Martech

DECEMBER 7, 2023

Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance.

Conversion 110

Conversion CPC Advertising MarTech 110

Martech

DECEMBER 20, 2023

” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. So it’s not surprising her podcast teaches online business owners and entrepreneurs how to grow their businesses with proven strategies.

Marketing 118

Marketing SEO Conversion MarTech 118

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. Contrarian viewpoints.

Marketing 135

Marketing Education MarTech Conversion 135

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. What techniques are they using?

Audience 122

Audience Education MarTech Marketing 122

Ad Rants

JUNE 22, 2023

Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies. Regularly publish about the many uses of marijuana, its wide varieties such as topical, delta-8 gummies , vapors, various ingestion methods, and the current developments in the industry.

Marketing 214

Marketing Shipping Affiliates Retail 214

illumin

MARCH 21, 2024

Marketers need to use specific and relevant keywords to sell their brand. If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information. Brands must also consider how their keywords might appeal to the wrong audiences.

CPC 105

CPC Viewability Audience SEO 105

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. It can optimize content and assist with the creation of digital strategies.

Marketing 138

Marketing Native Advertising SEO MarTech 138

The Ad Tech Blog

APRIL 24, 2024

Beauty brands are also adopting this technology to offer virtual try-ons through AR , where AI assists in recommending products based on skin tone analysis or previous purchases, providing a highly personalized shopping experience that drives sales. It aims to inspire readers to research and delve deeper into the topics covered.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Martech

MARCH 11, 2024

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences and inform the way they interact with the platform. Get MarTech! In your inbox.

Conversion 88

Conversion MarTech Audience Marketing 88

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. The takeaway: use AI to run your strategy, don’t build a strategy for AI. Countless articles have already been written on these topics, so I won’t delve into details here.

Cookies 59

Cookies Retail Conversion Marketing 59

YieldBird

MARCH 27, 2024

Third-party cookies have long played a key role in how ads are targeted, measured, and tailored, but their phase-out requires publishers to rethink their strategies. Among these initiatives, the Topics API and Protected Audience API stand out as key components of this new era.

Cookies 52

Cookies Audience Header Bidding Impressions 52

Martech

DECEMBER 26, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. 4 CDP strategies to unlock the power of first-party data by Jason Ward. Today: CDP.

ROI 107

ROI MarTech Marketing 107

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Brands in every vertical can benefit from strategic automation. Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates. First up: Email Marketing.

Conversion Rate 107

Conversion Rate Conversion eCommerce Communications 107

illumin

FEBRUARY 29, 2024

User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. However, there is a relationship between the two.

Advertising 105

Advertising Ad Space Audience Ad Tech 105

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. Haleon was created last year out of a joint venture between GSK’s and Pfizer’s consumer products, which include Advil, Excedrin, Robitussin, Tums and other household brands. Gardner asked. “At At its core, it’s insights.

Media 93

Media eCommerce MarTech Conversion 93

Martech

DECEMBER 8, 2022

Technology allows marketers to do all of the above, but strategy is also crucial. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys.

MarTech 132

MarTech Cookies Conversion Marketing 132

Martech

FEBRUARY 8, 2024

Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness.

SEO 119

SEO Conversion Conversion Rate Brand Awareness 119

Martech

SEPTEMBER 15, 2023

Building and fortifying your brand Your brand reputation is one of your most valuable assets, and you only build it by establishing your personality in the market. In turn, double down on strategies that are working well. Repurposing old content should already be a part of your content marketing strategy.

ROI 123

ROI SEO Education Entertainment 123

Basis

MARCH 14, 2024

someone looked at a website for home security systems, so now I’m going to target them with ads about my home security offerings), contextual targeting uses keywords, topics, semantics, geography, and other factors to reach consumers in the spaces where they spend time (i.e., How Does Contextual Targeting Work?

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech

MARCH 18, 2024

However, the trouble with intent data is that even if the signals are fully accurate, knowing who is actively in-market to purchase will not save bad strategy. The math of lead gen success has been on the decline for years now and was never a sustainable growth strategy. It may only shine more light on it.

Brand Awareness 116

Brand Awareness MarTech Marketing Audience 116

Martech

OCTOBER 23, 2023

To keep up with new opportunities and strategies amid all the disruption, here — in alphabetical order — are the digital transformation thought leaders you need to know. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K

Pharmaceuticals 123

Pharmaceuticals Electronics Healthcare MarTech 123

Spoton Digital Media

JANUARY 18, 2024

For content to be valuable, it must be connected to your brand, offerings, and customers. Create Content People Are Actually Searching For Don’t rely on a hunch to develop your content topics. Instead, use real-time insights and data to drive your strategy and develop your topics. Get inspiration for topics and headlines.

SEO 52

SEO Audience Education Entertainment 52

Brid.tv

JANUARY 5, 2024

What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts! The topics are organized by a predefined list of website addresses, while interests are updated weekly for each user.

Cookies 70

Cookies GDPR First-Party Cookies Ad Tech 70

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech Series

NOVEMBER 3, 2022

Synthesio, an Ipsos company and global leader in AI-enabled consumer intelligence (AICI), has released a new report exploring #Wellness conversations on Twitter to uncover the top trends that brand marketers and insights pros need to know as they head into 2023. Conversations around wellness and mental health concerns are booming online.

Conversion 101

Conversion Audience Communications MarTech 101

MNTN

AUGUST 26, 2022

In digital marketing news, it looks like data alone is not enough to convince a consumer to convert or a business to work with your B2B brand. 13 Local Marketing Strategies That Work In 2022 – Want your brand or offering to be found by local audiences? A new article from Inc. Waiting on Google’s Cookie Ban? 26% of U.S.

Advertising 98

Advertising Marketing Cookies Media 98

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. By building a social strategy that is flexible and allows for quick adoption of new content, marketers open themselves up to the power of online trends.

Media 52

Media Audience Ad Tech Communications 52

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. Individually, as well as collectively, these different tactics and programs that we employ all have a shared responsibility – generate awareness for my brand.”. All need to come together to decide on the strategy and agree on it.”.

MarTech 110

MarTech Conversion Marketing 110

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Think of: Video content that allows people to experience the topic or solution. Record a short video highlighting takeaways or commentary, adding your take and perspective on the topic. You get the idea.

Audience 112

Audience Education MarTech Marketing 112

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. However, this is shifting as more brand marketing teams embrace immersive tactics. AWE Academy Web AR Workshop: Learn how to produce successful marketing campaigns. AR is now a tool, not a toy.

Marketing 131

Marketing Communications Audience Media 131

Martech

JANUARY 20, 2022

The old strategies to persuade someone to click on “Place Order” or sign on the dotted line are outdated, out-of-touch, and ineffective. Successful brands are focused on empathy, engagement, community, and retention. Check out some of the critical marketing topics you’ll explore this spring at MarTech, including….

MarTech 123

MarTech Marketing 123

Martech Series

OCTOBER 14, 2022

Inbox Insight’s customer — an AI-powered search, discovery and recommendation engine solution provider — wanted to raise brand awareness across its target account list of more than 15,000 organizations. of the companies on its prospect list had shown interest in the topics our customer serves.”.

Brand Awareness 85

Brand Awareness MarTech Marketing 85

Martech

JUNE 7, 2023

Every marketer must incorporate this channel into their strategy. Unstoppable video marketing strategies If you’re ready to embrace video for your marketing fully, here are three proven strategies to stand out, build a brand and capture an audience. Produce a show Creating your own show can be a highly effective strategy.

Marketing 113

Marketing Audience Education Entertainment 113

illumin

MARCH 14, 2024

The company is still in the process of rolling out Charlie to the marketing organization, but the platform is already being used by hundreds of people in Pfizer’s central marketing team and thousands of employees across the company’s various brands. “ More so: what is “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies.

Brand Lift 52

Brand Lift Advertising Cookies Impressions 52

Martech Series

FEBRUARY 16, 2023

What: Gartner Marketing Symposium/Xpo When: May 22-24, 2023 Where: Denver, CO Details : Marketing strategies are straining under the impact of unpredictable macroeconomic forces, the erosion of traditional sources of brand value and burdensome operational complexity. Gartner , Inc.

Marketing 79

Marketing Audience MarTech Media 79