Remove 2010 Remove Advertising Remove Affiliates Remove Pop-Up
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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. Growth was solid in the years 2009-2010. If you’re curious – and I know you are – the Top 5 ad networks at the start of 2010 were AOL Advertising (187M), Yahoo!

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).