Understanding customer use cases is a core part of a marketing strategy, but JPMorgan Chase CMO Carla Hassan is the rare Fortune 500 executive who can recall these kinds of customer success stories offhand.
This is because Hassan’s imperative is customer centricity. Much of the work she’s done on behalf of the brand centers on customers, and specifically the small-business owners and entrepreneurs who rely on the financial institution for backing. That includes Access Trax, a company founded by Kelly Twichel that makes outdoor experiences accessible for people with disabilities.
“It’s
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