More About Advertising

OCTOBER 3, 2022

This is a new type of sponsorship deal: DHL is the “official logistics partner” for Coldplay’s world tour, which kicks off in Brazil next week and goes on for nine months. The post DHL takes Coldplay on tour in new ad by 180 Amsterdam first appeared on More About Advertising.

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Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. For instance, some fans use the PGA TOUR app while on-the-go to check scores and tournament news. Improving the fan’s journey.

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Martech Series

DECEMBER 20, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced achievements from the first year of its partnership with the PGA TOUR and the company’s new Brand Ambassador program with 17 of the world’s best professional golfers. The PGA TOUR audience is the most valuable in sports.

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Martech Series

SEPTEMBER 2, 2022

Taipei, Taiwan – iStaging, a leading virtual solutions provider driving digital transformation of business of all sizes, introduces AI-Revamp, an exciting upgrade to real estate virtual tours. An exquisite combination of virtual tours and 3D staging. Key features include: ?

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Adweek

FEBRUARY 24, 2023

Santa Monica, Calif. is a predominantly white city, but it was once home to the thriving Black community of Belmar, which was established during the Great Migration but destroyed in the 1950s to build the Santa Monica Freeway and Santa Monica Civic Center. Indie agency RPA, which has been based in Santa Monica for more.

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More About Advertising

FEBRUARY 20, 2024

Magnum is something of a marketing triumph, ice cream aficionados are likely to head in the opposite direction as fast as they … The post Magnum invites us to ‘find the summer’ in tour de force from Lola first appeared on More About Advertising.

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Adweek

OCTOBER 2, 2023

Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. Now there is an upcoming concert.

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Adweek

MARCH 22, 2024

He's obsessed with soccer: watching it, working as a tour guide at Wembley Stadium. Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better than the coach. What if they got the chance to prove it? Nathan Owolabi, a 23-year-old Londoner, is one such fan.

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Adweek

MARCH 15, 2024

SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney+.

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Chief Martech

APRIL 28, 2023

Embarking on a Martech European Tour Two days after #MartechDay, I’m on a plane to spend the next three weeks touring Europe and giving a series of talks and workshops in Zurich, Milan, Hamburg, Copenhagen, and London. (If you register, you’ll also be able to catch any of the sessions you missed on demand afterwards.)

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Adweek

FEBRUARY 12, 2024

Verizon made a Super Bowl ad with Beyonce without announcing a tour or perks for fans. Beyonce used that ad to launch a new album on her website, which never mentioned Verizon. For both, Super Bowl 58 was a win. On a night where rival T-Mobile packed two ads with multiple stars and touted both.

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Digiday

SEPTEMBER 28, 2023

Taylor Swift’s sold out Eras tour will finally be more accessible to the average fan when it hits theaters early next month on October 13th. The film, Taylor Swift: The Eras Tour, is predicted to rake in more than $100 million opening weekend ; it has already garnered $37 million in pre-sales for the first day of the film’s release.

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Adweek

FEBRUARY 10, 2023

For many Super Bowl advertisers, their moment on America's biggest stage is over in a matter of seconds. Only a handful are remembered beyond watercooler chatter the next morning--and even fewer remain in viewers' collective consciousness in the days, weeks and even months following the Big Game. The latter brands achieve something of a cult.

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Marketing Dive

JULY 21, 2022

The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.

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Adweek

FEBRUARY 11, 2024

Well, it wasn't a Las Vegas residency or a new tour, but that Verizon Super Bowl ad with Beyonce did just about everything else it could to break the internet. After using Arrested Development star Tony Hale to squeeze lemons (a thinly veiled reference to Beyonce's 2016 multiplatinum visual album Lemonade) and alluding to the.

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Adweek

MARCH 20, 2024

Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own.

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Adweek

JUNE 17, 2022

Last October, entertainment icon Queen Latifah teamed up with pharmaceutical brand Novo Nordisk for "It's Bigger Than Me," a campaign aiming to change the conversation surrounding obesity.

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Adweek

DECEMBER 26, 2023

Whether it was the Barbie movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued "girly" vibes have dominated pop culture over the last 12 months. So much so that 2023 has been christened 'The Year of the Girl.' But was it really? Women's equality and rights are going backward in many.

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Adweek

APRIL 20, 2023

British cruise line Ambassador now allows potential cruisers to take a 360 degree virtual tour of its flagship Ambience through an augmented reality experience created by 3rockAR. People can begin their tour of the Ambience by scanning a QR code or visiting a website on their iOS or Android device. From there, they can virtually.

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More About Advertising

SEPTEMBER 6, 2022

The post Wonderhood Studios goes on a fishy house tour for Made.com debut first appeared on More About Advertising. This first manifestation of the new idea follows a man on a surreal trip through his date’s home as he searches for the bathroom and instead finds.

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Adweek

NOVEMBER 28, 2022

This Black Friday weekend, H&M encouraged its customers in key markets to buy from Black women. And it's only just beginning. The retailer--now in its second year of partnership with Buy From a Black Woman, a nonprofit that works with more than 600 Black women-owned businesses across the United States--announced the second annual "Buy From.

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Adweek

OCTOBER 9, 2023

For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. The world of TV marketing is going through some striking changes.

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Adweek

SEPTEMBER 26, 2023

Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month. To Sony Electronics, however, she's both a creator and instructor.

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Adweek

JUNE 20, 2022

The Unfiltered History Tour," made by Dentsu Creative for Vice, served as an unofficial tour of the British Museum, which has been accused of being the world's largest.

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Adweek

FEBRUARY 21, 2024

But not many people are aware of the intricacies behind that music, especially when it comes to marketing, merchandising and touring. Music is everywhere. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, founder and CEO of.

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Adweek

SEPTEMBER 8, 2023

The iconic basketball exhibition team--founded in Chicago in 1926--has long relied on its live tours to engage a passionate fan base, with its legendary performances showcasing twists on traditional NBA rules. The Harlem Globetrotters hadn't had a television series since the 1970s--that is, until Keith Dawkins came along.

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Adweek

JUNE 1, 2023

They offered the audience an expert-guided tour through. Kickstarting Adweek's Social Media Week, Manu Orssaud, vp and global head of marketing at Duolingo, and Lauren Thomas, senior communications manager at Intuit, tackled this question.

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Adweek

AUGUST 2, 2022

At the 2015 TCA press tour in Pasadena, California, FX Networks chairman John Landgraf put the phrase "peak TV" into the pop culture lexicon to describe the overwhelming amount of content available on linear and streaming platforms. Peak TV has finally reached its peak--several years later than initially predicted.

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More About Advertising

MARCH 11, 2020

Here’s yet another tour de force from Apple, a five hour plus tour of the Hermitage (with a ballet and concert) in St Petersburg, shot in one take on an iPhone 11 Pro. With some battery charge left over. Here’s the trailer. Might even take a look a look at the full version as we’re.

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Adweek

MAY 5, 2023

The 3D Apartment platform lets home hunters take virtual tours of apartments and apply for residence digitally from any location. 3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and AR technology to help people find homes and decor. It also offers a variety of.

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Adweek

JULY 28, 2023

Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on concert attendees.

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Adweek

SEPTEMBER 29, 2022

He was the first to create the media tour and helped elevate public relations as a key tactic for advertisers. Dan Edelman changed the face of advertising communications when he opened up his eponymous shop in 1952. Just as the industry has evolved, so has Edelman in recent years. Its latest iteration involves music star.

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Adweek

JANUARY 13, 2023

To make the most of the four-day conference, Omnicom Media Group took its clients on tours of the show. Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023.

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Adweek

AUGUST 10, 2022

Crown Media Family Networks, the parent company of Hallmark's cable networks and streaming service, has renamed itself Hallmark Media, it announced at the Television Critics Association's virtual summer press tour on Wednesday. "It It is meaningful to have the Hallmark name front and center. No more saying.

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Chief Martech

DECEMBER 7, 2022

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), Their support has funded and enabled our research and made it possible for us to share the results with the martech community at no cost to you.

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Adweek

NOVEMBER 18, 2022

On Tuesday, Ticketmaster enjoyed their largest ticket sales day ever, selling over 2 million tickets to Taylor Swift's upcoming The Eras Tour. This could have been a quiet victory for the company. Instead, it was the beginning of a week filled with mass vitriol as "Swifties" took to the internet against Ticketmaster and its parent.

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Adweek

FEBRUARY 24, 2023

While some become judges for music reality television, others hit the state fair touring circuit, and some just fade away. One wonders what happens to the music stars of the past. In Brian McKnight's case, the R&B crooner has taken a gig with Chili's Grill & Bar as a singing server. In a campaign from.

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