Martech Series

FEBRUARY 7, 2023

Sean Buckley, Chief Revenue Officer of Magnite, remarked “Consumers are embracing streaming as their preferred way of watching TV and increasingly adopting ad-supported services to gain access to more premium entertainment without straining their budgets.

Ad Ops 95

Ad Ops Audience Media Entertainment 95

Ad Monsters

DECEMBER 23, 2022

The “ad recession” forced all sides of the industry to reevaluate their business practices, and for some, that meant creating new partnerships. . Since the brand monetizes through its premium subscription service, it needed to gain access to audiences likely to become subscribers. What new tactics did you use? .

Machine Learning 98

Machine Learning Ad Tech Audience Advertising 98

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. unicorns including AltaVista, Lycos, GeoCities and YesMail.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Ad Monsters

MAY 11, 2023

Supply Side Platforms are an integral part of the Real-Time Bidding process. ” Innovation Over Efficiency Andrew Byrd : Emodo recently released a study stating that 56% of marketers are demanding SSP Innovation and 53% want enhanced targeting and measurement. But, the status quo for SSP protocol is no longer working.

Header Bidding 96

Header Bidding Marketing Ad Tech Impressions 96

Martech Series

MARCH 7, 2023

Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform. Brightcove Ad Monetization also seamlessly integrates into independent and existing advertising servers, including Google Ad Manager and FreeWheel.

Media 72

Media Advertising Ad Inventory MarTech 72

Martech Series

JULY 21, 2022

New additions to leadership team will build upon sales and client services, data & analytics, and partnerships. Le Borgne will bolster MediaMath’s ecosystem as well as reinforce its data & analytics practice for clients with Ellenthal leading new business development, client success and ad operations globally.

Demand Side Platform 94

Demand Side Platform MarTech Media Advertising 94

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. Evolution of AdTech Key Players of AdTech Generally, adtech consists of source-side and demand-side. They can sell those spaces to brands and services for money.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” ” In certain cases, this involves exploring new routes to market and new revenue models.

Ad Tech 68

Ad Tech Ad Server Agency Media 68

Digiday

MAY 1, 2023

Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable price change starting today, May 1. ” Separate sources told Digiday that SSPs are now entering into talks with Amazon to develop solutions that can deduct the 2.5%

Ad Tech 66

Ad Tech CPM Communications Impressions 66

Ad Monsters

DECEMBER 28, 2022

As app developers juggle an ever-increasing list of considerations — such as the user experience, revenue goals, multiple types of demand sources, and more — the importance of reliable and flexible mediation tech is more important than ever. . The role of mediation is evolving. At its core, ad mediation seeks to optimize ad revenue.

Ad Tech 106

Ad Tech Header Bidding Advertising 106

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. In this article, we look at the key differences between supply-path optimization (SPO) and demand-path optimization (DPO) and their benefits.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

AdvertiseMint

SEPTEMBER 5, 2023

Whether you are an entrepreneur starting a side hustle or a seller expanding your online empire, you can monetize your skills, products, and ideas on Amazon. Some sellers use the Amazon platform to write and publish e-books on Kindle Direct Publishing. However, the platform has some requirements and restrictions.

Affiliates 52

Affiliates Education Shipping Manufacturing 52

Ad Monsters

MARCH 2, 2023

And it needs to have specific capabilities that qualify a product or service as a Data Clean Room. OPJA is an operation designed for finding overlapping audiences between buyer and seller data sets so that the buyer can target those audiences at the seller’s digital properties via programmatic supply and demand side ad serving systems.

Manufacturing 113

Manufacturing Audience Advertising Marketing 113

Martech

MAY 2, 2022

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. The majority of paid Peacock accounts are also ad supported, making ads a major revenue stream for the platform. What it does. Get the daily newsletter digital marketers rely on.

Geo targeting 101

Geo targeting Demand Side Platform Ad Tech Audience 101

VideoWeek

JUNE 29, 2022

That’s ad spend, both on behalf of publishers, and demand from advertisers and agencies. We really service the full funnel. and then also servicing programmatic audience-based buying to deliver really clear KPIs.”. Ironically for a boom in on-demand services, it was not the viewers but the industry left to play catch-up.

Demand Side Platform 120

Demand Side Platform Ad Tech Finance Agency 120

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Martech Series

JULY 8, 2022

The company, which specialises in semantic technologies and developing original content for multi-screen video environments, has unveiled three new senior executive roles. Rounding off the new management team this summer is Marco Ruivenkamp , who will take on the role of Vice President Global Business Development from July.

MarTech 85

MarTech Marketing Media Advertising 85

Clearcode

FEBRUARY 26, 2023

With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 That’s why streaming platforms are looking for ways to introduce advertising into the equation by offering a cheaper ad-supported plan.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. alone, across all available platforms.).

Media 115

Media Advertising Audience Ad Exchange 115

Martech Series

JANUARY 10, 2023

Partner-On offers three programs with Act-On Software: Sell-On Partner: focused on partners selling and delivering Act-On’s marketing automation platform. Market-On Partner: focused on joint sales and go-to-market activity, with both sides working to cross-sell to existing customers and pursue new business together.

Marketing 77

Marketing MarTech 77

Ad Monsters

MAY 22, 2023

WITH THE SUPPORT OF Oxagile Oxagile provides custom ad tech development and consulting services for publishers, media agencies, broadcasters, and ad tech vendors We also have a guest, Oxagile’s ad tech expert partner and advisor, to absorb his business advice on how to counteract ad ops issues — whether a supply or demand-side pain — on the go.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Automatad Inc.

FEBRUARY 8, 2024

client-side header bidding directly into the unified auction with only a few clicks to enable. This reduces the complexity and overhead spent configuring the setup on the client side, reducing misconfiguration errors and lifting the ad revenue. Does Header Bidding Trafficking Enable Higher Demand? How Does it Work?

Header Bidding 52

Header Bidding CPM Ad Space Banner 52

Smart-Hub

JANUARY 9, 2024

White-label is a type of partnership where one company manufactures goods or IT products or provides services, and another sells them under its own brand. Company A is involved in producing a particular product or providing services. This could range from food and beverages to electronics, software, or hosting services.

Manufacturing 64

Manufacturing Ad Exchange Ad Tech Retail 64

Martech Series

MARCH 7, 2023

Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform. Brightcove Ad Monetization also seamlessly integrates into independent and existing advertising servers, including Google Ad Manager and FreeWheel.

Media 52

Media Advertising Ad Inventory Marketing 52

Clearcode

SEPTEMBER 29, 2022

The introduction of pay-per-view, VHS, video on demand, DVDs, and digital video recorders (DVRs) have allowed consumers to view video content at a time that suits them — rather than having to wait for the programs to air on linear TV. The streaming services landscape. Streaming services: OTT and CTV. 1990: Video on demand.

Advertising 52

Advertising Media Audience Conversion 52

Clearcode

NOVEMBER 6, 2023

The main challenge for retailers when building a retail media network is finding a software development partner that has experience in AdTech development. Retail , in its classic form, encompasses the brick-and-mortar stores and e-commerce platforms where products and services are sold directly to customers.

Retail 90

Retail Media Advertising Manufacturing 90

Martech Series

NOVEMBER 20, 2022

This makes transactions more efficient and effective by optimizing the process and consolidating the digital advertising efforts on one technology platform. SSP belongs to and is operated by an SSP service provider. Publishers pay for the services to access the SSP platform and place inventory for the advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

YieldBird

MAY 29, 2023

Before developing an in-house programmatic solution, assessing your organization’s capacity across three critical categories: people, process, and technology, is crucial. However, sourcing the appropriate expertise can be demanding. Nevertheless, establishing an in-house programmatic team necessitates expanding the staff size.

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Unruly

MAY 2, 2023

About TCL FFALCON TCL FFalcon is the world’s leading Internet and AI×IoT service platform responsible for the system development and operation of TCL smart screens and other devices, while expanding into TV, OTT boxes and non-TCL brand hardware devices such as smart projectors.

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Education 52

Digiday

MAY 4, 2023

Amazon and supply-side platforms may have come to a temporary arrangement on how to process cost increases for advertiser demand over the next couple of months, but in the meantime, some big decisions will have to be made. These developments generated a state of mass confusion, not to mention anguish, among publishers.

Media 52

Media CPM Ad Tech Advertising 52

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. This can be, for instance, virtual currency, extra life (in mobile games), or anything else app developers can offer within their product. For instance, in 2023, 57% of viewers favored FAST platforms (in the US).

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. You can analyze the worth of a DSP by its features, services offered, and adaptability to your requirements. What are you trying to accomplish? Do you want to reach a broad audience?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Mobile Advertiser An advertiser is an entity, whether an individual, company, or organization, that promotes a product, service, idea, or brand. Mobile app advertisers specialize in promoting products or services within mobile applications, leveraging these platforms’ unique features and user engagement levels.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service? Such products are already developed and tested; you only need to customize them.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Ad Monsters

FEBRUARY 22, 2023

We spoke with him about the challenges of Seller Defined Audiences, Deal Curation as a Service, and the recent EU Study on the impact of recent developments in digital Advertising on privacy, publishers, and advertisers. The FDA developed the standards, but each food manufacturer develops products to meet them.

Ad Tech 98

Ad Tech Ad network Audience Manufacturing 98

Martech

NOVEMBER 13, 2023

” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .” Ertsgaard contrasts F5’s approach with campaigns by their competitors that focus on fear and risk.

Brand Awareness 79

Brand Awareness Agency MarTech Audience 79

Clearcode

AUGUST 13, 2023

Mobile apps serve ads through the use of a software-development kit (SDK), meaning that developers have to integrate the given AdTech vendor’s SDK into their app. It was only in 1997 that free news headlines via short message service (SMS) were offered by a Finnish news provider. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52