Clearcode
AUGUST 13, 2023
Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?
Lemonads
FEBRUARY 2, 2021
For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.
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Digital Turbine
OCTOBER 4, 2022
Mobile Ads Deliver More Brand Safety and Viewability. According to a recent study from Integral Ad Science (IAS), video ads had much higher viewability rates than display ads in the first half of this year — 76% for video compared to 66% for display. falls shortly behind with 90%.
Advertising to Baby Boomers
NOVEMBER 28, 2017
The famed Soothsayer and advertising gadfly has been startling the world for most of a decade with his mundane prognostications. How Often Do Consumers Intentionally Click Mobile Ads? Just 4% said they clicked on a mobile ad at least somewhat often. NostraChuckus is having a good year. Add this one to the list.
Smart-Hub
DECEMBER 22, 2023
Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. What is Ad Tech?
Advertising to Baby Boomers
SEPTEMBER 22, 2015
Traipsing every which way today… Baby Boomers Not Fans of Mobile Ads September 21, 2015 … Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads. were interested in receiving ads on their phone at all.
Advertising to Baby Boomers
JANUARY 9, 2018
An advertisement you hold in your hand is about as big as a large piece of confetti. NostraChuckus’ thoughts through the years: May 2010 : Foretellings … That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life.
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