Martech Series

JULY 20, 2022

Waymark works with companies from small agencies up to the Fortune 100 to generate millions of dollars in ad revenues by helping them create professional videos quickly and easily and close more deals with local advertisers. Professional quality video production is time-consuming and expensive.

Machine Learning 83

Machine Learning MarTech Audience Agency 83

Exchange Wire

JUNE 8, 2022

Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [.].

Machine Learning 52

Machine Learning Ad Exchange Advertising 52

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. Stay tuned for one more blog post all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

The Ad Tech Blog

APRIL 26, 2024

This not only improves usability but also enhances the effectiveness of digital platforms, particularly in complex environments like digital advertising where user engagement is critical. This can frustrate users and diminish the overall effectiveness of advertising campaigns.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Search Advertising 89

Search Advertising Advertising Click Through Rate Machine Learning 89

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. Challenges in Ad Tech AI Advertising Complexity in User Data Integration Integrating user data from diverse platforms presents significant challenges in ad tech.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

The Ad Tech Blog

APRIL 25, 2024

Improved Accuracy: Machine learning algorithms help reduce false positives in threat detection, improving the overall accuracy of security operations. Machine learning algorithms are trained on historical data to identify patterns and predict potential security threats.

Machine Learning 130

Machine Learning GDPR Education Advertising 130

The Ad Tech Blog

APRIL 5, 2024

The latest developments in Google’s ad tech, particularly its focus on machine learning and AI, have significantly altered digital advertising strategies. How is machine learning changing Google ad targeting? What do these advancements mean for the future of programmatic advertising?

Ad Tech 100

Ad Tech Machine Learning ROI Ad Targeting 100

The Ad Tech Blog

APRIL 22, 2024

Enter Google AdMob , a leader in mobile advertising that has been at the forefront of developing less intrusive ads. Understanding Google AdMob’s Approach At the heart of Google AdMob’s less intrusive advertising lies a sophisticated blend of AI and user experience design. The success of “Merge Dragons!”

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

The Ad Tech Blog

MAY 1, 2024

It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles. Core Concepts Real-time ad personalization is a technique that uses data to tailor advertising content to individuals in real time as they interact with digital platforms.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

Digiday

MAY 5, 2024

While major social platforms announced new AI upgrades for users and advertisers, streaming TV startups also unveiled new ways to use visual AI and machine learning for targeting and measurement. Giants like Samsung also focused their events on ways they’re using AI for content, ads and audiences.

Machine Learning 85

Machine Learning Advertising Ad Targeting Media 85

Adweek

OCTOBER 6, 2022

Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning: optimized targeting and Exchange Provided Identifiers (EPID).

Machine Learning 178

Machine Learning Advertising 178

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. It allows for the continuation of personalized advertising practices while adhering to privacy laws and norms.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

Adweek

SEPTEMBER 21, 2022

The debate over whether robots could one day take over creative jobs has been raging for years now, but recent advances in artificial intelligence (AI) art has opened up a new playground for advertisers. Earlier this year, Heinz made waves when it used research group OpenAI's machine learning algorithm, Dall-E 2, in a marketing stunt.

Machine Learning 240

Machine Learning Advertising Marketing Food 240

InMobi

DECEMBER 13, 2017

Speaking on Machine Learning in the Wild , the event was a great opportunity to interact with a student group comprising experienced professionals looking to move to the field of Big Data and Analytics, and address their concerns and thoughts. Shankar Venkatagiri - Associate Professor at Indian Institute of Management Bangalore.

Machine Learning 52

Machine Learning Advertising 52

Martech Series

MARCH 1, 2023

a leading provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence enabled optimization engine that can modernize how programmatic digital advertising works. is a next-gen, Platform-as-a-Service (PaaS) company for data and advertising.

Machine Learning 81

Machine Learning Advertising Conversion Rate Ad Tech 81

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

MAY 9, 2024

The cybercriminal community is applying the latest technologies to test new and more effective ways to siphon money from advertisers’ budgets. Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. The reason for this is simple.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Cookies 106

Cookies Advertising Finance Machine Learning 106

Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message. Why we care. Get MarTech! In your inbox.

Advertising 107

Advertising Machine Learning MarTech Marketing 107

The Ad Tech Blog

MAY 5, 2024

Understanding AI in RTB Fraud Detection Key Points AI fraud detection in RTB is crucial for maintaining the integrity and efficiency of digital advertising ecosystems. Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation.

Machine Learning 130

Machine Learning Education ROI Ad Tech 130

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

Marketing Dive

APRIL 28, 2023

CEO Andy Jassy said machine learning investments are helping deliver “unusually strong” results for brands as ad revenue jumped 23% in Q1.

Machine Learning 79

Machine Learning Advertising 79

Basis

APRIL 3, 2024

In the advertising world, AI has already been at work for over a decade, powering programmatic advertising and optimizing media buying across the open internet. To do this, advertisers must thoroughly understand the risks posed by AI. However, those advantages also come with some significant brand safety concerns.

Advertising 74

Advertising Machine Learning Non-Profit Cookies 74

Smarty Ads

FEBRUARY 9, 2023

Contextual advertising involves various factors to determine which content is most relevant to users when placing an ad. Such advertising is repelled by context: web page content, location, or weather. Today's ad platforms use machine learning to apply data science to targeting and use these pieces.

Machine Learning 52

Machine Learning Advertising Marketing 52

Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Furthermore, many ads wind up on made-for-advertising sites that are typically fraud, click-bait or offer low-value inventory. The first step is setting tangible goals.

ROI 104

ROI Machine Learning Marketing Audience 104

Martech Series

FEBRUARY 24, 2023

The goal of machine learning in demand forecasting: The goal of machine learning (ML) is to analyze and comprehend statistical data using algorithms that look for patterns. Demand forecasting is a commonly utilized machine learning application in supply chain planning, according to a Gartner survey.

Machine Learning 88

Machine Learning Manufacturing Media Retail 88

Martech Series

NOVEMBER 30, 2022

Upsolver , the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. Upsolver is available for subscription on AWS Marketplace.

Advertising 81

Advertising Machine Learning Marketing ROI 81

Basis

DECEMBER 16, 2022

In the world of digital media, there are many different channels and tactics available to advertisers today. Two of the most commonly used channels are programmatic display advertising and paid search advertising. Display Advertising. Paid Search and Machine Learning. alone by 2026.

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Martech Series

AUGUST 11, 2022

The program recognition is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in today’s global marketing, sales, and advertising technology industry.

MarTech 89

MarTech Machine Learning Advertising Marketing 89

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. But without cookies, and the ability to use personal data in advertising, the industry is now facing significant disruption. Yet without this data, marketers face advertising to anonymous users.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

JUNE 6, 2022

A newly enriched, machine learning-driven version of NCSolutions ‘ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). .

Machine Learning 92

Machine Learning Advertising Cookies MarTech 92

Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them? It starts with a clickbait headline.

Advertising 78

Advertising Pop-Up Impressions Ad Inventory 78

Smart-Hub

APRIL 29, 2024

In this article, we’ll talk about top advertising trends that are forecasted to shape programmatic advertising future and present. Get a Consultation For Free Contact us 12 Key Programmatic Advertising Trends In recent years, programmatic advertising has emerged as a game-changer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Martech

SEPTEMBER 1, 2023

It uses machine learning to generate relevant keywords, then ranks each suggestion by monthly Reddit views while filtering out unsuitable content. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. What it looks like.

Machine Learning 71

Machine Learning Ad Targeting MarTech Conversion 71