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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

By mastering the three Rs of marketing automation β€” relevance, response and ROI β€” you can give them exactly what they’re looking for. to immediate email follow-ups after a user shows interest, automation ensures your brand is always β€œon” even when you’re off the clock. Rake in the ROI Google Analytics. Quick replies?

ROI 122
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Programmatic advertising trends to watch in 2024

illumin

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

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5 Digital Marketing Tactics Your Business Can Utilize To Improve Its Presence and Brand

Ad Rants

Digital marketing keeps evolving and it can sometimes feel hard to keep up. You'll get the most impact and be able to nudge the needle up in terms of your branding recognition. Despite the fact that there are already tons of podcasts out there, more pop up all the time. Open up a new social media door.

SEO 202
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Green Web3 Company OneOf Closes Over $8M in Strategic Round With Participation From Amex Ventures

Martech Series

Launches Its First Set of NFTs for American Express at Color Oasis Pop up Experience. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI.

Pop-Up 82
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3 ways to maximize the power of reception marketing

Martech

But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. Rather than bombarding buyers with pop-ups, cold calls or spam emails, you can provide information that individual consumers want to engage with.

Marketing 107
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6 Questions About Made-For-Advertising Websites

Basis

If you’ve ever clicked on a link like this, you’ve likely found yourself transported to a digital space that looks more like a carnival midway ride than a normal website: ads flashing, inventory refreshing, and call-to-action buttons leading you to other websites with even more pop-up ads.

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11 Tips That Will Increase Your App Retargeting ROI

InMobi

Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying? Use In-App Landing pages In-app landing pages are crucial to your campaign ROI. Don’t Guess, Test!