Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. ” Get MarTech! ” Get MarTech!

Marketing 94

Marketing MarTech Audience 94

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing 121

Marketing Machine Learning MarTech Media 121

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Let’s focus on one important digital marketing element: a company’s website.

Machine Learning 114

Machine Learning MarTech Marketing Agency 114

Martech Series

AUGUST 25, 2022

EvoluteIQ, the leading hyperautomation enablement platform provider announced that the technology company has been recognized as a Representative Vendor in the August 2022 Gartner Market Guide for Multiexperience Development Platforms (MXDP) report. “We are excited to be a part of this Gartner Market Guide for MXDP.

Marketing 103

Marketing Healthcare Affiliates MarTech 103

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Marketing 66

Marketing Communications Audience Cookies 66

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Image: SurveyMonkey. Main features.

MarTech 112

MarTech Audience Marketing 112

Martech Series

MARCH 7, 2023

Laserfiche’s new MuleSoft Certified Connector on the Anypoint Exchange help s companies create seamless digital experiences, faster Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced a new MuleSoft Certified Connector for Laserfiche.

Machine Learning 87

Machine Learning Electronics Healthcare Manufacturing 87

Martech Series

OCTOBER 4, 2022

-The Automation Success Platform delivers automation and AI to every employee across the enterprise. New innovations include AARI for Every App, Process Discovery, Document Automation, Citizen Development, the Automation Pathfinder Program, and more. At Imagine 2022, Automation Anywhere, Inc.,

ROI 84

ROI MarTech Marketing 84

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing 136

Marketing Machine Learning Finance MarTech 136

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Marketing 109

Marketing Education Electronics Healthcare 109

Martech

FEBRUARY 13, 2024

.” It’s your job to sift through myriad tools and platforms, selecting those that promise tangible progress toward your near-term priorities. Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals.

MarTech 94

MarTech eCommerce Conversion Rate Healthcare 94

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services.

Conversion Rate 100

Conversion Rate Click Through Rate MarTech Audience 100

Martech Series

FEBRUARY 14, 2023

Automatically uncovering errors and highlighting inconsistencies using a robust comparison engine, VisualTest delivers component-level visibility alongside the automation processes for CI/CD, giving developers and testers visual accuracy and automation at scale. trillion annually due to poor user experience.

Machine Learning 79

Machine Learning MarTech Marketing 79

Martech Series

NOVEMBER 18, 2022

International Data Corporation (IDC) today published an IDC Innovators report profiling five technology vendors in the cloud platform-as-a-service (PaaS) technologies market that developers are using to accelerate their application development and deployment processes.

Marketing 83

Marketing MarTech 83

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 128

Marketing SEO Machine Learning Audience 128

Ad Monsters

APRIL 10, 2024

Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms. In response, AMC developed a streaming distribution system to complement cable and an ad tech system to provide media buyers with automation, targeted data, and ROI.

Ad Tech 104

Ad Tech Audience ROI Advertising 104

Martech Series

FEBRUARY 5, 2023

Appy Pie , a leading no-code app development platform with over 10 million registered users, has launched a new TV Commercial that keeps businesses of all sizes in focus. Likewise, their Design platform helps users create visually appealing graphics and NFT art for a wide range of use cases.

Communications 72

Communications MarTech Marketing Media 72

Martech Series

JANUARY 29, 2023

By embedding Workato, WoodWing reduces time to market of new product integrations by 50% Workato, the leading enterprise automation platform, announced today that WoodWing, a software company focusing on content orchestration, is embedding Workato to enable WoodWing’s platform to integrate with other third-party apps requested by customers.

ROI 93

ROI MarTech Marketing 93

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Retail 143

Retail MarTech Communications eCommerce 143

Martech Series

FEBRUARY 6, 2023

TIBCO announced it was again named a Leader in the 2023 Gartner® Magic Quadrant for Integration Platform-as-a-Service (iPaaS), Worldwide. ” Marketing Technology News: IZEA Announces Q4 2022 Managed Services Bookings of $7.9M

Affiliates 87

Affiliates MarTech Marketing 87

Martech Series

JANUARY 17, 2023

Simplifying the complex and automating the routine with general availability of new industry-leading no-code Contentstack Automation Hub. Instilling confidence and peace of mind with dedicated expertise and care with new Technical Services Organization and Care without Compromise program.

ROI 85

ROI MarTech Food Marketing 85

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 108

Marketing Conversion Rate Audience MarTech 108

Chief Martech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. Suite vs. Best-of-Breed Platform Ecosystems.

MarTech 123

MarTech Non-Profit Pop-Up Marketing 123

Ad Monsters

FEBRUARY 28, 2024

The digital advertising industry is focused on the end of third-party cookies on Chrome, but there is a broader development publishers should be thinking about: the arrival of the AI-enabled advertising easy button. The challenge is no longer campaign pl an ning. To compete with Google an d Meta (who have taken up 46.6%

Machine Learning 65

Machine Learning ROI Cookies Media 65

Martech Series

MARCH 6, 2023

“One of our goals has been to bring Blackbaud CRM and Blackbaud Altru more closely into the SKY ecosystem to enable customers to more fully leverage the core platform benefits of SKY, and this launch is our first step.” Registration will open in late March.

MarTech 90

MarTech Marketing 90

Martech Series

JUNE 29, 2022

ChannelVision Magazine has recognized IntelePeer, a leading Communications Platform as a Service (CPaaS) and communications workflow automation provider, as a winner in the 2022 Visionary Spotlight Awards for Top Innovation. The annual VSA competition highlights both channel and service provider innovation in communications.

Communications 89

Communications MarTech Marketing Media 89

Martech Series

SEPTEMBER 15, 2022

TechSee , the market leader in Computer Vision solutions for customer service, announced a partnership with NeuraFlash with the goal of bringing the next generation of visual engagement and AI-powered service automation to their existing top-tier consulting & ISV service business.

Electronics 89

Electronics Retail MarTech Communications 89

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. ” GenAI for custom service. Guided Campaigns.

Machine Learning 112

Machine Learning Marketing Conversion MarTech 112

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Do your sales reps need real-time access to marketing data?

Marketing 97

Marketing SEO Machine Learning ROI 97

Ad Ops Hero

OCTOBER 2, 2023

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Since then, AI use in marketing has continued to grow. Campaign ROI. Better informed decisions.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech Series

OCTOBER 5, 2022

Ushur , the leader in AI-powered Customer Experience Automation (CXA), announced that it has entered into a strategic partnership with Benefitfocus, a leader in cloud-based benefits administration technology, to drive better member engagement with health and benefits programs.

MarTech 86

MarTech Marketing 86

Martech Series

OCTOBER 19, 2022

a loyalty marketing, payments and point-of-sale technology and services provider, announces the launch of its latest advancement to the Ackroo Anywhere platform with the beta of the MarketingHub. Clients will also be able to automate communications and loyalty offers based upon consumer behaviour. Ackroo Inc.,

Communications 88

Communications MarTech Marketing 88

Martech Series

DECEMBER 11, 2022

Streamlining automated data capture by eliminating data entry. Provided by ABBYY, an intelligent document processing company, ABBYY Vantage is powered by a marketplace of document skills, such as the Vantage Skill for Invoices, Purchase Orders and various specialty documents in financial services, insurance, manufacturing, and more.

ROI 88

ROI Electronics Manufacturing MarTech 88

Martech Series

DECEMBER 22, 2022

Spryker , the leading platform for Enterprise Marketplaces, Thing Commerce, and Unified Commerce, has announced that Turck, a global partner for factory, process and logistics automation across numerous industries, has chosen Spryker to lead the development of their new online commerce platform.

eCommerce 82

eCommerce Pharmaceuticals Manufacturing MarTech 82

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

Marketing 98

Marketing SEO Machine Learning ROI 98

Martech Series

NOVEMBER 15, 2022

Automates data security and privacy protection for developers to bring shift left security with no engineering friction to accelerate creating more secure code. Bearer , the data-first security software company, announced the general availability of the Bearer Data Security Platform. Why Bearer Data Security Platform Now.

GDPR 77

GDPR MarTech Marketing 77

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Machine Learning 145

Machine Learning Marketing ROI SEO 145