Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

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Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Understood?

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Martech

SEPTEMBER 22, 2023

But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Shifting content workflow processes — from speed of revisions and version control. But teams had to make a choice. Over time, this led to a whole series of martech innovations. Register free.

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Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. To build cross-functional teams, determine the data you need for an exceptional, personalized customer experience.

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Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. How will AI streamline your operations?

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Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

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Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work.

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Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

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Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked. I’ve witnessed teams where someone only works on TikTok or only writes emails.

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Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. And these insights can bring in more leads.

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Martech

FEBRUARY 15, 2024

Align the capabilities of the martech stacks of both brands This is also a wonderful learning opportunity. Find out what is working, what goals the new team has and what tools they use. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams.

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Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Lead generation for B2B has undergone quite a transformation.

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Martech

SEPTEMBER 8, 2023

Getting to all the sessions and programs was impossible even with a small team. After the event, what happened to all that content? She’s thinking through different ways to re-create the content meaningfully and considering how it can support other business units and their programs. “I’m And we were getting paid for it.

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Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise.

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Martech

NOVEMBER 22, 2023

When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. The digital assets move to other platforms like the content management system (CMS), a system that prints assets, or a project management system. Image: Salt Flats.

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Martech

APRIL 19, 2024

Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions. Every business is different,” Meta’s Bui told MarTech. Meta saw 16.6% More questions?

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Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? You’ve developed content that encourages them to convert. There are certainly benefits to martech Don’t get me wrong.

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Marketing Machine Learning Audience MarTech 136

Martech Series

FEBRUARY 22, 2023

Marketers and martech: at a time when martech is considered to be the basis of everything that’s connected to marketing, it is crucial for marketing leaders to look for certain skills in their marketing teams (or boost existing skills) to adapt to an ecosystem that is widely digital-first and inspired by the use of various tech and martech.

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Martech

JANUARY 19, 2024

Your involvement in choosing the CRM system’s data processing approach may be limited, but it significantly affects your work. Real-time means the martech stack, including the CRM platform being used, can collect customer data in real-time and you can use such data in real-time for customer messaging and activations.

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Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Readers and the professional journalists working at those organizations felt betrayed. Given that, we agreed it was time to let you know where we stand on the use of generative AI and what you should expect from MarTech.

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Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

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Ad Monsters

FEBRUARY 22, 2024

Before diving into the main event, AdMonsters Content Manager, Yakira Young, and Hamid held a lively discussion about virtual kitchens and fusion cuisine, as well as Hamid’s obsession with coffee. “I like to have everybody commit and be collaborative and all in on the work they’re doing.

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Machine Learning Ad Tech Media Conversion 105

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. How it works. Dig deeper: Movable Ink’s Da Vinci thinks outside the campaign box Get MarTech! Integrations. In your inbox.

ROI 127

ROI MarTech Marketing 127

Martech

MARCH 7, 2024

And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. It simplifies creating and scheduling personalized content, offers a centralized post library, and provides a visual calendar for better planning.

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Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. A lot of our martech is focused on the last two: Demand capture (e.g., Here’s why. The rise of cloud-based software.

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Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Plus, she’s a MarTech contributor. Q: You did a B.A.

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Martech

NOVEMBER 29, 2023

Let’s look at five ways to prove your team focuses on customers. While that may have worked well a decade or two ago, today’s consumers are a lot more savvy, have many options and want to be served, not sold to. If not, think about ways to give prospects more value, such as delivering meaningful content without a sales message.

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Martech

SEPTEMBER 26, 2023

Martech is a lot more than marketing technology. “It It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said.

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Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Why pay attention to the creator economy? A note on size.

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Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources.

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ROI Agency Education MarTech 115

Martech

MARCH 5, 2024

We are working on this now.” Meta issued a statement, confirming major disruptions to ads creation and management, sharing and content management, and inboxes. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.” Get MarTech! Shortly before 11 a.m. As of 1:10 p.m.

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Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. He’s also spoken at The MarTech Conference. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Q: What work did you do when you started at GE?

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Martech

MARCH 1, 2024

It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We We wanted to build around driving growth with a very lean team and becoming data-centric,” said Chadwick Radaz, director at Sur La Table. “We

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Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? It can sound daunting, but if you do the work upfront, the execution and adoption will move quickly and efficiently. Can you also sustain those changes?

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Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize.

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Martech

APRIL 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

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Conversion Rate Conversion MarTech Marketing 101

Martech

NOVEMBER 14, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here’s something somebody asked me!

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