Martech

MARCH 7, 2024

If all of the inventory became worth much less than it is now, many independent publishers will suffer. With inventory from independent publishers becoming less valuable, where could budget be redirected? The Tech Lab is focused on the need for solutions that allow funds to continue to flow effectively and measurement to be possible.

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Martech

JULY 22, 2021

Programmatic OOH evolves with Place Exchange spinout . According to Buchalter, the expansion of programmatic capabilities within OOH saw triple-digit growth for Place Exchange, even during the worst times in 2020. But now, Place Exchange looks to continue to evolve the OOH space by introducing more independence. Why we care.

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Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. The result: programmatic in-housing. What forms can programmatic in-housing take? But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands.

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InMobi

JUNE 27, 2017

InMobi kicked off the first town hall of the day moderated by Anne Frisbie, Senior Vice President, Global Brand and Programmatic at InMobi and Chris Kuist, Senior Vice President of Research and Impact at IAB. The VAST based solution would enable InMobi to provide an interactive experience to users without suffering a drop in completion rates.

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Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. The result: programmatic in-housing. What forms can programmatic in-housing take? Exploring the Rise of Programmatic In-Housing. So, just how has the in-housing trend evolved to date?

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NewProgrammatic

APRIL 28, 2022

And those looking to capitalize on programmatic media buying can now benefit from the BNPL hype as well. In this article, we’re taking a closer look at how brand-safe programmatic advertising solutions can help your business get more exposure with BNPL platforms… even if you’re not there.

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Smart-Hub

OCTOBER 16, 2023

. “It was fascinating to witness the ongoing evolution of our industry, not only engaging with our existing partners but also sharing our insights with those who are keen to explore the intricacies of programmatic business. By the way, explore the SmartHub`s overview of the rising role of AI in ad exchange and programmatic advertising.

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Ad Monsters

JUNE 17, 2022

Head of Global Revenue & Client Solutions, Yahoo. Director of Creator Network at Acast , the world’s leading independent podcast company that hosts, distributes, and monetizes over 40,000 podcasts. PROGRAMMATIC STORYTELLERS HONOREES. VP of Product Marketing, The Trade Desk. Elizabeth Herbst-Brady. Erin Madorsky.

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VideoWeek

APRIL 5, 2024

The Week in Tech Cadent Announces $324 Million AdTheorent Acquisition Cadent, an advanced TV specialist, has announced it will acquire AdTheorent, a machine learning-driven programmatic advertising company, for around $324 million. Children’s privacy must not be traded in the chase for profit,” said John Edwards, UK Information Commissioner.

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Automatad Inc.

FEBRUARY 22, 2022

The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Meta (formerly known as Facebook) and Mozilla propose their cross-device/cross-browser attribution solution called Interoperable Private Attribution. Cookieless Advertising.

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VideoWeek

JUNE 16, 2023

Ad-Supported TV Companies Form Independent Streaming Alliance A group of companies from the ad-supported streaming sector have formed the Independent Streaming Alliance (ISA). The solution will initially focus on Japan, with key modules available in all markets. Drizly meanwhile will run video ads in search results.

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VideoWeek

MARCH 15, 2024

“This is a significant milestone for the BBC as this launch will more than double the current reach and availability of the BBC News channel in the US at a time when access to independent news and information is more important than ever,” said Tara Maitra, Chief Commercial Officer of Global Media & Streaming at BBC Studios.

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Digiday

JUNE 26, 2022

The exec also said incumbency can be powerfully wielded — so long as Nielsen actually makes substantive changes with its proposed Nielsen One solution. Programmatic/Recession. The president of one independent media agency said his clients have already started to cut back spending for the second half of 2022. Web3/metaverse.

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VideoWeek

JANUARY 5, 2024

This new leadership team will be tasked with establishing VideoAmp’s metrics as a trading currency in US TV advertising. Media and entertainment brands advertising on Snapchat will be able to measure conversion outcomes using Samba TV’s VTR (View Through Rate) solution. The two will become separate publicly traded companies.

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Digiday

MARCH 12, 2023

Held March 6-8 in the gritty and fun New Orleans, the summit attracted a record 300 attendees and featured executives from holding company agencies and independents, B2B agencies, and even a marketer or two. Day two of the town halls focused the discussion on solutions to the challenges brought up the day before.

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Traditionally, the so-called “waterfall” model prevailed in programmatic but it wasn’t very efficient in terms of auction dynamics. Why industry needed Prebid technology.

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VideoWeek

JANUARY 20, 2023

The results from this second study, which ran across nine months last year, also suggests that more money spent through programmatic pipes is now reaching publishers. The results from this second study, which ran across nine months last year, also suggests that more money spent through programmatic pipes is now reaching publishers.

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VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Advertisers are shifting from in-housing programmatic buying to a more hybrid approach, according to IAB Europe’s most recent Attitudes to Programmatic study.

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VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites.

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Smart-Hub

OCTOBER 24, 2022

In this article, we’ll talk about a few programmatic advertising trends that will definitely be relevant in the coming 2023. White Label Solutions. White Label is a ready-to-use programmatic platform, which the provider rents out to a certain company, as if on lease. 5G as an engine of programmatic advertising.

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VideoWeek

SEPTEMBER 2, 2022

The takeover will see Nielsen become a private company, its shares no longer traded on the New York Stock Exchange. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. Xperi Launches TiVo OS for Smart TVs.

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Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Publishers need to immediately start adopting solutions for a post-cookie world.

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VideoWeek

JULY 8, 2022

Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack. However Nowtilus will continue to operate independently, with its Serverside.ai brand remaining unchanged to provide a standalone SSAI solution for video and audio. ” The Week in Tech. .

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VideoWeek

FEBRUARY 17, 2023

With the beta, users and developers will be able to experience and evaluate these new solutions in the real world.” The Week in Tech CTV Drives Revenue Growth at The Trade Desk The Trade Desk filed 24 percent YoY revenue growth for Q4 2022. Full year revenues also increased 32 percent to reach $1,578 million. “In

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VideoWeek

MARCH 10, 2023

UID2) across its Peacock streaming service, the US broadcaster announced at The Trade Desk’s Forward ’23 event on Tuesday. The identity solution will be live on the service next month, enabling addressability in a cookieless programmatic environment. The French media group also posted a full-year loss of €1.01

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VideoWeek

NOVEMBER 11, 2022

The firm aims to invest in AI-driven personalisation, advertising and live streaming solutions, particularly in the FAST ecosystem. CTV Drives Growth for The Trade Desk. The Trade Desk filed 31 percent year-on-year revenue growth for Q3, generating $395 million and beating analyst expectations of $385.9 Movies and GREAT!

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VideoWeek

MAY 12, 2023

The Trade Desk’s Jeff Green Compares SPO Debate to TV Drama The Trade Desk reported its first quarter financial results this week, with revenues up 21 percent year-on-year. Activate allows buyers to carry out non-bidded direct deals on PubMatic’s programmatic platform. The deal grants marketers exposure to 42.7

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VideoWeek

SEPTEMBER 22, 2023

“The collaboration with ID5 reinforces our commitment to empowering publishers with solutions that align with evolving consumer privacy expectations,” said Ewa Maciukiewicz, Principal Group Product Manager at Microsoft. The MyData solution was developed using LiveRamp’s Safe Haven Technology.

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VideoWeek

MAY 27, 2022

Meanwhile programmatic display spend grew by 34 percent (versus 20 percent for non-programmatic), now commanding 56 percent of European display share on average. The measurement firm called the move “a critical step toward Nielsen ONE”, the company’s upcoming cross-media solution. The Week in Tech.

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Digiday

SEPTEMBER 23, 2022

With carbon emissions solutions implemented this summer, Frank Maguire, vp of Insights at Sharethrough, told Digiday advertisers are already seeing better performance. Can the agency holding companies and independents work together to create one standard? To that end, GroupM agency Essence in the U.K. Antoinette Siu.

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Digiday

FEBRUARY 26, 2023

Ed McElvain, evp of P3 at Mediahub, overseeing digital and data-driven buying, previously told Digiday the shop is also working to incorporate attention into the programmatic buying process. “It

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Digiday

JANUARY 18, 2023

This hesitation from advertisers and media buyers was seen in the fourth quarter of 2022, when publishers were consistently asked to execute campaigns on shorter timelines and quick-hit ads like direct-sold programmatic were favored over custom branded content. They’re not just focused on one event,” said Phillips.

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VideoWeek

FEBRUARY 3, 2023

Amazon and Paramount Expand Streaming Inventory Deal Amazon Publisher Direct (APD) has extended its agreement with Paramount Global, granting advertisers on Amazon’s DSP programmatic access to Paramount’s streaming inventory. We’ve recruited top talent to build it and partnered with the best tech companies to scale it.

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VideoWeek

JANUARY 26, 2024

The launch of Marketplaces marks the beginning of a new era in programmatic integrations; one that’s more dynamic, efficient, and streamlined,” said Andrew Casale, president and CEO of Index Exchange. The division is designed to strengthen relationships with brands, secure new customers, and support advertisers and independent agencies.

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Digiday

OCTOBER 19, 2022

For additional industry insight, Digiday hosted a focus group of eight senior media agency executives who oversee media investment at holding company-owned and independent media agencies to gather first-person accounts of client spending and agency plans for staff and practice expansion. Clients are certainly being cautious.

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VideoWeek

MARCH 1, 2024

IPG’s engine is the proposed solution, acting as an “operating system” across the group. Amazon Plans Post-Cookie ID Solution Amazon appears to be planning a post-cookie identity solution, AdAge reported on Tuesday. Adobe’s generative AI tools will act as the creative component of this operating system.

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VideoWeek

JULY 21, 2023

By combining AI with Publicis’s Epsilon identity solutions, Sadoun said Publicis is able to run better and more efficient ad personalisation across media, as well as better outcome measurement. Now, we can offer brands and media agencies an expanded range of programmatic advertising options.” TargetVideo Acquires Brid.TV

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