AdExchanger

JANUARY 11, 2024

Netflix shared another update on subscriber numbers for its ad-supported tier, which currently stands at 23 million global users, and announced plans to introduce pause ads in the next few months. The post CES: Netflix Touts 23 Million Global Subscribers On Its AVOD Tier appeared first on AdExchanger.

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AdExchanger

NOVEMBER 8, 2023

Disney+ added nearly 7 million subscribers last quarter, and, of those, about 2 million new sign-ups were for the streamer’s year-old ad-supported tier. million subscribers. The post Disney Adds 2 Million Ad-Supported Subscribers (For A Grand Total Of 5 Million) appeared first on AdExchanger.

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Martech

APRIL 17, 2024

Clean your subscriber list Keeping your master subscriber list clean and organized is the best way to ensure a lower spam rate, yet we find it one of the most difficult requirements for our clients. A clean list has a segment for inactive and/or unengaged subscribers and excludes them from campaigns.

GDPR 108

GDPR Audience Marketing MarTech 108

Ad Badger

APRIL 18, 2024

SUBSCRIBE In today’s podcast, I’m Michael, joined by Adam from CFS Brands and Clement from Ad Badger. The PPC Den Podcast] appeared first on Ad Badger. We’re diving into. Read More How to develop a successful client relationship? The PPC Den Podcast] The post How to develop a successful client relationship?

Education 87

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AdExchanger

JANUARY 17, 2024

Netflix’s latest effort to push ads onto subscribers is – you guessed it – a retail bundle. Customers in the French cities of Bordeaux and Rouen […] The post Netflix Shops For AVOD Subscribers; Post-Cookie Panic Sets In appeared first on AdExchanger.

Cookies 109

Cookies Retail Media 109

MNTN

MARCH 8, 2024

Sports fans have been one of the last holdouts of linear TV subscribers. And while various streaming services may be battling for profitability and decreasing subscriber churn, savvy advertisers can avoid all of that noise with an audience-first approach to CTV advertising.” The aggressive move by Disney, Warner Bros.

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AdExchanger

NOVEMBER 8, 2023

Discovery continues to lose subscribers to a lack of original content (for which it blames the Hollywood actors' strike). Discovery Loses Subscribers, But Hopes Advertising Fills The Gaps appeared first on AdExchanger. Warner Bros. But streaming advertising revenue, which is up 29% YOY, represents a glimmer of hope.

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Advertising 116

AdExchanger

MAY 10, 2023

Disney may be growing overall revenue, but it’s losing streaming subscribers. The post Disney’s Solution To Subscriber Churn? Hulu And Programmatic appeared first on AdExchanger. Right now, Disney has two main priorities: content bundling and programmatic growth.

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AdExchanger

FEBRUARY 29, 2024

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. The post Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth appeared first on AdExchanger. But there's a reason why it seems like Netflix is coming out on top.

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AdExchanger

OCTOBER 19, 2023

Subscriber retention is trending on Netflix right now. The post Netflix’s Answer To Subscriber Churn? Fewer Ads appeared first on AdExchanger. Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working.

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Advertising 109

AdExchanger

FEBRUARY 8, 2024

Disney is starting off the year with subscriber losses. The post Disney Bets On Bundling And Sports To Score Profitability appeared first on AdExchanger. But the Mouse House says it’s all part of the plan.

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AdExchanger

JANUARY 24, 2024

Netflix ended its first fiscal year with an ads business with a jump in year-over-year subscriber growth and, as a result, revenue. The post Netflix’s Ads Business Is Driving Subs But Not Material Revenue (Yet) appeared first on AdExchanger.

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AdExchanger

JUNE 21, 2023

The dormant subscribers Daily Voice has reactivated so far this year are more engaged and attract higher CPMs for their impressions than its wider subscriber base. The post How Dormant Newsletter Subscribers Can Become An Unexpected Revenue Boost appeared first on AdExchanger.

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Ad Badger

MARCH 27, 2024

SUBSCRIBE Ever wondered how to make a hit product on Amazon? The PPC Den Podcast] appeared first on Ad Badger. Come chat with Michael and Jake Zaratsian from JungleScout. Read More How to Launch Amazon Products That Customers Actually Want? The PPC Den Podcast] The post How to Launch Amazon Products That Customers Actually Want?

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Education Advertising 82

AdExchanger

SEPTEMBER 28, 2023

More subscribers are streaming with ads, inventory is growing and prices are normalizing. appeared first on AdExchanger. Connected TV advertising is maturing. The post Is CTV Hitting Maturity?

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Exchange Wire

APRIL 22, 2024

Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Notes Photo App Available in Australia and Canada The introduction of Netflix’s ad-supported streaming plans helped attract 9.3 million new subscribers, which [.] On today’s news digest: Netflix Attracted 9.3 The post Netflix Attracted 9.3

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Martech

FEBRUARY 29, 2024

This includes adhering to permission-based practices, implementing robust verification methods, encouraging subscriber engagement, and staying compliant with anti-spam laws. Dig deeper: How to send more emails and grow your subscriber list 3. Show your subscribers respect by letting them easily manage their preferences.

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GDPR Conversion MarTech Marketing 113

Ad Badger

APRIL 24, 2024

SUBSCRIBE Hey there, Badger Nation! The PPC Den Podcast] appeared first on Ad Badger. In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon. Read More How to Use Broad Match and Modified Broad Match on Amazon? The PPC Den Podcast] The post How to Use Broad Match and Modified Broad Match on Amazon?

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Education Advertising 52

AdExchanger

NOVEMBER 1, 2023

The post Netflix Shares Latest AVOD Subscriber Numbers appeared first on AdExchanger. Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.

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AdExchanger

AUGUST 10, 2023

Streaming services still need new subscribers, but that alone isn’t enough to achieve profitability. The post Streaming Profitability Is More Than Just Subscriber Growth appeared first on AdExchanger. Which may explain the struggle to grow accounts and ad revenue at the same time.

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Advertising 98

AdExchanger

JANUARY 11, 2024

Amazon Prime Video is about to flip its 100 million subscribers from ad-free to ad-supported shows. And big incumbents like Disney […] The post The Big Story: Streaming Services Take On CES appeared first on AdExchanger. One year into its ad-supported version, Netflix is reaching scale.

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AdExchanger

AUGUST 3, 2023

million global streaming subscribers this quarter, but streaming ad revenue is up 25% YOY, thanks to the merged company's new streaming service, Max. Discovery Loses Nearly 2 Million Subscribers, Pins Its Recovery On Streaming appeared first on AdExchanger. Warner Bros. Discovery lost 1.8 The post Warner Bros.

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Martech

DECEMBER 22, 2023

Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. How to build your email marketing subscribers by Brian McKenna. Learn a better approach to build your subscriber base. Business email address Subscribe Processing. Get MarTech!

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Conversion Rate Conversion eCommerce Communications 107

AdExchanger

OCTOBER 19, 2023

The post Netflix Is Finally Getting Subscribers On Its Ad-Supported Tier appeared first on AdExchanger. Netflix's ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs to focus on the features that advertisers are demanding.

Advertising 117

Advertising 117

Martech

FEBRUARY 29, 2024

Enterprise organizations subscribe to research and advisory services with the expectation of obtaining strategic advice and benefitting from the publication of the reports research analysts produce. Vendors subscribe in the hopes of being favorably portrayed within a research report. Business email address Subscribe Processing.

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MarTech Marketing Agency 114

AdExchanger

DECEMBER 11, 2023

Streamers Mourn Subscriber Churn appeared first on AdExchanger. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports.

Communications 117

Communications Media 117

AdExchanger

NOVEMBER 3, 2023

Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber growth. The post Paramount Bounces Back (A Bit) With Renewed Ad Sales Growth In Q3 appeared first on AdExchanger.

Impressions 109

Impressions 109

IAB Tech Lab

APRIL 10, 2024

The IAB Tech Lab’s Supply Chain API has been a cornerstone for subscribers seeking accurate and up-to-date Ads.txt and App-ads.txt data for millions of domains, mobile apps, and CTV environments. In response to customer and member feedback, we are introducing the Supply Chain Plus API.

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Martech

MARCH 12, 2024

Copilot GPT Builder is now available to all Copilot Pro subscribers. Business email address Subscribe Processing. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech. The company is also rolling out its Copilot GPT Builder feature for anyone with a Copilot Pro subscription. In your inbox.

Advertising 106

Advertising MarTech Agency Marketing 106

Ad Badger

MARCH 7, 2024

SUBSCRIBE Wondering how to start with Amazon ads? The PPC Den Podcast] appeared first on Ad Badger. Join Michael and Elizabeth Greene from Junglr in our podcast. They’ll show. Read More How to Launch Your First Sponsored Products Campaign on Amazon?

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Education Advertising 80

Ad Badger

MARCH 14, 2024

SUBSCRIBE Want the latest on Amazon ads for 2024? The PPC Den Podcast] appeared first on Ad Badger. Listen to our podcast with Michael and Brent Zahradnik from AMZ. Read More What Amazon PPC Updates Do You Need for 2024? The PPC Den Podcast] The post What Amazon PPC Updates Do You Need for 2024?

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Education Advertising 76

Ad Badger

MARCH 1, 2024

SUBSCRIBE Ready to master Amazon PPC? The PPC Den Podcast] appeared first on Ad Badger. Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search. Read More How Can I Be The Most Efficient With My N-Gram Analysis? The PPC Den Podcast] The post How Can I Be The Most Efficient With My N-Gram Analysis?

Education 82

Education Advertising 82

Exchange Wire

JANUARY 16, 2024

On today’s ExchangeWire digest: Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features… Misleading consumers with unintentional greenwashing is a significant concern for many, with data from Ivalua indicating [.]

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MNTN

JULY 21, 2023

Netflix and Disney+—two of the newer entrants into the hybrid ad-supported streaming space—are reaping the fruits of their efforts as their subscriber counts continue to grow despite the saturation of the streaming industry. subscribers to Disney+ have opted for the ad-supported subscription tier introduced in December 2022.

Advertising 98

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Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong. People know how to use email.

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MarTech eCommerce Marketing Conversion 115

Ad Badger

APRIL 11, 2024

SUBSCRIBE Wondering what makes some Amazon sellers stand out? The PPC Den Podcast] appeared first on Ad Badger. Join Michael and Blair Forrest from AMZPrep as they dive into. Read More What is Amazon IPI Score? The PPC Den Podcast] The post What is Amazon IPI Score?

Education 52

Education Advertising 52

AdExchanger

NOVEMBER 26, 2023

Grocery and recipe delivery service Hungryroot has a revolutionary method for collecting first-party data from its subscribers. Wait for it … it asks them directly.

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Retail Media 104