Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women’s World Cup has drawn acclaim for its use of tech to address misogyny in the game.
Created by Publicis agency Marcel, the film titled “The Compil des Bleues” spotlights the on-field skills of the French men’s national team—or does it?
The first half of the ad presents highlights of the game featuring French soccer stars such as Kylian Mbappé and Antoine Griezmann.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in