Exchange Wire

MARCH 19, 2024

Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products. The new Retail [.]

Retail 65

Retail Media Ad Server 65

Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. The predictive analytics solutions market has grown steadily over the past 10 years. Content and product recommendations. Here are some of the more common.

Machine Learning 103

Machine Learning Conversion Rate Audience Conversion 103

Martech Series

OCTOBER 10, 2022

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia.

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. View the full list of 2024 Top Women in Media & Ad Tech Honorees.

Ad Tech 115

Ad Tech Media Advertising Marketing 115

Martech Series

NOVEMBER 29, 2022

The Company’s Filespaces Solution Enables Flame Artists to Improve Speed and Efficiency of Teams Collaborating on High-End Finishing and VFX. ” LucidLink Filespaces outperforms traditional cloud file services and storage solutions, as it was purpose-built to handle the most data-intensive media files.

Rich Media 68

Rich Media Entertainment MarTech Media 68

Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. In response, AMC developed a streaming distribution system to complement cable and an ad tech system to provide media buyers with automation, targeted data, and ROI.

Ad Tech 104

Ad Tech Audience ROI Advertising 104

Martech Series

DECEMBER 19, 2022

The white paper provides key insights and practices for global merchants to connect with consumers and unlock business opportunities by adopting social commerce strategies and solutions. Given the dynamic nature of the eCommerce industry, paid campaigns are insufficient to capture consumers on social media.

eCommerce 84

eCommerce Conversion Rate Media MarTech 84

Martech

APRIL 18, 2024

Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. “We At the summit, sustainable adtech company Scope3 introduced the GMP+ green media offering.

Marketing 105

Marketing Viewability Finance Media 105

Ad Monsters

APRIL 19, 2024

At Sharethrough’s recent Green Media Summit, industry vet Brian O’Kelley shared the keys to fixing the ad tech ecosystem’s damage. While on stage at Green Media Summit, he openly shared his surgery experience with the audience, not hesitating to discuss his recent ordeal. The goal is to fix this once.

Ad Tech 103

Ad Tech CPM Agency Media 103

Basis

APRIL 24, 2024

The entire ad industry can’t be ready for change if Google isn’t ready for it,” said Noor Naseer, VP of Media Innovations & Technology at Basis Technologies. “As No matter what, the status quo will not persist forever, and there's basically zero chance that third-party cookie deprecation doesn’t happen at all.

Cookies 85

Cookies Media Advertising Marketing 85

Digiday

MARCH 11, 2024

While nothing’s set in stone, it seems more like a matter of when, not if, these companies will be able to tap into Criteo’s tech, sparing them the headache of building and financing their own solutions. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Finance 83

Finance Cookies Ad Tech Media 83

Digiday

APRIL 17, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. “[We have] 2.3 billion followers across our league team and player accounts — it’s just massive the … share of volume of people we’re able to reach at any given time. . “[We have] 2.3

Fashion 68

Fashion Agency Media Marketing 68

Basis

MARCH 15, 2024

Advertisers have had a lot on their plates in recent years, as they’ve navigated the lasting impacts of the COVID-19 pandemic , economic uncertainty, ever-increasing media complexity , the emergence of AI and, of course, third-party cookie deprecation.

Advertising 52

Advertising Cookies Media Marketing 52

Martech Series

DECEMBER 27, 2022

Award recognizes the best solutions in the media & entertainment vertical in 2022. Iconik , a cloud-native, SaaS media asset management solution,announced its solution, iconik Agent, has won in this year’s Media & Entertainment: Best in Market 2022 Awards, presented by TVBEurope.

Entertainment 91

Entertainment Marketing MarTech Media 91

Martech Series

SEPTEMBER 28, 2022

We also witness the advent of new sectors, such as Commerce Media and Identity tech. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. Basically, product teams have two choices – neither of which is ideal.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech

DECEMBER 19, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Dig deeper: 3 privacy-centric solutions for marketing compliance Pitching the product. A CMG spokesperson told MarTech: “CMG Local Solutions markets a wide range of advertising tools. Leading U.S.

Conversion 116

Conversion Marketing SEO MarTech 116

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. 10% say their organization has replaced human tasks with AI solutions in the last 12 months. 49% use generative AI tools at least once a week; 11% daily. of entry-to-mid-level employees.

Demand Side Platform 95

Demand Side Platform Marketing MarTech Media 95

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

Retail 98

Retail Media Audience Agency 98

Martech Series

MARCH 1, 2023

ProcessMaker , a leading low-code workflow automation platform, is pleased to announce the appointment of Alex George as the new Chief Product & Technology Officer for its product and engineering teams. “We are thrilled to welcome Alex to the ProcessMaker team,” said Brian Reale, CEO of ProcessMaker.

MarTech 91

MarTech Media Marketing 91

Basis

FEBRUARY 21, 2024

And while B2B buyers are also varied, they’re all ultimately looking for the same thing: a product or service that provides a solution to their problem. Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Martech Series

DECEMBER 12, 2022

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media, December 12-14 in LA at the Marina Del Ray Marriot. Scott Barton , Chief Product Officer, MyBundle.tv. Kamran Lotfi , VP Product, Gracenote. Jim Long , CEO, Didja.

Electronics 96

Electronics Entertainment Media Communications 96

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

MarTech 95

MarTech Machine Learning SEO CPA 95

PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. After all, creating the ultimate commerce media cookbook requires developed recipes with proper ingredients.

Audience 89

Audience Media Advertising Retail 89

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. Recent data suggests that shoppers who watch a product video are 85% more likely to purchase.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Martech Series

JULY 26, 2022

Carbon technology platform will increase the ability to service real-time needs of journalists and media clients around the globe. The platform will speed the creation of indexed, captioned video/audio elements utilizing AI-generated text in a fast, secure, self-serve platform designed to cut production costs and timelines.

Media 86

Media MarTech Entertainment Marketing 86

Martech

FEBRUARY 7, 2024

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.”

Cookies 115

Cookies Ad Server Ad Exchange Ad Inventory 115

Brid.tv

FEBRUARY 19, 2024

What Makes Our Native Video Advertising Solution Different? Native advertising enables brands to promote products or services without being “too in-your-face”. That’s why native video ads are a direct solution to this problem. Learn More What Makes Our Native Video Advertising Solution Different? Why Use Native Video Ads?

Advertising 80

Advertising Video Ads Click Through Rate Native Advertising 80

Martech

SEPTEMBER 8, 2023

It can generate content for your email campaign, social media posts and website pages, suggest changes to email text, image and layout; and translate content into several languages. The predictive feature identifies preferred channels, predicts buying habits and recommends products.

MarTech 120

MarTech Audience Marketing Media 120

Brid.tv

DECEMBER 26, 2023

How to Get UGC How to Use UGC Incorporating UGC Into Your Advertising Campaign Benefits Best Practices TargetVideo’s Advertising Solution What Makes UGC Effective? How to Get UGC You may already have a potential landmine of UGC just sitting on your brand’s social media accounts or website (i.e., What Makes UGC Advertising Effective?

Advertising 80

Advertising Conversion Rate Video Ads Audience 80

Basis

FEBRUARY 28, 2024

What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. year-over-year, with e-commerce sales totaling $12.4

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Martech

JULY 27, 2023

Commerce media platform Criteo has announced a partnership with U.K.-based based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. No need for QR codes. Get MarTech!

eCommerce 92

eCommerce Retail MarTech Conversion 92

VideoWeek

MARCH 4, 2024

2024 is shaping up to be an interesting year for social media advertising. At the same time, Pinterest and Reddit are rolling out new ad products, while X struggles to retain advertisers. Though Meta continues to dominate a large chunk of social spending, the rise of TikTok points towards long-term gains for the short-form platform.

Media 69

Media Advertising Cookies Social Advertising 69

Digital Remedy

APRIL 26, 2022

With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies. This expansion of its leadership team comes during a period of great momentum for Digital Remedy.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Martech

MARCH 28, 2024

Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. Measured has a new media measurement platform featuring AI and machine learning. Agent Copilot leverages this data alongside AI to automate processes.

MarTech 59

MarTech Machine Learning SEO Conversion 59

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketing Solutions is only one part of SAS Institute’s wide analytics and data practice that serves many functions within the enterprise. ” Mark Chaves, SAS Why we care.

Marketing 134

Marketing Finance MarTech Audience 134

VideoWeek

DECEMBER 18, 2023

With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. AI will lower the barriers to entry through optimised production costs for brands looking to get on TV. Meanwhile TV as a media channel has historically been a big sales/profit driver for advertisers.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

MarTech 111

MarTech eCommerce Conversion Media 111