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Kathryn Hahn Plays an Outlaw CEO in HubSpot Campaign

The ad, from 72andSunny New York, moves from the high seas to the Wild West

Kathryn Hahn wears a cowboy hat and sits at a table with a laptop in a saloon — The “HubSpot Success Stories” campaign began in February 2022.HubSpot / 72andSunny New York

By Samantha Nelson

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

CRM platform HubSpot ran its first global brand campaign in February 2022, casting Emmy-nominated actor Kathryn Hahn as a pirate CEO. Now the “HubSpot Success Stories” campaign is moving from the high seas to the Wild West with a new pair of spots from 72andSunny New York starring Hahn as the leader of an outlaw business looking to expand.

In the “Duel” ad, a conflict over control of a saloon is settled with laptops rather than guns, with HubSpot allowing a member of Hahn’s gang to close the deal faster than their rival sitting across the table.

Samantha Nelson

Samantha Nelson is a freelance writer for Adweek.

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