Ad Rants

NOVEMBER 6, 2023

Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. Selecting the ideal location for your billboard is not just important; it's essential for your advertising success. You're also competing with other advertisers for prime billboard locations.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

Martech Series

JUNE 1, 2022

Edgemesh joins TAG’s registry of known and trusted players in the digital ad ecosystem and the organization’s Anti-Fraud Working Group. Ad Protect identifies and protects brands against ad fraud and click fraud at the infrastructure-level – dramatically reducing retailers’ advertising budget losses due to ad fraud.

Retail 70

Retail Communications MarTech Advertising 70

Martech Series

SEPTEMBER 13, 2022

Taylor James , a Tag company providing multi-channel content creation and production, received two Creativepool People’s Choice awards, in the Production Company and Advertising: Digital categories. The post Taylor James, a Tag Company, Receives Two Creativepool Awards appeared first on MarTech Series.

Education 87

Education MarTech Media Advertising 87

Martech Series

MARCH 7, 2023

Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. The collaboration aims to provide businesses with more comprehensive data on Amazon Ads traffic and improve their ability to make data-driven decisions.

MarTech 88

MarTech Marketing Media Advertising 88

Ad Monsters

DECEMBER 5, 2022

This past November, the Trustworthy Accountability Group (TAG) released its annual fraud benchmark report for the US. If you’re a brand or publisher, the news is good: the amount of fraud in campaigns that ran through TAG Certified Channels is less than 1%. . Two things in the report stand out. . In 2022, the U.S.

Clickbait 98

Clickbait Ad Exchange Education Pop-Up 98

Martech Series

JUNE 10, 2022

VlogBox , a top CTV app development, distribution, and monetization platform for content creators, is now certified by Extreme Reach (ER), a global leader in creative logistics, to support the ER VAST tags. Earning the Extreme Reach certification to support and run VAST tags on creator inventory reflects this.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Martech Series

MARCH 7, 2023

Orbee, a leading provider of customer experience middleware for dealerships, has announced an integration with Cognition Digital, a premier digital marketing platform for Amazon Ads. The collaboration aims to provide businesses with more comprehensive data on Amazon Ads traffic and improve their ability to make data-driven decisions.

Marketing 74

Marketing MarTech Media Advertising 74

Martech Series

AUGUST 1, 2022

Media buyers and planners benefit from a one-stop experience that enables seamless alignment between campaign development, tagging, and reporting. Mediaocean is used by the world’s largest agencies and advertisers, allowing them to manage all of their digital spend in a central space.

MarTech 93

MarTech Media Agency Advertising 93

Martech

APRIL 1, 2024

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. What digital tools do we need to execute the campaign?

Retargeting 90

Retargeting Retargeting platforms Conversion Rate Conversion 90

OpenX

JULY 27, 2023

Transparency in advertising requires all facets of the ecosystem to work together to deliver and innovate on best practices. To help set industry best practices around supply chain transparency, TAG (Trustworthy Accountability Group) recently announced their first-ever “Certified for Transparency” Seal.

Advertising 40

Advertising 40

Ad Monsters

FEBRUARY 15, 2023

Consumers use their email addresses for many aspects of their digital footprint, but we often need to pay more attention to how much information it stores and collects. Some industry experts have even described your email as a digital passport. How does it comply with privacy and data ethics? How is that so?

Cookies 98

Cookies Audience Impressions Retail 98

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. As Founder + CEO of Mirror Digital, an interactive media and advertising company, she helps Fortune 500 brands tap into the fastest-growing U.S.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Martech Series

JULY 19, 2022

AdPlayer.Pro , a global provider of outstream video advertising solutions has released its Q2 2022 business results, reporting the further increase in daily video ad serving volumes, new partnerships on the Supply side, as well as the release of important functional updates in the company’s video ad player tech.

Video Ads 93

Video Ads Ad Tech Impressions MarTech 93

Martech

APRIL 27, 2022

Once a visitor surpasses a particular ad-click rate, they and their IP address are tagged. That tag is used by the ad platform to automatically exclude bad actors from future ad campaigns. Get the daily newsletter digital marketers rely on. Click and ad inflation costs advertisers money in a couple of ways. Why we care.

Retargeting 95

Retargeting Ad Click Conversion MarTech 95

Digiday

DECEMBER 8, 2022

The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms.

Advertising 54

Advertising Media Marketing Audience 54

UNI Digital Advertising

SEPTEMBER 16, 2022

You’ll have to enter a name for your account (like… “Matthew’s Personal Account” or “My Digital Advertising Account”). We’ll want to give our tag an identifiable name (like “GA4 Tag”) and select a tag type. Give Google Site Kit Access to the data it needs.

Advertising 52

Advertising Marketing 52

Martech

JULY 1, 2023

Today’s forced migration to GA4 is a historic transitional moment in digital marketing history. Where possible, existing site tags were used. Today’s forced migration to GA4 is a historic transitional moment in digital marketing history. Where possible, existing site tags were used. Why we care. Why we care.

MarTech 88

MarTech Marketing Advertising 88

InMobi

MARCH 13, 2020

For 2020, InMobi was recertified by the Trustworthy Accountability Group (TAG). Specifically, InMobi was again Certified Against Fraud (CAF) by TAG, making InMobi the recipient of the CAF distinction for three years in a row. There are over 100+ companies that have been recertified by TAG in this round.

Display Advertising 52

Display Advertising Ad Inventory Ad Tech Advertising 52

AdvertiseMint

JANUARY 22, 2024

Audit and update tags. Ensure your website or app’s tracking tags are up-to-date and compatible with GA4. This may involve revisiting your current tagging strategy to align with the event-centric model of the Google Tag Manager. A thorough tag audit guarantees accurate data collection in the new system.

Marketing 52

Marketing Audience Agency Advertising 52

Martech

MARCH 29, 2022

Today, it’s offerings include digital measurement across online, mobile and emerging technologies. Get the daily newsletter digital marketers rely on. In a phrase, digital measurement. The ever-expanding digital eco-system enables audience behavior across multiple channels, including a range of mobile channels and CTV.

Audience 94

Audience MarTech Marketing Advertising 94

Martech Series

AUGUST 12, 2022

Javascript would use a tag based system, marking each individual and tracking, with greater detail, all they did on a site. Using all this data marketers started utilizing digital targeted advertising. Sites now had more complex uses of images, sound, and video, making analytics much more challenging.

Machine Learning 92

Machine Learning MarTech Marketing Advertising 92

MNTN

FEBRUARY 17, 2023

And with that rise in viewership, advertisers have similarly been growing their investment in the channel. US advertisers are expected to spend $26.92 million price tag. What can advertisers who don’t necessarily have a SB sized budget, learn from the creative approach of those who do? of total video ad spend.

Display Advertising 98

Display Advertising Video Ads Audience Advertising 98

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV. Read next: 2022 Predictions: CTV and cross-channel advertising.

Shipping 107

Shipping Audience MarTech Marketing 107

Martech Series

JULY 18, 2022

Utilizing this platform, RevenueRoll has launched and tested a novel performance advertising model where clients are only charged when their revenues or leads increase above a historical performance benchmark. Marketing Technology News: Where is Digital Marketing Headed?

Finance 75

Finance MarTech Advertising Marketing 75

InMobi

MARCH 23, 2021

InMobi has once again received the official Certification Against Fraud (CAF) designation from the Trustworthy Accountability Group (TAG). While over 600 companies have registered with TAG, less than 500 have received any kind of certification from them. InMobi has been certified for every year since 2018.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

Martech

AUGUST 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. I’m not talking about digital piracy, although that’s certainly a task for the cyber security team at your organization. Here’s my hack. A roadmap for navigating privacy’s choppy waters. Why we care.

SEO 112

SEO Machine Learning Food MarTech 112

UNI Digital Advertising

SEPTEMBER 13, 2021

You’ll have to enter a name for your account (like… “Matthew’s Personal Account” or “My Digital Advertising Account”). Create a Google Tag Manager Account. Add a Google Analytics 4 Tag to your Container. When finished, your tag should look something like this.

Advertising 52

Advertising Marketing 52

OpenX

JANUARY 16, 2024

The organization detailed the spending breakdown by platform as well, with digital seeing $1 billion in political spending in 2022, a number that is expected to rise to $1.1 AdImpact estimates that the 2024 political cycle will see the total ad spend increase to $10.2 billion in 2024. billion in spending during the 2024 cycle.

Advertising 52

Advertising Audience Marketing 52

Martech Series

JULY 1, 2022

For the second time this year, STN has been recognized for their success in helping digital publishers thrive with online video – technically, financially and with premium content. “While accolades are never our end goal, they are always great validation of our larger mission to help our partners succeed with digital video.”

Media 83

Media MarTech Audience Advertising 83

Automatad Inc.

MAY 9, 2023

Share Tweet Share When the digital advertising era first dawned, most publishers started monetizing their remnant space on their websites by serving image, text, or link ads. Little by little, the publishers became more digitally savvy. advertisers will spend 78.45 billion dollars on video advertising this year.”

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! What Is Video Advertising? Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

MNTN

MARCH 11, 2024

Television advertising, for example, didn’t have clear metrics available to advertisers — at least until Connected TV (CTV) came into the mix. CTV merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics.

Conversion 52

Conversion Audience Impressions Advertising 52

Monetize More

SEPTEMBER 15, 2022

Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Some estimates claim that it will overtake all other digital ad formats in just a few years. Advertiser, ad creative copy, ad server, and user. That means you’ll need to use a specific type of tag—the VAST 3.0

Ad Server 52

Ad Server Video Ads Banner Ad Inventory 52

PrograMetrix

OCTOBER 6, 2021

B2B Programmatic Advertising Campaign Measurement Best Practices. You’ve also implemented the top B2B programmatic advertising tactics that so few of your competitors are utilizing. You’ve also implemented the top B2B programmatic advertising tactics that so few of your competitors are utilizing.

Advertising 52

Advertising Conversion Impressions Click Through Rate 52

Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. And Programmatic video advertising seems to have become popular among creators and marketers. What is video advertising?

Advertising 52

Advertising Video Ads Ad Server Communications 52

Smarty Ads

JULY 13, 2020

Ad tags are often mentioned in the context of the digital advertising industry. That is because they are, in fact, the core elements of the media-buying process and are useful for both publishers, advertisers, and ad networks. But how exactly can a small piece of code play such an important.

Ad network 52

Ad network Media Advertising Marketing 52

Monetize More

FEBRUARY 20, 2023

One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. Different image layers of the advertisement appear to have different depths with the parallax ad format. This can lead to higher engagement rates and 10X more ROI for advertisers.

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52