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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? Track when they click your site, sign up, and purchase. Email Marketing Email marketing means sending messages and offers to people who signed up to receive your newsletters. The aligned messaging drives higher ROI on marketing budgets.

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11 Tips That Will Increase Your App Retargeting ROI

InMobi

Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying? Know the Ad Creatives Best Practices Well designed ads get high conversion rates. Don’t Guess, Test!

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What Is An Advertiser?

AdvertiseMint

Better Conversion Rates : Tailored to user preferences, in-app ads often result in more effective advertising campaigns and higher conversion rates. Excessive in-app ads, especially interstitial ads that pop up abruptly, can hinder the mobile user’s experience, causing potential app uninstalls.

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How to Use Fresh, Creative Branding to Attract and Keep Attention  

Spoton Digital Media

Revisit your value propositions and market positioning, and come up with new ways to present your offerings to customers. Produce social media content with new hooks and taglines, modern imagery, and fresh references to news or pop culture. What is the problem you solve for customers? Contact us today to learn more.

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. And so many choices out there.

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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

An advertiser sets up targeting via a DSP platform. The ROI of such ads, most often, is incredibly low. For example, you may want to set up ad formats and traffic types for each so advertisers with banner ads and desktop traffic can easily reach publishers who meet these requirements. In programmatic, it works like this.