Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In the United States, Formula 1, Haas Racing and MoneyGram are all bound by one common trait: potential.
Before 2022, Formula 1 never hosted more than one event in the U.S. in a year—if it held one at all. Since the race circuit’s Drive to Survive series caught viewers’ attention on Netflix during the pandemic, however, Formula 1 broadcast partner ESPN has watched race ratings increase each year.
In 2022, they jumped 28% to an average of 1.21
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in