google News search for Baby Boomers and two contradictory articles pop up one after the other. Earlier Pairings: 21 May 2010 We’re all miserably happy, or … Baby Boomers: An unhappy generation? Does any of this have anything to do with marketing and advertising? It happens once or twice a year.
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