The Ad Tech Blog

AUGUST 9, 2023

Is it because we rely too much on Slack and Zoom, where non-verbal cues often get lost? What about these platforms causes our most productive engineers to disengage, preferring the comfort of their IDEs over active communication? Getting the Feedback Wheel Rolling So, how do we tap into these hidden insights?

Communications 245

Communications Conversion 245

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Nobody wants their leader to tell them to “do more with less” because of what it will ultimately result in — missed targets. Instead of telling your team to “do more with less,” I’d recommend re-phrasing the statement to “Get more value out of what we have.”

MarTech 107

MarTech Marketing 107

Ad Monsters

APRIL 8, 2024

So, if you’re an advertiser, what should you do next? We’ll move towards better marketing overall by moving away from third-party cookies as the main foundation of digital media targeting and measurement. For years, third-party cookies were like a placebo: They felt like they were working, but what’s better than placebos?

Cookies 115

Cookies Ad Tech Advertising Media 115

Rob Campbell

APRIL 28, 2024

And ironically, if I thought it was important then … it’s become even more important now with people like Jon Evans waxing lyrical about ‘System 2’ thinking. Measure Everything I never understood at System1 why we worked so hard to reduce it down to a few key metrics.

Retail 67

Retail Audience Marketing Advertising 67

Martech

FEBRUARY 20, 2024

It’s not much, but it’s enough to make me not want to do it again. One takeaway is that we are all human and fallible. In email, a mistake can seem like the end of the world because so many people can see where we messed up. We’re trying to get one campaign out the door while planning for the next.

Marketing 119

Marketing Retail MarTech Audience 119

Ad Monsters

APRIL 24, 2024

Everything we do is virtual, demanding electricity and power. Late last year, California adopted two laws that will require public and private companies doing business in the state to disclose their greenhouse gas (GHG) and their climate-related financial risks. Take reaching net zero. How does one get their head around it?

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

Rob Campbell

SEPTEMBER 13, 2022

Belief is demonstrated by what and how you do things, not what and how you say things. But maybe I’m wrong, how do you cook these things that help us ‘eat for good’? But maybe I’m wrong, how do you cook these things that help us ‘eat for good’? And what a missed opportunity.

Food 131

Food Manufacturing Education Marketing 131

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. In my company, we spent 2023 looking for AI tools we could use to help us in our business.

Marketing 133

Marketing MarTech Agency Audience 133

Martech

DECEMBER 13, 2023

Well, friends, we have reached the end of 2023. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. Instead, you must focus on the specifics of what you need.

A/B Testing 121

A/B Testing MarTech Conversion eCommerce 121

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. But is safety really what we need right now? Is 2024 about doing more of the same?

Marketing 130

Marketing Audience MarTech Communications 130

Ad Monsters

JANUARY 5, 2024

I spoke with Charles Cantu, Founder and CEO of RESET Digital to learn more about the problem this partnership solves, and what it means for advertisers, as well as diverse media owners. How do you see this partnership specifically addressing and, hopefully, closing this gap?

Media 105

Media Native Advertising Cookies Ad Tech 105

Martech

DECEMBER 18, 2023

Dig deeper: What is digital transformation? We’d like to know how it’s been for you. Please take this short survey so we can have your input on the state of martech salaries and careers. We are looking to dramatically expand our number of SKUs and onboard additional supply chain partners.

eCommerce 102

eCommerce MarTech Media Marketing 102

Martech

OCTOBER 9, 2023

In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. This is not a license to try to manipulate your customers into doing what you want them to do. This is a must.

A/B Testing 135

A/B Testing eCommerce Banner MarTech 135

Ad Ops Hero

OCTOBER 2, 2023

Zone 2 is typically a packaged CDP software solution that is a licensed SaaS solution that focuses on Journey Orchestration and Campaign Activations. That’s not what Dual Zone is at all. That will 100% require change in how we organize. Avoid Data Duplication — Do not simply copy data from Zone 1 into Zone 2.

Fashion 83

Fashion Cookies Communications Conversion 83

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. It’s also a fraught time because nobody knows what will happen with holiday spending. These three developments stood out for me this year.

Marketing 129

Marketing Retail Retargeting MarTech 129

Martech

OCTOBER 11, 2023

More bluntly, how do businesses use these social media channels to impact their business performance? We also observed plenty of organizations still stuck in week-to-week planning of essentially “what do we have that we can post?” But that is the exception, not the rule.

Media 128

Media Pharmaceuticals Audience Impressions 128

Rob Campbell

APRIL 2, 2024

We live in a place called Birkenhead in Auckland, NZ … not to mistaken for place in Liverpool with the same name. We had no idea what it was like when we bought our house on an online auction one Sunday morning in December 2020. But we absolutely loved how it looked and that was enough for us to take the plunge.

Real Estate 64

Real Estate 64

Martech

MAY 6, 2024

At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used. This is likely a change we would’ve had to embrace with or without Google’s cookie deprecation.

Cookies 68

Cookies Conversion Rate Conversion Marketing 68

Martech

APRIL 8, 2024

What were the key findings and recommendations you made? How do you approach data interpretation and translating complex data sets into actionable insights? What statistical modeling techniques are you proficient in? What tools did you use, and how did you ensure the visualizations were clear and informative?

Electronics 94

Electronics MarTech Communications Marketing 94

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. We don’t get much helpful info from them and readers generally ignore them. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.

Shipping 126

Shipping Marketing MarTech Audience 126

Martech

APRIL 18, 2024

I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI? What’s your budget? What type of customer support are you looking for? Do the results need to be exportable? Available resources.

Education 133

Education Conversion Marketing Media 133

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. How did we get here? Many factors have led to the place we now find ourselves in B2B.

Marketing 119

Marketing Conversion MarTech Conversion Rate 119

Martech

FEBRUARY 7, 2023

What does this mean for marketers? As a marketing team, it’s critical, especially in this climate, to understand what business goals you’re driving towards or you’ll be caught in an endless cycle of execution without much impact. What’s our threshold for stopping work?

Marketing 103

Marketing MarTech 103

Martech

DECEMBER 5, 2023

Do people even do that anymore?) What would you do with this email? We’ve had the pleasure of working with industry giants like Facebook, Marks & Spencer, and Transunion, and our team of email marketing consultants, each with over 10 years of experience, ensures exceptional results.**

Marketing 112

Marketing MarTech Impressions Agency 112

Rob Campbell

MARCH 14, 2024

But despite that, I do find myself buying it on occasion … mainly when those occasions are an extremely rare dinner invite and/or a desire to show gratitude towards someone in particular. Because as we saw in 2007 , my biggest motivator is the packaging rather than the quality of the product. THIRTY EIGHT.

Entertainment 64

Entertainment Communications Marketing Advertising 64

Martech

MAY 22, 2023

I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” I can do content generation at scale.

Conversion 112

Conversion MarTech ROI Marketing 112

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. We’d like to know how it’s been for you. Dig deeper: What does the future hold for genAI?

MarTech 103

MarTech Marketing Communications 103

Martech

FEBRUARY 2, 2024

With so much content to review, we used ChatGPT’s formidable data analysis capabilities to help us better understand the themes, message, and usage. ” “What are the best practices for designing email marketing campaigns?” 2: Data and technology. ” Theme No. ” Theme No. ” Theme No.

Marketing 104

Marketing Impressions MarTech Conversion 104

Ad Monsters

APRIL 23, 2024

Ultimately, I love advertising, and I think we have a unique opportunity with sustainability. More than almost any other industry, we have a line of sight into our supply chains and our Scope 1, 2 and 3 emissions. That means we have a really good shot at actually measuring and reducing carbon from our operations.

Advertising 52

Advertising Non-Profit Ad Tech Education 52

Rob Campbell

DECEMBER 13, 2023

By that I mean, they were more focused on what they do and how they could make it better and more useful than embracing issues that were bigger than just the industry that they’re in. “So what would you suggest?” “What if you made the car the most private, personal space they could be?”

Media 64

Media Advertising 64

VideoWeek

APRIL 15, 2024

What we’re seeing now in the Netherlands is that broadcasters are withdrawing a bit from social platforms. And that’s one of the bets that we’re making at team5pm, that a lot of TV spend is going to move to streaming platforms and YouTube even more. What kind of data do you use to inform creative?

Pop-Up 52

Pop-Up Audience Agency Entertainment 52

Rob Campbell

MARCH 13, 2024

We were talking about a book someone had written about google and to paraphrase, he said, “they made us sound more interesting than we were”. Now I remember this for 2 reasons. That what you see is declared as a statement that suggests everyone thinks this way. There’s a lot of good things being an observer.

64

64

Martech

JANUARY 27, 2023

We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. coming out of COVID, going into a rebound and COVID round 2, moving into supply-chain shortages and other hiccups, facing down a potential recession) and how they affected the work you did to succeed.

Marketing 138

Marketing MarTech Food Audience 138

Martech

FEBRUARY 26, 2024

What could be wrong? We are seeking to understand the underlying issues. Market Fit and Customer Insights : Have there been changes in consumer behavior or market trends that we may have overlooked? Competitive Analysis: What is the competitive landscape, and how does our product differentiate from competitors?

Marketing 98

Marketing MarTech Audience Communications 98

Ad Monsters

JANUARY 8, 2024

The sector saw its reputation tarnished in 2023; what’s in store for 2024? Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. What will the next 12 months look like for the programmatic supply chain?

Cookies 105

Cookies Clickbait Ad Exchange Audience 105

Martech

MAY 3, 2023

If we wanted to put our head in the sand that’s fully allowed, but we do have to figure out what’s next. Because here’s the reality: We’re going to have to make that transition.” First things first The first thing to do is talk to your website provider and agencies about their plans for GA4.

SEO 103

SEO MarTech Conversion Agency 103

Martech

APRIL 5, 2024

Why we care. If you do not download or export your data before UA sunsets, it will be permanently deleted by Google and, unfortunately, not recoverable, which could impact campaign performance. What is changing?

eCommerce 106

eCommerce Conversion MarTech Audience 106