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35. Michael Katz – double-clicking on InterCLICK and Yahoo

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What Is In-App Mobile Advertising and How Does It Work?

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Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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28. Bill Wise – accounting for the rise of Right Media and more

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“I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation. It was also a technically innovative culture.

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The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

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It has become extremely popular recently and is now in high demand by various companies in the advertising space. MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

“I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation. It was also a technically innovative culture.

Media 52