Martech Series

NOVEMBER 20, 2022

This makes transactions more efficient and effective by optimizing the process and consolidating the digital advertising efforts on one technology platform. SSP belongs to and is operated by an SSP service provider. Publishers pay for the services to access the SSP platform and place inventory for the advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

MAY 1, 2023

Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable price change starting today, May 1. Subscribe To Read Effectively, this communication stated that APS wants SSPs, or “TAM buyers” as Amazon terms them, to pay the 2.5%

Ad Tech 62

Ad Tech CPM Communications Impressions 62

Smart-Hub

DECEMBER 8, 2023

Companies will lose billions of dollars in revenue in the short term, but it’s about evolution and development for the long game. The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

SODP

MAY 30, 2023

As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form. A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. In this article, we look at the key differences between supply-path optimization (SPO) and demand-path optimization (DPO) and their benefits.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Unruly

MAY 2, 2023

About TCL FFALCON TCL FFalcon is the world’s leading Internet and AI×IoT service platform responsible for the system development and operation of TCL smart screens and other devices, while expanding into TV, OTT boxes and non-TCL brand hardware devices such as smart projectors.

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Education 52

Unruly

JUNE 12, 2023

The platforms in the holding company’s brand portfolio – Amobee, Tremor Video, Unruly and Spearad – collectively relaunch under one name, signaling a unified, powerful future New York, June 12, 2023 – Tremor International Ltd. The Nexxen SSP and the Nexxen Ad Server will go to market collectively as Nexxen CTRL.

Ad Server 52

Ad Server Demand Side Platform Data Management Platform Affiliates 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. They also connect to other technology platforms that enable more advanced targeting, measurement and creative solutions for the advertisers. What are SSPs and Ad Exchanges?

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Ad Monsters

FEBRUARY 25, 2023

Are demand-side platforms to blame for underperforming traffic? Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Likewise, demand-side platforms add CPC bidding as an option.

CPC 111

CPC Demand Side Platform CPM Media 111

Paleo AdTech

APRIL 5, 2022

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.

Ad Server 52

Ad Server Ad Tech Ad network Video Ads 52

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . AdX functions as a platform where buyers and sellers transact using real-time bidding. The solution?

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Smart-Hub

DECEMBER 18, 2023

It operates on the principle of demand and supply. Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

YieldBird

DECEMBER 14, 2023

Consumers are increasingly conscious of their ecological footprint and actively seek products and services that align with their values for sustainability. Programmatic deals were always on the leading edge of any changes and developments in the programmatic industry. This includes the shift toward more sustainable marketing practices.

Advertising 52

Advertising Rich Media Impressions Audience 52

MNTN

JULY 21, 2022

There are still more questions than answers regarding what advertising will look like on the platform and how much the new plan will cost subscribers. The announcement in itself isn’t a shock considering that in April, after reporting a loss of 200,000 subscribers , Netflix indicated that it would develop an ad-supported model.

Entertainment 98

Entertainment Retargeting Finance Advertising 98

illumin

JUNE 15, 2018

Part of the decision to join this council was our interest in understanding and better servicing this large segment of the North American population. Founded in 2010, ADman Media has developed a video Supply Side Platform (SSP) for native formats. has been the principal driver of U.S.

Media 75

Media Advertising Marketing Video Ads 75

Smart-Hub

JANUARY 2, 2024

Book Your Free Consultation Spot Request a Callback Understanding the Basics We should take a few minutes to study the programmatic ads framework and determine how to make money selling ads on your website through a specific platform. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Clearcode

MARCH 1, 2022

Supply-path optimization (SPO) can be compared to a courier service. In this article, we will explain what supply path optimization is, where it comes from, why you need it, and how to implement it. In this article, we will explain what supply path optimization is, where it comes from, why you need it, and how to implement it.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Monetize More

JANUARY 18, 2023

Publishers grew at a much quicker rate than advertisers and it was getting harder for advertisers to consume the supply available to them. With this new development, the selling process became more complicated for publishers, and they had to find a way to manage who was gaining access to their inventory for resale to agencies and advertisers.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Unruly

JANUARY 13, 2022

Globally, the relationship between VIDAA and Unruly spans beyond a media relationship, following the October 2021 announcement that VIDAA’s automatic content recognition (ACR) data will be made available to buyers through Tremor International’s end-to-end platform, which encompasses the Unruly SSP and Tremor Video DSP, beginning in May 2022.

Ad Server 52

Ad Server Manufacturing Media Advertising 52

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. It was only in 1997 that free news headlines via short message service (SMS) were offered by a Finnish news provider. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

YieldBird

FEBRUARY 27, 2024

For instance, Google Ad Manager (GAM) and certain Supply-Side Platforms (SSPs) might require consent for specific purposes to serve ads effectively. On the other hand, publishers utilizing their own SSP accounts (Own bidders) will need to undertake this selection process themselves.

Header Bidding 52

Header Bidding Non-Profit GDPR Communications 52

VideoWeek

MAY 12, 2023

Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock. Activate allows buyers to carry out non-bidded direct deals on PubMatic’s programmatic platform.

Advertising 52

Advertising Entertainment Media Non-Profit 52

Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Such developments can be seen as a tacit admission that things did not go as planned in the early phases of the Netflix-Microsoft partnership.

Ad Tech 67

Ad Tech Ad Server Advertising Conversion 67

Smart-Hub

JANUARY 4, 2023

Deploying a new ad tech platform is no easy task, so comprehensive customization, training, and customer support are our number one priority. We’ll work side by side with you, constantly guiding you, advising you, and making sure your business grows. The SmartHub technology is designed for development and growth.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Monetize More

MAY 30, 2023

Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. ACR data provides key targeting and measurement capabilities to the buy side,” said Magnite CRO Sean Buckley. “By

Ad Tech 98

Ad Tech Agency Media Audience 98

Martech Series

JULY 6, 2022

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH).

Advertising 52

Advertising Data Management Platform Demand Side Platform Media 52

VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook.

Ad Tech 59

Ad Tech Media Agency Audience 59

Digiday

MAY 31, 2022

Yes, the economy is on the skits but its downturn is largely driven by supply issues that should eventually resolve themselves. GOEL’S TAKE ON SSPS. Sustainable data lives in the sell side; SSPs create opportunities on both sides of the market; Return to 1:1 publisher SSP relationship. Rajeev Goel.

Header Bidding 64

Header Bidding Ad Tech Marketing Advertising 64

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Brid.tv

DECEMBER 21, 2022

Are you an app developer looking to turn your latest mobile game into a source of income? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Amazon Publisher Services 4. SmartyAds 5.

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Ad network Mobile Ads Header Bidding CPM 66

VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

Media 98

Media Cookies Affiliates Agency 98

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? OTT (over-the-top) advertising is personalized ad delivery over the internet directly to viewers’ streaming video services or devices. Table of Contents.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Martech

JULY 22, 2021

Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. It’s critically important to have an open, transparent and independent SSP fully aligned with media owners,” said Buchalter. The marketing services support over 300,000 global users. Read more here.

Non-Profit 108

Non-Profit Marketing Advertising MarTech 108

Paleo AdTech

APRIL 25, 2023

As he tells Marty in this fast-paced episode, his parents were entrepreneurial; his dad claims to have invented a punch-card driven dating service, which helped him meet his second wife. By this time, Jeff had made his way back to ValueClick as SVP of business development and helped in the acquisition of FastClick for $214 million.

CPC 105

CPC CPM Ad network CPA 105

Ad Monsters

SEPTEMBER 16, 2022

focuses on providing simple-to-build, cost-effective, high-value solutions to organizations on both the advertising ecosystem’s buy and sell sides. The intelligent automation platform builds Bots that leverage a company’s existing systems and workflow to deliver end-to-end automation. Anthony Dominguez.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98