Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Client ownership of first-party data.

Cookies 114

Cookies GDPR Mobile Ads Ad Tech 114

Basis

JULY 19, 2022

And in the context of inflation and political polarization—which we’ll get to in a moment—political advertisers will need to spend and target efficiently, removing people who have already voted from their targeting lists (don’t worry, we’ll get to that too!). #2 Target Precisely. 2 : Tread Lightly Around Political Polarization.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

VideoWeek

NOVEMBER 4, 2022

Many across the industry, not least Channel 4 CEO Alex Mahon, argued that privatisation would do more harm than good, while also compromising Channel 4’s ability to fulfil its remit as a public service broadcaster. This puts it almost half way towards its target of 10 million subscribers by 2025. Top Stories.

Agency 52

Agency Media Entertainment Ad Tech 52

VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. and also boosted by the broadcasting of the Rugby World Cup in September and October,” the company said.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

DECEMBER 21, 2022

So I think more and more brands will choose to invest in responsible publications, and execute their digital advertising in much more responsible ways, playing less fast and loose with the open marketplace and being a lot more selective as to where their advertising shows up. Suppliers need to understand what they’re working with.

Media 98

Media Advertising Impressions Agency 98

Martech

FEBRUARY 28, 2022

Being featured in influential industry publications is another. ” One way is to develop automations that use your target market, your sales team’s approach and your best-customer profile recognizing signals from each stage. Figure out how you can take that data to use in your triggered messages.

Marketing 124

Marketing Conversion ROI Media 124

VideoWeek

MARCH 10, 2023

Also this week, TikTok unveiled a new data security regime nicknamed Project Clover, in response to regulatory pressure from both sides of the Atlantic. The move is driven by financial targets, according to people familiar with the matter, following CEO Mark Zuckerberg’s declaration that 2023 will be a “year of efficiency” for the company.

GDPR 52

GDPR Ad Tech Media Finance 52

Lemonads

APRIL 12, 2021

Facebook became a public social network back in 2006, but a lot has changed in the last decade and a half. The best part is that the Facebook targeting features at your disposal can help you narrow down your audience and ensure that most interactions are relevant. Is Facebook a Legitimate Source of Quality Traffic?

Affiliates 52

Affiliates Audience Retargeting Impressions 52

VideoWeek

FEBRUARY 2, 2024

This is alleged to have involved identifying the doctors which prescribed the most OxyContin, and targeting them with marketing and sales calls. Previously, only approved influencers and brands could tag products in their posts. Read on VideoWeek.

Retail 52

Retail Media Cookies Agency 52

VideoWeek

FEBRUARY 23, 2024

The Commission said the investigation relates to areas regulated by the DSA including protection of minors, advertising transparency, data access for researchers, and risk management of addictive design and harmful content. The investigation will gather further evidence before ruling whether TikTok has breached the rules or not.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Clearcode

SEPTEMBER 7, 2022

Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily. Good Publicity. Data transmission through 5G or WiFi. Targeting and analytics. Climate change is no longer a discussion.

Advertising 52

Advertising Viewability Impressions Ad Server 52

InMobi

MAY 29, 2018

A good partner, however, should offer you these four key reassurances: 1) Trustworthy Data-Led Insights for Advertisers As the old saying goes, knowledge is power. The insights that brands can glean through programmatic can help them better talk to - and ultimately reach - their target audience. After all, adults in the U.S.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

VideoWeek

DECEMBER 8, 2023

It will however likely be an attractive proposition for brands both due to its reach (Amazon says it expects to reach 115 million monthly viewers in the US alone) and Amazon’s shopper data which will be available for targeting and measurement. It [was] always part of the plan — now we will go even further with it.”

Video Ads 52

Video Ads Media Ad Tech Agency 52

Clearcode

FEBRUARY 10, 2022

Can publishers opt out or stop the Topics API from collecting data about users on their websites? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? How can advertisers show ads to users via the Topics API?

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

VideoWeek

JUNE 16, 2023

” Unlimitail will help retailers spin up inventory on their ecommerce sites, and handle activation of retail media campaigns and data matching between brands and retailers, via a clean room. The partnership aims to build out incremental reach calculations for clients, by combining currency metrics with first-party data.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Digiday

APRIL 16, 2023

What’s more, these filters are being applied to direct-sold campaigns, like programmatic guaranteed deals, forcing news publishers to try and comb through all of the data to figure out how to adjust the inconsistencies, redundancies and outdated filters on nearly every deal. That seems counterintuitive.

Media 63

Media Education Audience Advertising 63

AdvertiseMint

SEPTEMBER 26, 2023

Consistently analyze performance and progress: Track brand mentions/tags on social media, press, and other channels. These influential brands create and influence public perception in their respective fields. Curate content that educates and inspires your target audience on topics related to your brand.

Audience 52

Audience Education Media Communications 52

InMobi

JULY 11, 2019

This is where good analytics and tagging comes into play. As soon as your app is available to the public, be diligent about tracking everything (without harming user privacy, of course). Armed with this data, you can be sure to run a targeted in-app ad campaign to run specifically within mobile gaming environments.

Demand Side Platform 52

Demand Side Platform Education Banner Marketing 52

Brid.tv

JANUARY 19, 2023

The audience targeting system depends on the platform of choice and the data available. Based on this data, for example, demographics and user habits, specific ads are delivered to each household. These systems usually have multiple practical features like playlists, organizing videos by tags or categories, and many more.

Entertainment 52

Entertainment Advertising Audience Media 52

VideoWeek

OCTOBER 1, 2022

IAB Tech Lab is drafting a set of standards for data clean rooms, the first draft due by December. TikTok Faces UK Fine Over Children’s Data Breach. The watchdog’s investigation found that the social video platform may have breached UK data law and failed to protect children’s privacy. IAB Tech Lab to Draft Clean Room Standards.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

NOVEMBER 11, 2022

The company unveiled the new design in a blog post, noting the “maximal” use of the wider space, incorporating comments, related tags and a colour-sampled blurred background. The European Commission is drawing up charges against Meta over alleged misuse of customer data on Facebook Marketplace, according to anonymous sources.

Media 52

Media Retargeting Non-Profit Entertainment 52

Monetize More

DECEMBER 28, 2022

Tag management. Data Management Platforms (DMP). Data Aggregators. There are also smaller ad agencies in the Programmatic Advertising Ecosystem that target digital-only media and service small businesses. Marketing & Data Services : Wunderman, web.com , Reprise Media. Agency Trading Desks (ATD).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

SEPTEMBER 8, 2020

1) Add the Year to Your Title Tag. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year. Data from ClickFlow also supports this, showing that title tags that include the current year receive a 50-150% increased CTR. Want to grow your organic traffic by 20-100%?

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Martech

FEBRUARY 1, 2024

Machine learning algorithms analyze massive sets of first-party data and can surface actionable insights to enhance segmentation and personalization. From digital greeting cards to a massive takeover at the Las Vegas Sphere, Coca-Cola led the early adoption of generative AI for public marketing in 2023.

Media 138

Media Marketing Audience Machine Learning 138

Single Grain

JULY 21, 2021

Every Google Ads campaign you have ever run had the same targeting options that you, the marketer, defined. They began with Smart Campaigns , which took care of the targeting and optimization. Bidding — e.g., max CPA or target value/conversion. Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns.

Conversion 111

Conversion CPA GDPR SEO 111

Ad Rants

JULY 27, 2023

Therefore, you must create well-optimized content that resonates with your target audience to attract more traffic to your website. Firstly, you should understand what people are searching for when they use your target keyword, which is also known as search intent. To achieve this, you need to consider three main things.

SEO 179

SEO Audience Impressions Retail 179

Single Grain

MARCH 28, 2022

Track all 100 metrics, but with so many different signals, you won’t take action on the data. You can hire a developer to set up tracking in Google Analytics , but that doesn't provide the full customer journey (only first touch and last touch data). Include the main keyword in the title tag and meta description.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

OpenX

AUGUST 15, 2023

That’s a promise we make to our employees, publishers, brands, agencies, DSPs, data providers, the planet, and ultimately, consumers. Demand Addressability At its core, addressability means enabling a buyer to reach their target consumer with the right creative. Learn more about supply-side targeting here.

Media 52

Media Header Bidding Non-Profit Impressions 52

Single Grain

DECEMBER 19, 2023

Ahrefs’s Site Audit feature scans your website for 100+ SEO issues and provides recommendations to fix them: Top Features: Site Explorer – Get every essential data of any domain, including domain rating, total backlinks, total referring domains, organic keywords, total traffic and traffic value.

SEO 98

SEO Click Through Rate Conversion CPC 98

Smart-Hub

JANUARY 4, 2023

The data in this chart is anonymous to protect our customers’ privacy. VAST tags: for great media advertising. VAST is usually used as a tag for video ad customization and is commonly talked about in the context of video ads, too. However, such ads are always marked with a note that it is an advertising publication.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Target customers. Target customers. Target customers. CallRail’s platform (via Callrail). CallSource.

Marketing 96

Marketing Healthcare Real Estate Conversion 96

Single Grain

JUNE 25, 2021

Moving away from the targeted ads enabled by third-party cookies could replicate the drop in ad revenue and B2B MarTech companies’ share prices that followed Apple’s implementation of intelligent tracking prevention in Safari. 1) User Data Misuse. The market for complex data on individuals is huge and growing.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Single Grain

JANUARY 10, 2024

Platforms like Google Ads and Microsoft Ads (formerly Bing Ads) are popular for PPC campaigns, offering targeted advertising based on user queries, demographics, and other data. PPC is particularly effective for specific campaigns, like product launches or seasonal promotions, and provides valuable data on keywords and user behavior.

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

APRIL 8, 2020

Some people watching your video with the sound turned on won’t be able to follow along properly if English is not their first language, some people are deaf or hard of hearing, and others mute their devices when watching video in public places, like on the bus or metro. One easy way to do this is by adding subtitles.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Brid.tv

JUNE 21, 2023

Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. All the data needed to create this file is available in the OpenRTB protocol, allowing excellent targeting options. Apple App Store, Google Play Store).

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

Thanks to organizations like IAB , TAG , and the Digital Advertising Alliance , the industry has come a long way in protecting publishers and advertisers from shady suppliers. All the data needed to create this file is available in the OpenRTB protocol, allowing excellent targeting options. Apple App Store, Google Play Store).

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52