Frequence

JANUARY 6, 2022

As more people cut the cable cord, streaming video continues to gain viewers and ad dollars. Video advertising tactics such as Connected TV (CTV) , Over the Top (OTT), and Pre-Roll are growing fast. Despite this growth, local marketers face a significant obstacle to access these tactics – quality video production.

Media 52

Media Advertising Marketing 52

illumin

SEPTEMBER 29, 2023

Pre-roll or midroll ads – pre-recorded ads made by the brand or pre-recorded by the host and placed at the beginning or in the middle of the episode Blended display ads – ads that incorporate display elements as well as just audio. Why advertise on podcasts? Podcasts have an 85% engagement rate.

Advertising 52

Advertising Audience Entertainment Education 52

Martech Series

FEBRUARY 20, 2023

The Series A round enables Quell to upsize its launch game, Shardfall, and continue to expand its video game library. Quell has seen very strong pre-orders and expects to roll out the product globally later this year.

Entertainment 86

Entertainment Finance MarTech Marketing 86

Brid.tv

JUNE 30, 2023

With platforms such as TikTok and Instagram at the peak of their popularity, it’s no surprise that video consumption has skyrocketed in recent years. As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

With platforms such as TikTok and Instagram at the peak of their popularity, it’s no surprise that video consumption has skyrocketed in recent years. As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. Due to the higher engagement rate of videos, it has become a new format of choice for publishers and advertisers.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Digiday

MARCH 15, 2023

As publishers’ podcast executives ramp up their experimentation with accompanying video , podcast ad buyers are starting to have more conversations about what opportunities this format can provide to brands — and which investment teams handle the buys, according to four agency executives who spoke with Digiday. “I

Impressions 76

Impressions Agency Conversion Video Ads 76

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Outstream Ads Outstream ads appear within non-video environments.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

AdvertiseMint

OCTOBER 2, 2023

Do you know how to speed up video on TikTok? TikTok is known for its short, snappy videos. If you want to learn how to speed up video on TikTok, you are reading the right post. Follow these steps to speed up video on TikTok. It will direct you to the tab to film or choose a pre-recorded video. ” 10.

Audience 52

Audience Agency Advertising 52

Martech

MAY 23, 2023

Furthermore, image creation using generative AI will be included to help generate creative for these image and video-heavy campaigns. Instead of building assets pre-auction, with these new features Google AI will be able to generate assets based on the user intent of an individual query. Why we care.

Marketing 85

Marketing Conversion MarTech Advertising 85

Basis

FEBRUARY 7, 2023

These days, there’s no escaping digital video. In fact, research shows that US adults spend nearly over three hours per day watching digital video, and that number is only going to grow in the years ahead. What are some types of digital video ads? Let’s take a closer look at each: What are in-stream video ads?

Video Ads 75

Video Ads Banner Audience Food 75

Basis

DECEMBER 1, 2023

To make the most of the social media opportunity, B2B marketers should be deliberate about which creators or subject matter experts best align with their product(s) and/or services. Video allows marketing teams to capture audience attention with the power of sight, sound, and motion.

Marketing 52

Marketing Audience Education Video Ads 52

Digiday

FEBRUARY 28, 2023

To that end, Wall of Productions wants to be a calming influence — one that prides itself on being able to help marketers create the sort of entertaining content that’s usually seen on the feeds of some of the most popular creators. And since the pandemic, Wall of Productions’ business has gone from strength to strength.

Entertainment 68

Entertainment Audience Fashion Agency 68

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard. “A

Video Ads 54

Video Ads Demand Side Platform Impressions Brand Awareness 54

AdvertiseMint

AUGUST 23, 2023

The slow-motion effect on TikTok adds cinematic flair to videos and makes ordinary moments extraordinary. Whether you’re showcasing your dance moves, DIY projects, or adorable pet antics, you can give your video an edge with this effect. It can make dance videos more captivating and visually appealing. Tap “Save.”

Fashion 52

Fashion Agency Advertising Marketing 52

AdvertiseMint

NOVEMBER 15, 2023

With CTV, viewers can stream their favorite shows, movies, and other video content directly on their TV screens without the constraints of a broadcast schedule or a physical cable connection. Viewers can enjoy their preferred video content on-demand, breaking free from the confines of linear TV schedules and traditional cable subscriptions.

Video Ads 40

Video Ads Audience Advertising Banner 40

Martech Series

AUGUST 25, 2022

Key findings include: Video is key for attention. When analyzing attention by format, video-based formats were, surprisingly, top performers, capturing the combined impact of sight and motion. seconds, the average active attention for video formats was 2.73. Short is sweet – video length matters. No gender difference.

CPM 79

CPM Viewability Finance MarTech 79

Martech

FEBRUARY 6, 2024

Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives. I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said. “I’m

MarTech 111

MarTech Audience Advertising Media 111

VideoWeek

APRIL 12, 2023

Google pays the publisher to create daily panels, which appear on the Google News feed and its mobile-only product Google Discover. ” On that Google News Showcase wish list, Russell adds that video would enhance the product, currently limited to text and images. ” Follow VideoWeek on Twitter and LinkedIn.

Audience 98

Audience Conversion Advertising Marketing 98

Brid.tv

JULY 3, 2023

This can include social media posts, images, blogs, user-generated advertising, and video sharing. User-Generated Video Content With online videos having a global reach of over 90% percent in the second quarter of 2023, it’s not surprising that publishers and brands are using videos over other media.

SEO 52

SEO Rich Media Fashion Media 52

Digiday

OCTOBER 27, 2022

Insider’s video strategy shift to focus on longer form series seems to be paying off. Revenue coming from video ads on Insider’s site grew 71% year over year, according to the company, which did not provide exact figures for this story. Insider’s recent video advertisers include Chase Marriott, Indeed and Lenovo.

Video Ads 64

Video Ads Ad Inventory Audience Ad Targeting 64

Martech

AUGUST 31, 2023

He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. If you dig into that, you see they actually have higher average revenue per user for their AVODs (advertising-based video-on-demand). But, could martech solve it?

MarTech 99

MarTech Agency Banner Brand Awareness 99

Digiday

JANUARY 8, 2023

The publisher will co-sell pre-, mid- and post-roll ads, branded content and product placements alongside Twitch’s sales team with deals being priced as high as several million dollars, according to Cory Haik, COO of Vice Media Group from CES in Las Vegas. It’s more of a direct play.”.

Media 69

Media Audience Affiliates Education 69

Basis

JULY 28, 2022

Networks and platforms are embracing this digital evolution, with premium platforms like Disney+ and Netflix making plans to join other streaming giants like Hulu and Roku in offering in-video advertising opportunities. The world of digital video streaming sure has evolved (and that’s putting it lightly!) Read on to find out!

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App? Instream Video Ads. Table of Contents.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Digiday

JANUARY 9, 2023

But Geoff Schiller, VMG’s global evp of commercial and sales strategy, is optimistic that events, intellectual property and digital video will be the sellable assets that carry the company forward in 2023. Long winded way of saying, display, pre-roll [and] programmatic: thumbs up.

Media 69

Media Marketing Conversion Advertising 69

Martech

NOVEMBER 7, 2023

Most of the ads on the internet are either banners which are simple images or they are some kind of video or audio files. The most engaging ads, which are considered to be video ads, are the worst offenders in terms of the CO2 impact because of their size. And these are the things that they can measure. Q: Is there anything else?

Banner 102

Banner Video Ads Viewability Brand Awareness 102

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

AUGUST 30, 2022

Banner ads are probably one of the most popular ad unit types in video games. 3- Video Pre-Roll. Video pre-roll ads are the best monetization strategy for game developers. Pre-roll ads show up before a game loads, and they’re common with free-to-play games because they’re so lucrative.

Banner 52

Banner Affiliates Pop-Up Audience 52

illumin

JULY 6, 2018

As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. . A large quantity of research points to a preference for video when it comes to content consumption. Why Video? . of all US video ad spending by 2019.

Video Ads 40

Video Ads Audience Advertising Marketing 40

Smart-Hub

OCTOBER 20, 2023

Talking about the CTV advertising meaning, CTV (Connected TV) refers to any type of device that can connect to the internet and support digital video streaming. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content. What Is AVOD?

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. Putting a video ad on your website is not exactly rocket science, but it does require a certain level of expertise in the industry.

Video Ads 70

Video Ads Ad network Ad Server Ad Inventory 70

VideoWeek

JULY 8, 2022

In this week’s Week in Review: YouTube says its TikTok competitor is getting 30 billion daily views, HBO Max halts production of European originals, and Equativ makes a strategic investment in Nowtilus. One year after its global launch, YouTube says short-form video feed ‘Shorts’ has reached 30 billion views per day, with 1.5

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Product listing ads (PLAs) include an image and pricing info and aim to promote some specific product. Importance. They are marked as ads to avoid any confusion. Overview.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 76

Brand Awareness Conversion Communications Media 76

Brid.tv

JANUARY 9, 2023

The online video industry is booming. Whether it’s entertainment, education, or business, online videos are reshaping the way we spend our time. And much of this boom is the result of the convenience of VOD, i.e., video on demand. Today, we’re diving deep into the world of on-demand video content.

Audience 52

Audience Education Video Ads Ad Server 52