Remove tag network-security-privacy
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Ad Fraud Detection in the AI era

The Ad Tech Blog

As theft techniques evolved, retail stores had to adapt by introducing advanced security systems. Blockchain in Transparent Ad Transactions Blockchain technology introduces a layer of transparency and security previously unattainable in digital advertising. Imagine the early days of theft prevention in retail.

GDPR 130
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Scribble Data Earns SOC 2 Type II Compliance Certification

Martech Series

This validates the makers of Enrich full-stack feature engineering platform as a reliable data partner that ensures the safety and privacy of customer data. This audit recognizes Scribble Data as a reliable partner for enterprise businesses with high standards of security. Venkata Pingali, Co-founder and CEO of Scribble Data. .

GDPR 78
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Identity.com Launches V2 Gateway Protocol to Simplify and Streamline Permissionless, Decentralized Identities

Martech Series

Identity’s Gateway Protocol is explicitly designed to fix the shortcomings that plague Web2 applications that surveil and potentially restrict privacy, providing leading blockchain and Web3 projects with the ability to perform identity verification while abiding by the founding principles of security, privacy, and user ownership. “By

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Making the switch from SPM to MCM in 2023

Monetize More

Personal Google Ad Manager tags. Ad Manager tags from the ad network partner. Publishers will also have more control over which parts of their inventory are to be managed by their network partners, as well as being able to use multiple partners at the same time. Enter the generated tag into your GAM account.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023.

Cookies 114
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What Is Generative AI and How Is It Changing the Advertising Ecosystem?

Ad Monsters

DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. In addition, generative AI could open new questions about data privacy. Some technologists are worried about how AI will disrupt targeted advertising once companies can upload their data to a model’s neural network.

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Cracking the Code: Strategies to Thrive in a Shifting Media Landscape

Ad Monsters

While the transition away from third-party cookies may seem like a major challenge, it presents an opportunity for brands and advertisers to get creative in driving ROI while simultaneously prioritizing compliance and consumer privacy.

Media 59