Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
More than two decades into its Super Bowl sponsorship, Doritos is trying a new angle on an old Super Bowl strategy.
The cheese-and-spice-dusted Frito-Lay brand has been inviting fans to “Crash the Super Bowl” by filming their own ads for more than 10 years now. Winners receive cash and a chance to work with directors including Michael Bay, Frito-Lay gets a pile of consumer data and party crashers like creative agency Droga5 and beer brand Newcastle get a few laughs out of it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in