Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally.

Marketing 113

Marketing Audience Education Entertainment 113

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. It also identifies the most pertinent thumbnail in video search results.

MarTech 77

MarTech SEO Machine Learning Impressions 77

Martech

APRIL 7, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. It can help marketers generate topics, structure and optimize text, and adjust tone, based on 11 different writing styles. Get MarTech!

MarTech 112

MarTech Real Estate SEO Conversion 112

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

MarTech 113

MarTech eCommerce Conversion Media 113

VideoWeek

APRIL 17, 2024

And Flywheel was the major topic of discussion on Omnicom’s earnings call following the results, with Omnicom positioning Flywheel as central to its future prospects. Flywheel was mentioned 64 times on the call, far more than the agency topic du jour generative AI, which came up 13 times. percent organic growth in Q1.

Retail 52

Retail Agency Cookies Media 52

Martech Series

NOVEMBER 13, 2022

Each camp is dedicated to an individual topic and can host multiple audio chat rooms pertaining to that topic – a one shop stop for your favorite conversations. Camps are designed for users to build community around their favorite conversation and topics with like-minded people. of Fanbase.

Media 95

Media Fashion Conversion MarTech 95

Digiday

DECEMBER 28, 2023

As always, Digiday aimed to breakdown what these topics mean with easy-to-understand explainers as part of our WTF franchise. Read the explainer (and watch a video on it) here. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 86

Media Advertising Marketing 86

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. Industry-specific videos.

Marketing 135

Marketing Education MarTech Conversion 135

Chief Martech

DECEMBER 10, 2023

Don’t forget to download a copy of the report to have all of our graphics and charts, as well as deeper explanations of the topics we cover in the video. Catch the replay and get the 89-page report for free appeared first on Chief Marketing Technologist. The post Missed our Martech for 2024 jam session?

MarTech 98

MarTech Marketing 98

Smarty Ads

SEPTEMBER 29, 2023

Rewarded video ads are a hot topic of discussion among digital marketers today, as this type of advertisement has the greatest potential to engage users in both ad-supported content and content offered by mobile apps.

Video Ads 52

Video Ads Advertising Marketing 52

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing 101

Marketing Machine Learning MarTech Retail 101

Ad Ops Hero

MAY 7, 2023

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. However, coming up with fresh and engaging ideas for social media campaigns, email marketing, and other digital channels can be challenging. This is where ChatGPT prompts can come in handy.

A/B Testing 79

A/B Testing Finance Audience Education 79

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Dig deeper: 6 ways to use generative AI for your marketing My money is on Microsoft Another example of this trend is the launch of Microsoft Copilot and Copilot for Microsoft 365.

Education 106

Education MarTech Marketing Audience 106

Ad Monsters

APRIL 24, 2024

It’s the introduction of an unlikely pairing — educational video courses. They’re offering how-tos on just about any topic you can imagine. How will the videos look? It’s crucial to reach potential customers during the “how to” moment when they are deeply engaged in the marketing funnel. What type of courses?”

Education 52

Education Real Estate Entertainment Retargeting 52

Martech Series

FEBRUARY 7, 2023

Now, anyone can easily create professional-quality videos in a matter of clicks. Simply write a query, select a video template, and choose a virtual AI avatar. Elai.io, a cutting-edge platform, is revolutionizing the way video content is created by making professional-quality videos accessible to everyone.

Education 84

Education MarTech Marketing Media 84

Martech

APRIL 27, 2023

Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Nvidia’s NeMo Guardrails is an open-source toolkit designed to make AI-powered apps more accurate, appropriate, on-topic and secure. See it here.

MarTech 102

MarTech Conversion Media Audience 102

Digiday

DECEMBER 29, 2022

Digiday sets out to explain complex and difficult-to-understand topics in our ongoing explainer series, called WTF. Taking the opportunity to see what topics readers wanted most explained, here’s a look at some of Digiday Media’s most popular articles from our WTF series: WTF is a decentralized autonomous organization (DAO).

Cookies 71

Cookies Media Marketing Advertising 71

AdvertiseMint

JULY 13, 2023

However, how can you make your videos stand out in such a crowded space? Here are some tips we recommend: Record videos in high quality To create a better viewing experience on social media, post high-quality content. Videos with lower resolutions may need to be clarified. If so, you’re not alone.

Audience 52

Audience Media Social Advertising Agency 52

Martech Series

SEPTEMBER 23, 2022

simpleshow’s explainer video platform’s newest feature release introduces an intelligent Timing Engine that analyzes any voice to produce a perfectly synchronized video. The explainer video platform simpleshow allows users to quickly and easily create animated explainer videos.

ROI 88

ROI Communications MarTech Marketing 88

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing 98

Marketing SEO MarTech Communications 98

MNTN

APRIL 5, 2024

AI in advertising continues to be a hotly debated topic , but it’s already reached a new frontier: now it can tell viewers what it thinks they want, and further shaping the viewing — and potentially the advertising — experience. And who’s to say what content is considered boring or interesting in a video, anyway?

Finance 52

Finance Audience Advertising Marketing 52

Martech Series

NOVEMBER 13, 2022

The explainer video platform, simpleshow, introduces a new look and new functionality to their website. The explainer video platform, simpleshow, has launched a new and improved website. The new design gives users a clear view of the tools and services simpleshow provides to create simple video explanations, all on one platform.

Communications 87

Communications Education MarTech Marketing 87

Digiday

DECEMBER 1, 2022

Consumer affinity across social media can reveal some surprising insights about how people shop and engage if they watch certain videos. These data points might guide marketers on alternative spending options for their budgets that go beyond their business. In the past year, influencer content was watched 13.2

Marketing 83

Marketing Food Audience ROI 83

Martech Series

SEPTEMBER 7, 2022

The contest was organized around five business topics, with five teams competing per topic. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. But modern audiences have become numb to traditional slides—today it’s death by PowerPoint over video conference. The post Arti.AR

Healthcare 95

Healthcare Audience MarTech Conversion 95

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Machine Learning 67

Machine Learning Education Entertainment Audience 67

Digiday

SEPTEMBER 24, 2023

The death of the third-party cookie was one of the top topics discussed during the September 2023 edition of the Digiday Publishing Summit. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. As it was at the March 2023 edition. And the September 2022 edition. And the March 2022 edition.

Cookies 83

Cookies Media Marketing 83

illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.

Marketing 136

Marketing MarTech Impressions Media 136

VideoWeek

JUNE 22, 2023

One of the main ad tech topics at Cannes this year is the role of the sell-side platform, as companies traditionally aligned on the supply side seek to operate on both sides of the transaction. ” Follow VideoWeek on Twitter and LinkedIn. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Exchange 52

Ad Exchange Ad Tech Ad network Marketing 52

Basis

DECEMBER 19, 2023

You were particularly interested in data privacy, artificial intelligence, and convergent and connected TV—all topics that will undoubtedly maintain their relevance in the new year. Find the video of Naseer’s presentation—as well as a download of her jam-packed slides—right here. How Will AI Shape the Future of Digital Advertising?

Pop-Up 52

Pop-Up Cookies Advertising Impressions 52

Martech

JANUARY 16, 2024

The impact of this is unlikely to be limited to political marketing. The spread of political misinformation will erode trust on other topics as well. This video content was synthetically generated.” The average citizen has no idea that you can build an image or create a video that looks real. A recent U.K.

MarTech 109

MarTech Education Marketing Advertising 109

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

MarTech 106

MarTech Conversion Communications Marketing 106

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Here are three ways marketing leaders can leverage the AI-generated content craze to bolster content marketing’s impact. Think of: Video content that allows people to experience the topic or solution.

Audience 112

Audience Education MarTech Marketing 112

Martech Series

JUNE 27, 2022

vidIQ delivers detailed results for any YouTube video when using the extension. vidIQ is the number one Chrome Extension for YouTube, giving creators access to free software that discovers hidden metrics on EVERY YouTube video, trending topics, top-ranked keywords, and boost SEO.”. — Video Velocity. Average Watch Time.

SEO 89

SEO MarTech Audience Media 89

Digiday

NOVEMBER 13, 2023

Alex Donics, global director of demand marketing, Spotify For marketers, the most wonderful time of the year is also one of the most hectic. It’s a juggling act, but marketing resources such as planning guides help minimize the risk of missing anything. And platforms matter as well.

Audience 80

Audience Media Marketing Advertising 80

Martech

AUGUST 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, are your customers and prospects thinking about content? But are they thinking about content the way marketers do? Certainly, they consume it. Probably not.

Retail 122

Retail MarTech Entertainment Ad Targeting 122

Martech

OCTOBER 11, 2023

Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. These “campaigns” usually have a consistent style, tone, and topic. Recruiting/HR.

Media 132

Media Pharmaceuticals Audience Impressions 132