Basis

AUGUST 3, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. The marketing landscape is fragmented and complex , yet few brands and agencies have adopted technology designed to manage that complexity.

Advertising 67

Advertising Machine Learning Agency Impressions 67

Basis

SEPTEMBER 26, 2022

Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relationships. What is Automated Billing? That’s where automated billing comes in. Benefits of Automated Billing. Time Savings.

Finance 84

Finance Agency ROI Media 84

Basis

FEBRUARY 28, 2024

This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8%

Machine Learning 52

Machine Learning Cookies Conversion Media 52

Martech

JANUARY 11, 2024

technology will command the grill to cook it.” The Oclean X Ultra Wi-Fi Digital Toothbrush provides “AI voice tips to bolster your brushing technique.” InHome Replenishment automates the re-ordering of frequently ordered items for InHome delivery subscribers. A $2000 on switch? Ummm, what?

MarTech 104

MarTech Food Electronics Media 104

Martech Series

JUNE 16, 2022

Third-party verification will play a critical role in preserving digital audio media quality. Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov,a global public opinion and data company, IAS surveyed U.S.

Media 90

Media Viewability Education Impressions 90

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Martech

SEPTEMBER 21, 2023

45% of business leaders say they are facing an AI skills gap and 74% said they plan to upskill or reskill existing workers, again according to Multiverse. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Get MarTech! In your inbox.

MarTech 114

MarTech Conversion Rate Conversion Marketing 114

Digiday

APRIL 17, 2023

. “Smart Performance Campaigns work like a regular campaign but they allow the machine to optimize based on what the user is doing,” said Dan Yhip, director of media investments and platforms at No Fixed Address, adding that the offering is part of a larger trend of platforms pushing automated media buying options now.

Marketing 89

Marketing Pop-Up Agency Media 89

Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. Still, most advertisers agree they have a responsibility to support legit news sources. While 76% of the industry agrees it is brand-safe to advertise in legitimate news environments, 1 in 3 U.S.

Advertising 104

Advertising Ad Tech Education Audience 104

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. Next year, I expect to see this change.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Basis

JULY 13, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027.

Agency 52

Agency Retail Media Advertising 52

Martech

NOVEMBER 16, 2023

Microsoft’s big mistake was thinking advanced new technology could beat Google’s true advantage in this area: Money. It provides automated media planning, predictive modeling and real-time recommendations. So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company.

Marketing 112

Marketing SEO Conversion Ad network 112

Basis

JANUARY 30, 2023

As folks in the technology industry know all too well, the past few years have been a wild ride. Couple these challenges with skyrocketing layoffs , and advertisers in tech might be left questioning whether working in an industry that’s supposed to be on the cutting edge of innovation is all it’s cracked up to be.

Marketing 82

Marketing Advertising Media 82

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic.

Marketing 98

Marketing Account-Based Advertising Communications MarTech 98

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey.

MarTech 98

MarTech SEO Conversion Marketing 98

Martech Series

JUNE 16, 2022

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Martech Series

DECEMBER 11, 2022

Contlo plans to use the freshly raised funds to scale its product capabilities, RnD and expand its go-to-market (GTM) operations. Marketing Technology News: MarTech Interview With Alex Song, CEO and Founder at Proxima. But with our AI-first approach, we are reimagining how digitally native brands of the future will conduct commerce.

eCommerce 90

eCommerce MarTech Marketing Agency 90

Basis

FEBRUARY 14, 2023

Advertisers should leverage available data to incorporate customization and personalization into retargeting ads, as well as feature a strong call-to-action to prompt users to take the next step. Fortunately, there is one existing solution that offers all that (and more): digital advertising automation.

Retargeting 77

Retargeting Advertising Conversion Media 77

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences. Connected TV Advertising.

Advertising 82

Advertising Viewability Demand Side Platform Video Ads 82

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. So, why is it that so many advertisers are including social media in their programmatic strategy?

Media 52

Media Geo targeting Display Advertising Audience 52

Digiday

MARCH 20, 2023

Generative artificial intelligence technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market, according to fourth quarter earnings calls held by BuzzFeed Inc., Like with anything, the technology will evolve and we’ll evolve with it.

Media 74

Media SEO Marketing Machine Learning 74

Martech Series

JULY 5, 2022

Patent Portfolio of Blockchain Messaging, Blockchain Digital Rights Management, Secure Audio and Video Streaming & Self-Sovereign ID Technology. These assets include blockchain based digital rights management and object sharing technology, including encrypted WebRTC real-time video and audio streaming communications.

Communications 74

Communications MarTech Media Marketing 74

Basis

SEPTEMBER 22, 2023

For brewers, the process of crafting a beer that both adheres to these standards and stands out from the competition requires careful planning and attention to detail—sound familiar, digital marketers? Tradition looms large at Oktoberfest, but at the same time, change is a constant (again: Sound familiar, digital marketers?).

Advertising 68

Advertising Audience Food Impressions 68

Basis

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Programmatic guaranteed is all about automation and assurance. This all sounds great,” some advertisers might say. And in the context of today’s economic upheaval , that agency is particularly meaningful.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers.

Advertising 75

Advertising Finance Media Audience 75

Flashtalking by Mediaocean

AUGUST 17, 2022

Mediaocean , the mission-critical platform for omnichannel advertising, announced that it has acquired Imposium and its innovative technology that enables marketers to quickly create personalized videos that meet consumers in the moment with tailored messages.

A/B Testing 52

A/B Testing Machine Learning Entertainment Video Ads 52

Martech

MAY 16, 2022

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander.

Communications 98

Communications Conversion Retail Marketing 98

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

eCommerce 72

eCommerce Media ROI Retail 72

Basis

OCTOBER 25, 2022

Basis is a first-rate DSP , which means that it automates the process of buying digital ad inventory from a variety of sources. I wanted to better understand the big problems our technology teams are solving, so I reached out to two of Basis Technologies’ Directors of Product Management. Take Basis, for example.

Impressions 78

Impressions Machine Learning Ad Inventory Media 78

MNTN

MARCH 6, 2024

But by adding Connected TV alongside their other digital channels, marketers can connect with target audiences, drive campaign results, and mitigate some of these challenges. Let’s take a look at the highlights of their conversation: The Growth of Connected TV The digital advertising space has changed significantly over the last few years.

Marketing 52

Marketing Audience Conversion ROI 52

AdvertiseMint

NOVEMBER 21, 2023

More and more companies are using AI for marketing and advertising in powerful ways. You’ll see how companies like Nike and Coca-Cola are using AI for personalized and automated marketing. Use machine learning technology to optimize ad targeting and budgets. Have an AI assistant converse naturally with customers?

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Martech Series

JUNE 15, 2022

In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company. Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. Smartly.io

Social Advertising 73

Social Advertising MarTech Media Advertising 73

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. 2: Data and technology. ” Theme No. 2: Data and technology.

Marketing 110

Marketing Impressions MarTech Conversion 110

Basis

JUNE 8, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Ad Sales Plunge 59% as Woes Continue [:06] Elon Musk may insist that most of Twitter’s advertisers have returned, but the numbers appear to tell a different story: US ad revenue is down 59% from a year ago. Welcome to Scout!

Conversion 52

Conversion Cookies Advertising Audience 52

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 Digital transformation is one of the most effective methods for achieving these goals.

Retail 68

Retail Machine Learning Media Real Estate 68

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. View all digital marketing campaign performance at an account level. Using the data generated, marketers can plan engagement with buying teams across a range of channels. What it does.

Marketing 97

Marketing Manufacturing Conversion MarTech 97