Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Of course, the U.S.

GDPR 136

GDPR Advertising Media MarTech 136

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Brand Lift 70

Brand Lift Conversion Rate Retargeting Video Ads 70

Martech

SEPTEMBER 9, 2022

Today, customer experience (CX) company ActionIQ announced a new partnership with consulting firm Slalom that will make specialized services available for users of the ActionIQ CX Hub. ActionIQ has evolved its CDP offering over the last eight years, with a B2C and media focus. Strategy and implementation services.

MarTech 105

MarTech Media Marketing Advertising 105

Martech Series

MARCH 7, 2023

Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.

Media 72

Media Advertising Ad Inventory MarTech 72

VideoWeek

NOVEMBER 30, 2022

Amazon’s cloud computing division Amazon Web Services (AWS) has unveiled an overhauled ad offering, AWS for Advertising and Marketing, which brings together new and existing features geared towards advertising from AWS and a number of major partners. Custom clean rooms. These include Unified ID 2.0

Advertising 110

Advertising Audience Marketing Media 110

Martech Series

SEPTEMBER 19, 2022

Leading Cross-Media Local Ad Sales Company W ill Manage Ad Sales on Behalf of Not-For-Profit Operator in Upper East Tennessee. Viamedia has always been at the forefront of innovation, delivering advanced solutions that make advertising simpler, more effective, and more profitable.

MarTech 78

MarTech Audience Media Advertising 78

Martech Series

SEPTEMBER 8, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, announced three new executive appointments. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally. and as streaming services proliferate around the world.

Media 77

Media Ad Inventory MarTech Communications 77

VideoWeek

SEPTEMBER 29, 2023

The second annual European Video Awards (EVAs) took place last night at London’s luxurious Pan Pacific, celebrating the best in European video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Martech

OCTOBER 4, 2022

Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, On the publisher side, the company reports that advertiser spend as increased by 61.5 year-over-year. Get MarTech! In your inbox.

Non-Profit 113

Non-Profit CPA Impressions Cookies 113

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3. Read more on VideoWeek.

Retail 97

Retail Media Agency Ad Tech 97

Martech Series

OCTOBER 28, 2022

First Private Media Solution to offer Advanced CTV to Target Actively Shopping Movers and Homeowners Audiences. V12, an audience and marketing solutions provider and subsidiary of Porch Group, announced a partnership with Strategus, the innovation leader in OTT/CTV advertising, optimization, targeting, reporting and analysis.

Media 73

Media Advertising Audience Cookies 73

Digital Remedy

OCTOBER 2, 2023

As customer spending and viewing habits change and the demand for more unique and personalized experiences skyrockets, advertisers are responding by steering their budgets toward regional markets. The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. drop in the U.S.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

VideoWeek

APRIL 19, 2024

Nonetheless, Netflix executives said that scaling the amount of inventory available is its major priority, and its advertisers’ number one request. Sony and Apollo Line Up Paramount Bid Sony has reportedly entered talks with investment firm Apollo Global Management over a joint bid for Paramount, according to the New York Times.

Media 52

Media Pop-Up Agency Advertising 52

Martech Series

NOVEMBER 27, 2022

The company is made up of a portfolio of brands who offer products and solutions to consumers, agents, and parties interested in property across every step of their journey. Domain attracts high-intent property seekers to its mobile app and websites, making it a fantastic advertising opportunity.

Ad Server 93

Ad Server Ad Exchange MarTech Advertising 93

Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”.

MarTech 90

MarTech Retail Marketing Media 90

Martech Series

MARCH 1, 2023

Paperclip taps cybersecurity marketing veteran Megan Brandow to support new searchable encryption solution: SAFE Paperclip, Inc., has named an experienced industry leader to drive its marketing strategy as the company continues to expand its product portfolio. a cybersecurity software and services company.

Public Relations 81

Public Relations Marketing Healthcare MarTech 81

Martech Series

JULY 14, 2022

The Company also promoted Michael Lawlor to Chief Operations and Service Officer and Chris Rouser to its new Head of Human Resources. Chief Revenue Officer, Michael Lawlor as Chief Operations and Service Officer, and Chris Rouser as Head of Human Resources. She began her career at MTV Networks in advertising sales.

MarTech 98

MarTech Media Communications Advertising 98

Martech Series

AUGUST 4, 2022

Company expands digital platform across Pakistan with additional opportunities throughout South Asia. Founded in 2020 by ad-tech and marketing industry veteran Faisal Sheikh, Jack of Digital specializes in international platform partnerships with some of the world’s top advertising, marketing and data platforms.

Marketing 92

Marketing Ad Tech ROI MarTech 92

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Key Points.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. Why we care. Data and identity.

Marketing 87

Marketing Entertainment Audience Retail 87

Martech Series

FEBRUARY 14, 2023

Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB implemented an A/B test through Magnite’s Demand Manager resulting in a 7.8%

Ad Server 80

Ad Server Media A/B Testing Entertainment 80

Martech

JANUARY 10, 2022

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Why we care.

Geo targeting 101

Geo targeting Entertainment Audience MarTech 101

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. percent of full advertising-generated profit. for every pound spent, and accounts for 3.4

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Martech Series

OCTOBER 31, 2022

The global IT company has begun entering the Hungarian market on a full-scale. With this, local brands and publishers will gain access to the company’s tools, gain a broader range of revenue channels, increase brand awareness, establish long-term business partnerships, and improve key business metrics.

Affiliates 90

Affiliates CPA Brand Awareness Marketing 90

Ad Monsters

MAY 23, 2022

.” Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaign and ad tag troubleshooting, and so much more.

Ad Ops 119

Ad Ops Ad Server Ad Tech Media 119

Martech Series

JANUARY 13, 2023

Samba TV will transition managed media services to MiQ as Samba TV accelerates its strategic focus on data and measurement and MiQ increases its strength in Connected TV. managed media services business to MiQ. Upon closure of the multi-year data agreement, Samba TV will transition its U.S.

MarTech 71

MarTech Media Audience Agency 71

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning 93

Machine Learning Brand Lift Real Estate eCommerce 93

Martech Series

MARCH 7, 2023

Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.

Media 52

Media Advertising Ad Inventory Marketing 52

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Data is raw, factual information that can be measured. It reflects an occurrence.

Marketing 140

Marketing Audience Machine Learning Public Relations 140

Martech Series

JANUARY 3, 2023

The cloud-native OTT company will also be making its first appearance at CES this coming January. The company will showcase its success in harnessing data across all sources to drive user engagement, monetization and lifetime value for streaming providers.

Entertainment 83

Entertainment Media MarTech Marketing 83

Digital Remedy

MAY 23, 2023

Today, Digital Remedy announced the appointments of former IAB CEO, CMO, and thought leader, Randall Rothenberg and Compulse Founder and Managing Director, Martin Kristiseter to its Board of Directors as part of its continued growth strategy. Randall Rothenberg has been a prominent marketing, media, and advertising leader for 40 years.

Media 52

Media Agency Marketing Advertising 52

MNTN

NOVEMBER 16, 2023

As of 2022, Hulu was the third-most popular streaming service in the United States. With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. What Is Hulu Advertising? How Does Hulu Advertising Work?

Advertising 52

Advertising Marketing Audience Ad Targeting 52

MNTN

NOVEMBER 16, 2023

As of 2022, Hulu was the third-most popular streaming service in the United States. With a broad reach and a variety of targeting options available, Hulu can connect your brand with more people who are likely to buy your products or services. What Is Hulu Advertising? How Does Hulu Advertising Work?

Advertising 52

Advertising Marketing Audience Ad Targeting 52

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. Pros of in-house programmatic In-house programmatic advertising can appeal to companies seeking greater control over their advertising efforts and cost savings.

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. The question is, how to redeem the ad ops manager from professional burnout?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105