Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. This ad network specializes in monetizing all types of mobile traffic, making it a superb choice for mobile publishers, app developers, and advertisers who want to promote products to these users.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Martech Series

OCTOBER 19, 2022

Marketing Technology News: IAS Selected to Provide Transparency to Netflix’s Advertising Platform. 500 for two years in a row and was acquired by NASDAQ OMX in 2010 for integration into its 100+ global exchanges. LaFever and Myerson have been business partners for more than 21 years.

Finance 79

Finance Machine Learning GDPR Education 79

Paleo AdTech

DECEMBER 8, 2021

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. When advertisers end up paying for fraudulent conversions, it creates an imbalance that affects publishers, networks, and technology providers alike. In this week’s fraud detection tool review , we will go over Forensiq by Impact.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Monetize More

APRIL 19, 2023

Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. MonetizeMore MonetizeMore is an award-winning Google Certified Publishing Partner that connects publishers with advertisers to help them monetize their content effectively.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Basis

FEBRUARY 22, 2023

While US college enrollment has been on the decline since 2010 , a drop-off in birth rates during the Great Recession of 2008 is set to dramatically shrink the college-age population starting in 2025. While higher ed has traditionally used glossy, highly curated advertising, Gen Z prefers content characterized by messy realness.

Education 52

Education Marketing Audience Machine Learning 52

VideoWeek

JUNE 9, 2023

ANA says Agencies Should Ask for Brands’ Permission Before Using AI The Association of National Advertisers this week released an update to its services agreement template, which is designed for advertisers to use when contracting with media buying agencies in order to increase transparency.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. Know how your customers interact with your advertising today and into the future. Full Circle Insights. Click here to download! A sophisticated UI.

Marketing 112

Marketing Machine Learning ROI Cookies 112

Basis

JULY 20, 2022

Here, we’ll explore how building strong relationships with consumers is critical for healthcare advertisers and examine how those relationships can foster empathy and trust in the face of an ever-evolving, complex healthcare system. Does this advertisement show empathy for the situation at hand? What’s a healthcare marketer to do?

Healthcare 80

Healthcare Marketing Machine Learning Advertising 80

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

All About Advertising Law

MAY 29, 2020

According to both Commissioners, this was the FTC’s first case alleging ECOA violations since the passage of the Dodd-Frank Act, which was signed into law July 21, 2010. Notably, two Commissioners are now calling for new rules to help further fight deception in the auto finance market.

Finance 45

Finance Machine Learning Marketing 45

Basis

MAY 29, 2023

Brands need systems to both collect this data and connect it to their CRM platforms to create personalized advertising experiences. By leveraging an omnichannel advertising platform, teams could then retarget these prospective travelers via paid search or native ads as they move from awareness towards consideration and purchasing.

Marketing 68

Marketing Retargeting Audience Machine Learning 68

Single Grain

SEPTEMBER 16, 2022

is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Machine Learning 29

Machine Learning Communications Marketing SEO 29

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. It also offers a variety of services to maximize advertising ROI and call handler performance. A screenshot of Infinity’s platform (via Infinity).

Marketing 97

Marketing Healthcare Real Estate Conversion 97

Single Grain

SEPTEMBER 8, 2023

Better Integration with Google Ads : GA4 provides tighter integration with Google Ads , allowing marketers to build audiences and hone their advertising strategy based on richer data sets. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Times have changed, and not all is lost.

ROI 98

ROI A/B Testing Marketing SEO 98

Monetize More

FEBRUARY 8, 2023

It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. As a Google-certified partner (since 2010), the publishers we work with benefit from our constant access to the hottest updates about the ever-changing ad industry, putting them 10 steps ahead of their contemporaries.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Single Grain

FEBRUARY 17, 2020

It's easier to do than advertising. ” P&G continued to test the water by underwriting NBC’s Radio Beauty School , a radio program designed to advertise the company’s Camay perfumed soap. Nielsen also found that branded content made consumers more likely to recommend that brand, outpacing pre-roll advertising by 4%.

Pop-Up 140

Pop-Up Education Entertainment Audience 140

Single Grain

JULY 21, 2020

Basic features are free and come with advertisements or automatic music videos. Pricing Model: Basic features are offered free with advertisements, while the premium plan comes in at $699 for 12 months. . Overview: Spotify is a Swedish music streaming and media services provider. In 2006, they founded Marketo.

Finance 94

Finance SEO Shipping Marketing 94