Adweek

JANUARY 27, 2023

Now the "HubSpot Success Stories" campaign is moving from the high seas to the Wild West with a new pair of spots from 72andSunny New York starring Hahn as the leader of an outlaw. CRM platform HubSpot ran its first global brand campaign in February 2022, casting Emmy-nominated actor Kathryn Hahn as a pirate CEO.

238

238

Smarty Ads

APRIL 27, 2020

We’ve been keeping in touch with SmartHub owners during the last couple of months — scheduling calls, discussing workflow experience and performance — this all served a noble purpose as now we’re about to provide you with very valuable system insights. We’ve interviewed several dozen independent enterprises who use.

Marketing 90

Marketing 90

The Ad Tech Blog

MARCH 22, 2023

Today is around $173, but the story behind the Tesla stock holds many lessons. Investors invest in visions, not in paying customers As an early-stage founder building a tech product, you can learn much from the Tesla story. The post A Tesla Stock Story: How Founders can build Trust appeared first on Leo Celis Blog.

Communications 195

Communications Marketing 195

Adweek

JULY 10, 2023

Understanding customer use cases is a core part of a marketing strategy, but JPMorgan Chase CMO Carla Hassan is the rare Fortune 500 executive who can recall these kinds of customer success stories offhand. This is because Hassan's imperative is customer centricity. Much of the work she's done on behalf of the brand centers on.

Marketing 147

Marketing 147

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. You must examine your existing infrastructure, skillsets, data governance and success measures. How do you know that you were successful?

Audience 120

Audience MarTech Communications Marketing 120

illumin

APRIL 9, 2024

When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds. So, what makes a successful over-the-top ad campaign?

Advertising 105

Advertising Entertainment Audience Ad Tech 105

Martech

DECEMBER 18, 2023

This can begin with stories of studies that showcase successful implementations — small or large — of data integration. If your analysts have discovered an algorithm for identifying customers ready to purchase in three months, highlight this story to everyone involved in your data program.

MarTech 141

MarTech Communications Marketing Data Management Platform 141

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. With its huge success, this content is worth celebrating outside the boundaries of social media as well.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Digiday

APRIL 1, 2024

Can you share success stories where AI has notably boosted efficiency and outcomes for clients? Which tasks or workflows are AI-driven? How do you maintain transparency and accountability with AI use? Are there new pricing models that mirror AI-driven efficiencies? Continue reading this article on digiday.com.

Agency 78

Agency Media Marketing 78

Marketing Dive

JUNE 14, 2023

While the tech category remained at the top of Kantar’s latest BrandZ rankings, some of the biggest success stories came from legacy companies.

Advertising 81

Advertising 81

Digiday

APRIL 23, 2024

The series spotlighted the human stories behind SMB brands. This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing.

Brand Awareness 70

Brand Awareness Marketing Food Media 70

Ad Rants

SEPTEMBER 13, 2023

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. Social Media Storytelling Share success stories, behind-the-scenes glimpses, and client testimonials. By telling compelling stories, you create an emotional connection with your audience.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. Think about it: The power to tell compelling stories and the ability to forge relationships are the emotional aspects that differentiate your product. Well, not anymore.

MarTech 104

MarTech Healthcare Retargeting Audience 104

Martech

JULY 18, 2023

I managed many website builds for a successful DC-area web design and development firm for 17 years. Wouldn’t it make more sense to build a website for success and not for a made-up deadline? Doing this means you’re skipping critical steps that play a crucial part in your new website’s success. More traffic” is not a KPI.

SEO 92

SEO Conversion Retargeting Marketing 92

Digiday

APRIL 23, 2024

The series spotlighted the human stories behind SMB brands. This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing.

Brand Awareness 59

Brand Awareness Marketing Food Audience 59

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. Many of these partners have great stories to tell.

Marketing 110

Marketing Education Electronics Healthcare 110

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. Establish a primary goal The first step is obvious but no less essential to building a successful brand strategy: Define a clear goal that will guide your efforts. Dig deeper: Building a brand strategy: Essentials for long-term success 4.

Impressions 134

Impressions Audience Marketing MarTech 134

Martech

MARCH 29, 2024

There is another side to the agile story. Focus on outcomes and value delivery Focusing on outcomes and delivering value are the most critical factors in an organization’s success with agile. Whatever the job, successful agile adopters identify metrics critical to their business and evaluate everything they do by those metrics.

Conversion Rate 109

Conversion Rate Manufacturing Fashion MarTech 109

Martech

JUNE 26, 2023

Calian VP of marketing and alliances, Salim Gheewalla, is passionate about story-driven tech event marketing and creating meaningful and memorable experiences for viewers and attendees. Once you know your story and audience, the content you create for your event marketing must be engaging yet informative. Create content-worthy moments.

MarTech 103

MarTech Marketing Audience SEO 103

AdvertiseMint

JANUARY 16, 2024

How can you see who views your TikTok story? If you’re an avid TikTok user, you’ve likely wondered if you can see who views your TikTok Story. This blog post will discuss how to discover who viewed your TikTok story. What is the TikTok Stories Feature? Step 2: Select the TikTok Story.

Pop-Up 52

Pop-Up Audience Agency Media 52

Martech

FEBRUARY 20, 2024

Dig deeper: B2B Marketing: The Ultimate Guide B2B content marketing strategies Developing a comprehensive content marketing strategy A successful B2B content strategy covers all stages of the customer journey. The post B2B content marketing: Driving success through strategic content creation appeared first on MarTech. Get MarTech!

Marketing 127

Marketing SEO Machine Learning Audience 127

Digiday

APRIL 16, 2024

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content.

Retargeting 70

Retargeting Ad Tech Audience Advertising 70

Martech

FEBRUARY 6, 2024

The path from startup to successful business is a marathon, not a sprint. If we’re successful, we cross the finish line with a stable base of happy customers who stay longer and buy more. The three morals of this story A staggering number of companies that enter this marathon don’t finish. “Do you ever get anywhere?”

MarTech 105

MarTech Conversion Impressions Marketing 105

Martech

MARCH 26, 2024

Dig deeper: Here’s why your marketing’s success depends on insights Elevating martech: A strategic imperative For that to happen martech teams must proactively showcase the strategic value of their insights, crafting “insight teasers” to highlight actionable data and potential strategic pivots. In your inbox.

MarTech 90

MarTech Conversion Rate Finance Conversion 90

Martech

AUGUST 3, 2021

Hear about: Forrester’s latest research into personalization trends Insights and tools to help make the personalization process work from special guest Rusty Warner of Forrester Success stories and lessons learned in determining the right approach to personalization from marketing experts at Sleep Number, Dow Jones, and TIGI.

Marketing 122

Marketing MarTech 122

Exchange Wire

JANUARY 18, 2024

Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success stories connecting attention and full-funnel advertising outcomes. The guide encompasses 45 case studies across 18 verticals, showcasing how Adelaide’s AU metric [.]

Media 59

Media Advertising 59

Martech

MARCH 14, 2023

. “SAP intends to remain a close go-to-market and technology partner, servicing joint customers and continuing to contribute to Qualtrics’ success,” said SAP CEO Christian Klein in a release. What to make of the SAP Qualtrics story? Why we care. Dig deeper: Why did SAP buy Qualtrics? Get MarTech! In your inbox.

MarTech 87

MarTech Marketing eCommerce 87

Ad Monsters

APRIL 3, 2024

Of course, a brand’s success does not outweigh the serious nature of these allegations. Over a decade later, the brand has garnered success even after Diddy’s allegations shone a dark light on the company. “We lost no clients, we lost no employees, we didn’t lose a dollar,” Samuels told The Hollywood Reporter.

Media 93

Media Audience Advertising Conversion 93

PubMatic

OCTOBER 9, 2023

However, not every retailer is finding the success they’d hoped. In August 2023, PubMatic commissioned Forrester Consulting to explore the current state of commerce media, including the distinguishing characteristics of the most successful commerce media networks. So what is it, then, that’s setting the winners apart from the rest?

Retail 91

Retail Media ROI Cookies 91

Ad Monsters

DECEMBER 12, 2022

YY: We read that the top ad this year was a Christmas story from Hobby Lobby. In a gesture of kindness, the more successful seller pivots to selling marshmallows to complement the other girl’s cocoa. In a gesture of kindness, the more successful seller pivots to selling marshmallows to complement the other girl’s cocoa.

Advertising 98

Advertising Retail Food Impressions 98

Ad Monsters

APRIL 11, 2024

The goal of our AdMonsters Dream Team initiative is to not only recognize these superstars, but also to elevate the role of ad ops professionals in the eyes of senior management and bring greater visibility to the skillsets and talent that make these individuals successful, ” said Lynne d Johnson, Content Director at AdMonsters. “

Ad Tech 69

Ad Tech Ad Ops Retail Media 69

Martech

NOVEMBER 3, 2021

To truly embrace the level of collaboration and teamwork required for success in agile marketing , you must be able to visualize what team success looks like. Big Hairy Audacious Goals (BHAGs) are a great way to align your team on what success looks like. Breaking work into stories. Are we really a team?

Marketing 98

Marketing MarTech Communications Media 98

Martech Series

AUGUST 2, 2022

“Thanks to the new partnership and combined experience of our experts, we will implement new technology as smooth as possible and have a broader range of success stories across multiple industries”— Minos Pitsillides, CEO & Founder of IT Flow. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

Communications 92

Communications MarTech Marketing 92

Martech Series

NOVEMBER 16, 2022

. “Contently is already the leading enterprise content marketing platform (CMP),” states Bryn Caruso, Head of Customer Success. ” Allen comes to Contently from the #1 premium video customization platform, where she spearheaded an experimental demo product that was so successful, it became the new self-service platform. .”

MarTech 98

MarTech Marketing 98

Martech

AUGUST 25, 2023

The best way to organize your thoughts is with a user story. “As The user story tells you what the other Ps are. If I were getting the user story from a stakeholder, I would probably push back and ask for a more specific timeframe. My user story states, “digital marketing efforts.” Performance.

Marketing 96

Marketing Machine Learning Conversion GDPR 96

Martech Series

FEBRUARY 3, 2023

Allen brings a 20+ year successful track record of building and scaling B2B tech companies from early stage to successful IPO and acquisition Circonus , the all-in-one performance monitoring and observability platform built for the modern-day enterprise, announced that Noreen Allen has joined the company as CMO and Head of Strategy.

Impressions 75

Impressions MarTech Marketing 75

Digiday

AUGUST 31, 2023

Previously an associate at the private equity firm PEAK6, LaPointe Jameson was elevated to CEO of Evil Geniuses when PEAK6 acquired the storied esports org in May 2019. LaPointe Jameson was the first Black woman to lead a major esports organization, and helped push Evil Geniuses to sign a mixed-gender “Valorant” squad in 2021.

Media 96

Media Marketing 96