Martech

AUGUST 15, 2023

Sponsorship analytics platform Relo Metrics (formerly GumGum Sports ) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Dig deeper: SponsorPulse expands data-driven sponsorships for brands Why we care. Get MarTech! In your inbox.

Impressions 98

Impressions ROI MarTech Audience 98

Martech Series

OCTOBER 13, 2022

Events.com , a global provider of frictionless, user-friendly event planning and sponsorship management software, has acquired HelpGetSponsors.com (HGS), an event sponsorship technology company. If managed correctly and with the right tools, sponsorship can increase an event’s effectiveness and profitability.

Education 77

Education MarTech Agency Marketing 77

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. Since its launch in 2019, SponsorPulse has supported sponsorships for over 100 brands and agencies. Why we care.

ROI 96

ROI Cookies Entertainment Audience 96

Martech

DECEMBER 15, 2022

It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. What professional sports league has the most sponsorships? Growth in charities. Why we care. Get MarTech!

Entertainment 95

Entertainment MarTech Media Marketing 95

Martech Series

SEPTEMBER 6, 2022

Dublin and New York-based VISUA now enables sponsors to find new sponsorship opportunities in future sports footage. SORT will be revolutionary in ensuring that sponsorship spend can be maximised by delivering branding exposure that viewers of broadcast and ever more important streams actually see.

ROI 84

ROI MarTech Agency Media 84

AdExchanger

NOVEMBER 13, 2022

Continue reading » The post How DraftKings And Amazon Prime Forge Streaming Sports Sponsorships appeared first on AdExchanger. The Amazon Prime “Thursday Night Football” show began in September and it represents the first time that.

Advertising 104

Advertising 104

Adweek

FEBRUARY 21, 2024

Even as it supported NFL partners and unveiled its new F1 ride at Super Bowl 58 in Las Vegas, Visa was executing its marketing game plan for the 2026 World Cup. In early January, amid the National Football League playoffs, Visa announced an extension of its partnership with global soccer governing body FIFA through 2026.

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Marketing 279

Adweek

APRIL 10, 2024

When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald's logo trounced the Christian cross: 88% of consumers identified the golden arches, compared to 54% who could identify the religious symbol.

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Digiday

JANUARY 11, 2024

In recent months, Kia has reinvested in esports, signing sponsorship deals with a slew of teams, influencers and gaming leagues in the space. After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future.

AutoMobile 88

AutoMobile Banner Media Marketing 88

Adweek

JUNE 16, 2022

Caterpillar will be the official heavy equipment and industrial power sponsor of the National Hockey League under terms of a multiyear global agreement that was revealed Thursday.

Marketing 239

Marketing 239

Adweek

DECEMBER 9, 2022

The Home Depot first sponsored ESPN's College GameDay in 2003, when the majority of U.S. viewers watched broadcasts on bulbous cathode-ray tube televisions. At the time, Home Depot centered around professionals and homeowners.

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Marketing 256

Adweek

MARCH 21, 2024

The deck revealed sponsorship opportunities for potential partners for its numerous spaces across the Palais--the central hub of the Cannes. Want to take over a 10' x 10' meeting space from MediaLink at the splashy Cannes Lions advertising festival this June? Be prepared to pay about $850,000, according to a pitch deck obtained by ADWEEK.

Advertising 300

Advertising 300

AdExchanger

OCTOBER 3, 2022

Budweiser is bringing a first-party data approach to its FIFA World Cup sponsorship, a sign of shifting priorities for many marketers. Continue reading » The post Budweiser’s FIFA World Cup Sponsorship Is A First-Party Data Play appeared first on AdExchanger.

Marketing 90

Marketing Advertising 90

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Brands supported marquee sponsorships with digital messaging, or skipped the Big Game altogether and took to social media.

Non-Profit 98

Non-Profit Shipping Ad Space MarTech 98

Adweek

AUGUST 3, 2022

EA Sports has signed a three-year deal with Sky Sports to sponsor the latter's Premier League soccer coverage in the U.K. The deal will run until the end of the 2024/25 season. It comes as EA prepares to mark the end of an era and rename its flagship FIFA series after failing to extend its.

Marketing 358

Marketing 358

Adweek

MAY 5, 2023

In the United States, Formula 1, Haas Racing and MoneyGram are all bound by one common trait: potential. Before 2022, Formula 1 never hosted more than one event in the U.S. in a year--if it held one at all. Since the race circuit's Drive to Survive series caught viewers' attention on Netflix during the pandemic,

Marketing 286

Marketing 286

Adweek

OCTOBER 11, 2023

The National Football League is dividing sponsorships into narrower categories and bringing more brands to the game, but Toyota wants automotive all to itself. The automaker just announced a multiyear sponsorship agreement with the NFL that gives it broad access to the league's branding and symbols--as well as its roughly 205 million fans.

Marketing 287

Marketing Advertising 287

Martech Series

JULY 7, 2022

DemandScience ‘s new sponsorship of the Boston Renegades professional women’s tackle football team kicks off just days before @GoRenegades play for their 4th consecutive national championship! The post DemandScience Announces Sponsorship of Boston Renegades on Eve of National Championship Game appeared first on MarTech Series.

Education 92

Education MarTech Marketing Entertainment 92

Digiday

JUNE 8, 2023

Publishers started 2023 with the hope that event sponsorships would be a bright spot in their advertising businesses, compared to the slow start their other ad offerings experienced throughout the first half of the year. It turns out that was the right move: “We did not see an appetite for experiential [sponsorships] in Q2 at all.

Pop-Up 61

Pop-Up Conversion Media Advertising 61

EGC Group

DECEMBER 10, 2021

Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.

Brand Awareness 52

Brand Awareness Audience Marketing 52

Adweek

NOVEMBER 30, 2023

But after climate activists criticized Coca-Cola's sponsorship last year, many household names have chosen to keep a lower profile at the event--participating in panels.

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More About Advertising

AUGUST 3, 2023

VCCP’s “Domino-oh-ho-hoo” campaign has been rumbling along for a couple of years now, and these new sponsorship idents give it a more subtle twist than past efforts. Harry Dromey, director of marketing at Domino’s UK & … The post Domino’s yodels its way into ITVX and Channel 4 sponsorships first appeared on More About Advertising.

Agency 40

Agency Advertising Marketing 40

Exchange Wire

JANUARY 24, 2024

On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI. Amazon’s ad-supported streaming tier is launching in less than [.]

Marketing 52

Marketing 52

More About Advertising

NOVEMBER 23, 2022

The post German supermarket Rewe drops FA sponsorship over ‘One Love’ armband row first appeared on More About Advertising. Any advertising and promotions around the World Cup will cease immediately, and Rewe will now be giving away FIFA merchandise, such as collectable cards and.

Advertising 59

Advertising 59

Adweek

DECEMBER 7, 2023

Today, the company exclusively revealed to Adweek that around 100 additional advertisers have signed on for Halloween and holiday sponsorships since the beginning of October, which is an increase of 7x over the last two months. This year, hundreds of brands have decided to celebrate the holidays with Disney.

Advertising 256

Advertising 256

Martech Series

SEPTEMBER 20, 2022

When thinking of ways to meet corporate social responsibility and increase customer loyalty, community sports sponsorships may not be the first thing that comes to mind, but it may be the most effective. Direct access to target audiences through community support.

Banner 72

Banner Audience MarTech Advertising 72

Exchange Wire

JANUARY 26, 2024

This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act This week saw many updates in the SVOD and broadcasting landscape. Netflix struck a deal [.]

Marketing 52

Marketing 52

Martech Series

AUGUST 12, 2022

Stagwell, the challenger network built to transform marketing, announced exclusive sponsorship of the fourth annual Creative Equals Business, which launched in 2018 to support the development of female leaders in creative industries across the U.K.

Communications 88

Communications MarTech Marketing Media 88

Digiday

APRIL 3, 2023

Not only are our ticket sales up 25%, but so are sponsorship fees, and this is not over last year, this is up over 2019 prices,” said Abramo. But I also think we’re able to command a bigger sponsorship fee now too. Below are highlights from the conversation, which have been lightly edited and condensed for clarity.

Advertising 66

Advertising Pop-Up Conversion Media 66

More About Advertising

JULY 12, 2023

Reynolds already has his own ad agency, … The post Ryan Reynolds celebrates HP sponsorship in pre-season film for Wrexham FC first appeared on More About Advertising. While a good many Premiership teams are making do with betting companies as sponsors, lowly League 2 Wrexham FC has secured the support of tech giant HP.

Agency 40

Agency Advertising 40

Digiday

JUNE 6, 2022

But with the looming recession, being able to track how many people engaged with a sponsor in person could become a significant currency for live event sponsorships, rather than looking at things like how many people were reached through event-related posts on social platforms.

Brand Awareness 69

Brand Awareness Food Media Audience 69

Adweek

JUNE 28, 2023

When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned into football's global cousin soccer to make a cultural splash, taking its learnings from the halftime show to other parts of the world. The UEFA Champions League (UCL) final, considered the biggest game in club.

Food 252

Food Marketing 252

Adweek

JULY 17, 2023

A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women's World Cup has drawn acclaim for its use of tech to address misogyny in the game. Created by Publicis agency Marcel, the film titled "The Compil des Bleues" spotlights the on-field skills of the French.

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Agency Marketing 246

Adweek

MARCH 29, 2023

The popularity of esports has led many brands to begin tapping professional video game players for the same sort of sponsorships and endorsements that traditional athletes have long enjoyed.

Agency 273

Agency Advertising 273

Adweek

JUNE 28, 2022

This comes just a few short weeks after Pepsi announced they'd be ending their decade-long sponsorship of the Super Bowl Halftime Show. Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super Bowl's exclusive alcohol advertiser. The Super Bowl is, in many ways, as much.

Advertising 339

Advertising Marketing 339

Adweek

JANUARY 9, 2023

More than two decades into its Super Bowl sponsorship, Doritos is trying a new angle on an old Super Bowl strategy. The cheese-and-spice-dusted Frito-Lay brand has been inviting fans to "Crash the Super Bowl" by filming their own ads for more than 10 years now. Winners receive cash and a chance to work with directors.

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Adweek

NOVEMBER 18, 2022

The U-turn, announced by organizer FIFA two days before the tournament kicks off, could potentially cause a legal headache for soccer's governing body if sponsor Budweiser--with which it has a $75 million sponsorship.

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Marketing 273