Hulu’s Latest Marketing Campaign With Quinta Brunson ‘Makes Sense’

The full 30-second spot will premiere during Friday’s NBA play-in game

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Though not everything in the world may make sense, Hulu’s newest campaign says its live TV offering does.

The full 30-second spot features Abbott Elementary creator and star Quinta Brunson, who explains to potential subscribers why Hulu + Live TV “makes sense.”

A 15-second teaser launched during Brunson’s Saturday Night Live hosting appearance earlier this month, and the full spot will run during tonight’s NBA play-in game on ESPN.

The ad features Brunson questioning how humans still know so little about the ocean while watching TV, as fish in a tank behind her wonder why Brunson still has cable when Hulu + Live TV has more than 85 live channels, Disney+ and ESPN+.

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