Hero Media and AdTheorent Launch DSP to Target Diverse Audiences
Adweek
NOVEMBER 15, 2023
Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.
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Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal?
Adweek
JULY 25, 2022
Top line Tremor said the deal would enhance its technology offerings and business footprint across its core growth drivers, including its self-service demand-side platform (DSP), CTV and video reach. Between the lines The.
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DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. What is a DSP? DSP stands for a demand-side platform. Advertisers can use a DSP to buy inventory across display, mobile, and CTV/OTT. SSP vs. DSP?
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How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. However, for certain businesses, developing their own proprietary DSP might be the only viable option to meet their specific needs.
Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
The DSP market exclusively was valued at $20.77 It’s important to note that this estimation does not account for the potential growth fueled by new players aiming to enter the DSP advertising arena. The Key Functionalities of a DSP The Key Advantages of a DSP Key DSP Market Drivers Should Companies Build, Rent or Buy a DSP?
Demand Side Platform (DSP): What Is It and How Does It Work?
MNTN
MARCH 12, 2024
As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. What Is the Difference Between DSP and SSP? The DSP, SSP, and ad exchange work together to find a middle ground that works for all parties involved. But, what is a demand side platform and how does it work?
Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal
Adweek
JULY 25, 2022
Top line Tremor said the deal would enhance its technology offerings and business footprint across its core growth drivers, including its self-service demand-side platform (DSP), CTV and video reach. Between the lines The.
Prime Factors Recognized in 2022 Gartner Innovation Insight for Data Security Platforms
Martech Series
JULY 20, 2022
In the Innovation Insight for Data Security, 2022, Gartner recognized Prime Factors, for its EncryptRIGHT® software, among Representative Providers of Broad-Spectrum Data Security Platforms (DSP), a space that is a top priority for organizations that are moving their data stores and analytics platforms into the cloud.
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What Is a Meta-DSP and How Do You Build One?
Clearcode
NOVEMBER 21, 2022
The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. What Is a Meta-DSP?
Pros and Cons of Building Your Own RTB Bidder or DSP
Clearcode
OCTOBER 24, 2023
In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. But here’s the thing: the DSP and the bidder are slightly different.
Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain
Exchange Wire
MAY 3, 2023
Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [.]
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Viant Named a Leader in G2’s Demand Side Platform Grid
Martech Series
JULY 28, 2022
Viant Technology Inc., a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. Marketing Technology News: The SIP Forum Announces Dates For The STIR/SHAKEN ENTERPRISE SUMMIT. 90% of users rated Viant 4 or 5 stars.
AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics
Martech Series
NOVEMBER 29, 2022
AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.
Viant Technology Earns Spot in G2’s 2023 Best Software Awards for Marketing & Advertising
Ad Tech Daily
MARCH 9, 2023
— Viant Technology Inc. NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. IRVINE, Calif. This recognition is determined via actual customer feedback on software features and functionality. “We
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CIENCE Announces General Availability of GO Digital DSP Powered by CIENCE GO Data
Martech Series
NOVEMBER 1, 2022
CIENCE GO Digital combines the industry-leading GO Data custom audience creation platform and Bidder-as-a-Service (BaaS) demand-side platform (DSP) functionality to give marketers precise and programmatic ad targeting for custom audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.
Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem
Martech Series
NOVEMBER 20, 2022
This makes transactions more efficient and effective by optimizing the process and consolidating the digital advertising efforts on one technology platform. Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. It is supposed to help both publishers and advertisers.
Adform Named “Best DSP” by Adweek Readers
Martech Series
NOVEMBER 22, 2022
Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards. The industry-renowned trade publication asked its readers to recognize the top providers of advertising and marketing technology.
Adobe, Barkley, CNBC News + Salesforce, Samsung and Bloomberg are among this year’s Digiday Video and TV Awards shortlist nominees
Digiday
APRIL 2, 2024
This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.
5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer
Ad Monsters
FEBRUARY 25, 2023
Getting proprietary technology that supports CPC bidding and lets you connect other traffic sources is smart if you plan to pay by click for your display ads. In Epom DSP , we call them Bidding Rules. Alt: Example of a bidding rule in Epom DSP. In Epom DSP, we call this optimization the Bidding Multiplier.
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Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data
Martech Series
OCTOBER 17, 2022
With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory.
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Roundtable: Building Basis
Basis
OCTOBER 25, 2022
Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources. I wanted to better understand the big problems our technology teams are solving, so I reached out to two of Basis Technologies’ Directors of Product Management. My team is evolving our DSP engine.
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Introducing OpenX’s Cookieless Deal Library
OpenX
FEBRUARY 1, 2024
The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.
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OpenX Deal Library will compare alternatives to cookies
Martech
FEBRUARY 2, 2024
For activation it will be agnostic as to DSP choice. Contextual Deals (4D, Audigent’s Contextual PMPs, Captify, Cross Pixel, Oracle Contextual Intelligence, Silverpush, and SQREEM Technologies). Advertisers will not only be able to test these multiple solutions but also test them against each other and develop new success benchmarks.
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Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again
Basis
APRIL 24, 2024
The entire ad industry can’t be ready for change if Google isn’t ready for it,” said Noor Naseer, VP of Media Innovations & Technology at Basis Technologies. “As The post Google Hits Pause, Delays Third-Party Cookie Deprecation Yet Again appeared first on Basis Technologies.
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What Is a Demand Side Platform (DSP)?
SODP
JUNE 27, 2023
Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. What Is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.
Cognitiondigital.io Appoints Nestor Ciprian as Head of Automotive Retail
Martech Series
OCTOBER 4, 2022
Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. Ciprian joins Cognitiondigital.io
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Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?
Adobe, Barkley, CNBC News + Salesforce, Samsung and Bloomberg are among this year’s Digiday Video and TV Awards shortlist nominees
Digiday
APRIL 2, 2024
This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns.
Vistar Media integrates audio OOH to reach in-store shoppers programmatically
Martech
OCTOBER 6, 2021
Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. In-store experiences.
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The Role of Targeted Advertising Algorithms in Programmatic Media Buying
Smart-Hub
JANUARY 16, 2024
The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. Marketers only need to set up their campaigns on a DSP. After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically.
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Precision Targeting Tactics for Effective Campaigns
Smart-Hub
DECEMBER 21, 2023
For them, the more targeting settings a DSP platform offers, the better since they can ensure precision targeting marketing. An advertiser sets up targeting via a DSP platform. Instead, you need to ensure a reliable connection between your SSP and DSP partners. In programmatic, it works like this.
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How Madhive’s DSP is fueling local CTV campaigns
Digiday
MARCH 9, 2023
We tuned into that hype early to be a reach extension DSP for local [CTV] sellers because local, linear television isn’t a great OTT channel at scale.” In addition to offering local CTV inventory for broadcasters, DSPs like Madhive are helping advertisers address duplicated reach to mitigate audience overlap within their local campaigns.
InMobi Advances Apple’s Privacy-First Vision, Launching New Capabilities for Driving iOS App Growth, Leveraging SKAdNetwork Attribution
Ad Tech Daily
MARCH 21, 2023
Version SAN FRANCISCO — InMobi, a leading provider of mobile marketing and monetization technologies, announced its new industry-first, proprietary programmatic bidder to better drive iOS app performance for growth marketers without relying on user-level identifiers.
Epom Releases White-Label DSP 5.5 with Enhanced Features & Interface Improvements
Exchange Wire
JULY 11, 2023
Epom, a leading advertising technology solutions provider, is thrilled to announce the major release of White-Label DSP 5.5. The post Epom Releases White-Label DSP 5.5 This latest version brings key interface changes and user management improvements to empower advertisers in their programmatic advertising efforts.
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Why podcast ad buyers are hesitant to spend through demand-side platforms
Digiday
FEBRUARY 13, 2023
Why are some podcast ad buyers resistant to buying ads through a DSP? Maria Tullin, vp and managing director of advanced and digital audio at Horizon Media, said buying podcast ad inventory through a DSP is “not appealing to my team.” Buying podcast ads through a DSP would also, in some ways, mean more work for the agency, Coseo said.
Why Yahoo’s Omnichannel Offering is Cause for Celebration
VideoWeek
JUNE 29, 2022
“Now with a demand-side platform (DSP) that can be omnichannel, we can give people that opportunity to really understand their spend holistically. So we’ve been building out not just our technology, but also our partnerships to enable that.”. Going global.
Deep Dive into RTB Strategies and Margin Types for Maximum Impact
Smart-Hub
DECEMBER 18, 2023
Since RTB technology implies automation and high personalization, this is not surprising. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Here are the advantages of using RTB technology for advertisers.
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Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.
Exchange Wire
DECEMBER 11, 2023
This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [.] Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid.
Ad Network vs DSP: The Guide to Key Differences
AdPushup
MAY 25, 2023
In this article, you’ll learn about the differences between Ad Networks and Demand Side Platforms (Ad Network vs DSP) and their relevance for ad campaigns.
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The Lost Consumer View Created by Apple Solved Through Their Own DSP
Ad Monsters
JANUARY 17, 2023
Since its inception, Apple has operated one of the most respectable “ecosystems” in the modern era of technology. . Given that their ecosystem is a user-driven community where product development is core to the “user experience,” the expectation will be that their DSP solution will be less about SAAS. How convenient of them. .
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Machine Learning Leader, Moloco, Announces Expansion of Flagship Retail Media Platform to Southeast Asia
Martech Series
OCTOBER 10, 2022
Marketing Technology News: Ping Identity Announces Identity Excellence Award Winners 2022. The second – Moloco Cloud DSP – is targeted at app marketers to enable app businesses to scale performance quickly and efficiently by leveraging Moloco’s battle-tested prediction models. The solution is also able to process 5.5
Unruly Wins the 2022 Digiday Technology Award for Best SSP
Unruly
NOVEMBER 23, 2022
We’re so excited to win the Digiday Technology Award for Best SSP and see Tremor Video take home the award for Best DSP! The post Unruly Wins the 2022 Digiday Technology Award for Best SSP appeared first on Unruly. Tremor International ’s end-to-end platform is the way to go! Check us out and the full list of winners here.
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DPAA Announces Digital Out-of-Home Excellence (DOOH-E) Awards Powered by Quotient
Martech Series
JUNE 8, 2022
Marketing Technology News: Hootsuite Announces Integration with TikTok, Empowering Customers To Be Fearless Through Video. Marketing Technology News: MarTech Interview with Ed Locher, Vice President of Marketing at HG Insights. Entries are due by June 30, 2022 and a short list will be released for public voting on July 15, 2022.
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Future Today Sees Three Consecutive Years of 100% YoY Revenue Growth with Unruly
Unruly
JANUARY 30, 2023
Following Tremor’s 2022 acquisition of the Amobee DSP and its integration into the end-to-end platform, Amobee CTV spend on Future Today from Unruly grew 336%. We’re excited for the benefits we stand to gain now that Unruly has direct access to demand from the Amobee DSP.” About Future Today Established in 2006, Future Today, Inc.
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