35. Michael Katz – double-clicking on InterCLICK and Yahoo
Paleo AdTech
DECEMBER 10, 2023
The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).
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