Digital Turbine

OCTOBER 4, 2022

Mobile Ads Deliver More Brand Safety and Viewability. According to a recent study from Integral Ad Science (IAS), video ads had much higher viewability rates than display ads in the first half of this year — 76% for video compared to 66% for display. falls shortly behind with 90%.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

Advertising to Baby Boomers

NOVEMBER 28, 2017

How Often Do Consumers Intentionally Click Mobile Ads? by Rimma Kats Nov 28, 2017 … A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones … … Baby boomers were the least likely to engage with mobile ads.

Mobile Ads 40

Mobile Ads Banner Media Advertising 40

Clearcode

AUGUST 13, 2023

Mobile marketing came to life in 2000 when the Wireless Advertising Association in New York and the Wireless Marketing Association in London were created around the same time; together, they transformed into the Mobile Marketing Association in 2003. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Advertising to Baby Boomers

SEPTEMBER 22, 2015

Traipsing every which way today… Baby Boomers Not Fans of Mobile Ads September 21, 2015 … Baby Boomers have solid smartphone adoption, at 64.4% of mobile phone users this year … Baby boomers also had a highly negative response to mobile ads. were interested in receiving ads on their phone at all.

Marketing 65

Marketing Mobile Ads Advertising 65

Advertising to Baby Boomers

JANUARY 9, 2018

NostraChuckus’ thoughts through the years: May 2010 : Foretellings … That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2%

Mobile Ads 45

Mobile Ads Audience Advertising Marketing 45

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52