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Verizon made a Super Bowl ad with Beyoncé without announcing a tour or perks for fans. Beyoncé used that ad to launch a new album on her website, which never mentioned Verizon.
For both, Super Bowl 58 was a win.
On a night where rival T-Mobile packed two ads with multiple stars and touted both its network and perks, Verizon countered by having Beyoncé showcase the strength of its own 5G network and remind them who offered presale for Renaissance World Tour tickets to Verizon Up members last year.
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