Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. One such transformative move is Aditude’s recent acquisition of CPMStar , a key player in the gaming advertising space. Can you shed light on the recent acquisition of CPMStar? Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Digital Turbine

NOVEMBER 21, 2023

Anmi from Mintegral: The global app installation growth rate has slowed, but the APAC region continues to thrive. However, the Philippines saw a 30% increase in Android game installations, and Indonesia experienced a 64% growth in iOS game installations in 2022, highlighting the APAC region’s growth-oriented markets.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Digital Turbine

JULY 13, 2022

Through acquisition and innovation, we’ve completed the next step in Digital Turbine’s ultimate journey – now delivering even greater value via our end-to-end mobile growth and monetization platform. Our new identity isn’t just a different look and feel but the pinnacle of a vision we’ve had since before our acquisitions.

Conversion Rate 98

Conversion Rate Agency Mobile Ads Ad network 98

Martech Series

FEBRUARY 9, 2023

Sendinblue, a leader in digital marketing, is pursuing its ambitious growth strategy with the acquisition of Captain Wallet, a pioneering start-up and leader in mobile wallet marketing. With a centralized solution, marketing campaigns and loyalty programs are effortlessly managed and easily tracked against strategic goals.”

Retail 89

Retail Communications MarTech Marketing 89

VideoWeek

MARCH 20, 2024

The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago. This data will be used to target ads, and Epsilon says its AI will learn over time what does and doesn’t work, helping to optimise spend. ” Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media Ad Server Impressions 52

Martech Series

OCTOBER 11, 2022

Appier, a leading artificial intelligence (AI) software-as-a-service (SaaS) company, announced that it has completed the acquisition of Woopra, a U.S.-based This integration will further strengthen Appier’s position in the customer and product analytics market and further its enterprise market penetration and growth in the U.S.

Machine Learning 80

Machine Learning ROI MarTech Marketing 80

Ad Monsters

DECEMBER 23, 2022

Daily Yoga found a solution by utilizing AppLovin’s AppDiscovery platform. . We chatted with Andrey Kazakov, VP of Demand at AppLovin, about the success of their partnership, the importance of user engagement, and more. . Andrew Byrd: Daily Yoga and AppLovin created a partnership after a slowdown in subscriber acquisition.

Machine Learning 98

Machine Learning Ad Tech Audience Advertising 98

Martech Series

JULY 6, 2022

-Acquisition helps enterprises catch “bad data” at the source. Today’s news further strengthens IBM’s software portfolio across data, AI and automation to address the full spectrum of observability and helps businesses ensure that trustworthy data is being put into the right hands of the right users at the right time.

Machine Learning 82

Machine Learning Marketing MarTech Retail 82

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 TF1+ reached 35 million users in March, compared with an average of 28 million per month for MYTF1 last year.

Video Ads 52

Video Ads Ad Tech Media Audience 52

Martech Series

JULY 26, 2022

Acquisition to Further Equifax Global Footprint in Digital Identity and Fraud Prevention Solutions. Equifax is expanding its global footprint in digital identity and fraud prevention with a definitive agreement to acquire Midigator LLC, a provider of post-transaction fraud mitigation solutions. billion users in 2020 to over 4.4

eCommerce 86

eCommerce MarTech Marketing 86

Martech Series

OCTOBER 17, 2022

36Kr will provide in-depth marketing services designed to empower Lenovo’s business unit targeting small- and medium-sized businesses (“Lenovo SMB”) with customer acquisition solutions, as well as improve its brand influence.

Marketing 86

Marketing MarTech Conversion Advertising 86

Martech Series

AUGUST 3, 2022

Data-driven performance marketing leader to continue driving global growth across the organization. Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced Scott Bauer as the new Vice President of Global Client Partnerships.

Impressions 79

Impressions Entertainment MarTech Marketing 79

Digital Turbine

SEPTEMBER 12, 2022

When Voodoo’s user acquisition and game monetization team became aware of our new app bidding solution, they started testing bidding across various games. This has enabled them to maximize the results of their user acquisition, creative testing, and monetization activities. As for a few real-world examples.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech Series

SEPTEMBER 1, 2022

Group FiO, one of the leaders in integrated Customer Engagement Solutions and a premier provider of cost-effective customer analytics, easy-to-use business intelligence, and data integration and Total Communicator Solutions, Inc. Marketing Technology News: Equifax Completes Acquisition of Midigator.

Communications 83

Communications Real Estate Marketing MarTech 83

Martech Series

JANUARY 13, 2023

Holden Bale has joined Merkle as global head of its Experience & Commerce practice, Matt Naeger has been named Merkle’s global chief strategy officer, and has added the role of global chief marketing officer to his remit, and Owen McCorry has been named global chief growth officer.

MarTech 89

MarTech Marketing Agency Media 89

Martech Series

JANUARY 3, 2023

The company will showcase its success in harnessing data across all sources to drive user engagement, monetization and lifetime value for streaming providers. ” To amplify its relevance within the entertainment ecosystem, Quickplay will be at CES 2023 in Las Vegas for the first time. .”

Entertainment 83

Entertainment Media MarTech Marketing 83

Martech Series

OCTOBER 19, 2022

launched Calix Marketing Cloud Plus (Marketing Cloud Plus), the industry’s only subscriber engagement solution that enables broadband service providers (BSPs) to enrich their subscriber experience insights with powerful demographic, psychographic, and geographic data. This week Calix, Inc.

Marketing 81

Marketing ROI Electronics Communications 81

Martech Series

NOVEMBER 29, 2022

Recent acquisitions allow the company to acquire larger, multiple-location customers while building a monthly recurring SaaS revenue model. a global leader in lending and marketing software empowering business growth, issued an update today regarding recent corporate developments and the company’s plans for future growth.

MarTech 79

MarTech Marketing Advertising 79

Martech Series

OCTOBER 13, 2022

Events.com continues to expand its offerings through the acquisition of Help Get Sponsors. Events.com , a global provider of frictionless, user-friendly event planning and sponsorship management software, has acquired HelpGetSponsors.com (HGS), an event sponsorship technology company.

Education 77

Education MarTech Agency Marketing 77

Martech Series

JANUARY 18, 2023

Jumio , the leading provider of automated, end-to-end identity proofing, risk assessment and eKYC solutions, announced the record-breaking close to a successful 2022 in which Jumio became the first identity company to clear well over $200 million in bookings. Marketing Technology News: Advertising through Economic Uncertainty.

MarTech 85

MarTech Marketing Advertising 85

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Many acquisitions were significant, with almost 40 $100-million-plus deals last year. Many acquisitions were significant, with almost 40 $100-million-plus deals last year.

MarTech 107

MarTech Manufacturing Marketing 107

Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. When it comes to mobile advertising, many consider it a tool solely for user acquisition. Big Brands and The Big Picture.

Audience 98

Audience Advertising Conversion Agency 98

Martech Series

JUNE 1, 2022

Tech leader in video infrastructure and OTT hires go-to-market veterans to support rapid growth. Both roles are new to Zype, which was recently acquired by Backlight , a growth-equity backed media technology holding company. Michael Kurtzman will be responsible for leading the company’s revenue generating functions.

Marketing 81

Marketing ROI Communications MarTech 81

Digital Turbine

NOVEMBER 7, 2023

With User Acquisition costs frequently being the largest line item of most mobile app companies’ expenses, it can not be understated how important it is for budgets to be managed effectively. Building partnerships with some of these firms can effectively reduce acquisition costs.

Non-Profit 52

Non-Profit Retargeting Affiliates Advertising 52

Ad Monsters

FEBRUARY 6, 2023

Macroeconomic conditions and the threat of recession are forcing functions for digital companies to find data solutions that actively propel growth today and are future-ready for the cookieless ecosystem and beyond. First-party data is one of ad tech’s most valuable and sought-after resources. No small hill to climb, for sure!

Cookies 98

Cookies Audience Machine Learning GDPR 98

Martech Series

JULY 19, 2022

(Prizeout), an innovative ad-tech company that works with businesses to turn withdrawals into a growth solution, announced the launch of their partnership with FlyCoin, Inc. Flycoin users can now convert their FLY into digital offers for their favorite national and regional brands by using Prizeout.

Ad Tech 88

Ad Tech MarTech Marketing Advertising 88

Martech Series

JUNE 13, 2022

VWO, the experimentation platform used by fast-growing brands the world over, recently announced a partnership with Ematic Solutions, a marketing and technology consultancy that helps businesses adopt the right technology mix for their marketing efforts. ”, says Brenda Tan, Head of Partnership, Ematic Solutions. .”,

A/B Testing 94

A/B Testing MarTech Retail Conversion 94

Martech Series

JUNE 28, 2022

New solutions improve experiences from first impression all the way through to customer support. – Launches the Product Experience cloud providing an integrated view of user experience within digital product applications with deep ties to product analytics. It’s not a game of metric watching or even managing.

Machine Learning 85

Machine Learning Fashion Impressions MarTech 85

Martech Series

JULY 12, 2022

the world’s leading connections platform, finished June 2022 with impressive customer and overall business growth. The company expanded the number of paying customers on its platform to over 420,000, resulting in over 60% year over year growth. ” Impressive Customer Adoption and Overall Business Growth. .

Impressions 83

Impressions Audience MarTech Marketing 83

Martech Series

SEPTEMBER 20, 2022

Solution Automates Mobile User Acquisition Dashboards and Reports for the Top Five Frequently Used Channels. Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution.

Advertising 76

Advertising MarTech Conversion Marketing 76

VideoWeek

MAY 24, 2023

Data science experts at Publicis Sapient AI Labs also design, build and implement predictive analytics solutions. Data science experts at Publicis Sapient AI Labs also design, build and implement predictive analytics solutions. The acquisition enables Sapient to offer hackathons and “fusion workshops” in order to develop AI solutions.

Agency 65

Agency Advertising 65

Martech Series

JANUARY 11, 2023

As a result, various industries, including banking, retail, and telecommunications, are increasingly implementing CEM solutions and services to strengthen customer interactions. Thus, businesses require flexible, user-friendly, precise, and quick vendor solutions. The growth engine for the I.T. Additionally, U.S.

Marketing 99

Marketing Retail eCommerce MarTech 99

Martech Series

JULY 21, 2022

Summit Partners leads growth investment; SaaS industry leader J.D. The financing is led by global growth equity investor Summit Partners and will support continued investment in R&D, hiring and customer acquisition, and will help to further accelerate TextExpander’s rapid growth. Mullin named CEO.

Finance 59

Finance Communications Healthcare MarTech 59

Martech Series

OCTOBER 27, 2022

Adds high-caliber, tenured and growth-minded tech talent. The acquisition is anticipated to close in January 2023, and is subject to customary closing conditions and regulatory approvals. The acquisition is anticipated to close in January 2023, and is subject to customary closing conditions and regulatory approvals. “We

Non-Profit 97

Non-Profit Healthcare Finance MarTech 97

Martech Series

JULY 25, 2022

Dynamic Yield was evaluated alongside 12 other solution providers in the industry, receiving the highest rating in Digital Commerce Use Cases (4.19/5). Marketing Technology News: CEPTES Raises Growth Capital from Industry Leaders to Power its Global Expansion. Latest report marks company’s fifth consecutive year as a Leader.

A/B Testing 89

A/B Testing Finance eCommerce MarTech 89

Martech Series

JULY 27, 2022

The company intends to use the funds to further scale its Contextual AI technology, LIZ©, as well as for innovation and worldwide operations, advancing its expansion into the US, the world’s largest advertising market, and providing additional firepower for further M&A activity as Seedtag embarks on its next phase of international growth.

Machine Learning 82

Machine Learning MarTech Advertising Marketing 82

Martech Series

JULY 28, 2022

Surpassing previous analyst evaluations for the third consecutive year, company is positioned for growth as a leading SaaS B2B ecommerce platform. Our recent acquisitions of B2B Ninja and BundleB2B significantly expand our native B2B offering, enabling us to serve a comprehensive set of B2B selling use cases for businesses of all sizes”.

eCommerce 81

eCommerce MarTech Marketing 81