Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Conversion Tracking: Implementing conversion tracking mechanisms helps measure the effectiveness of international PPC campaigns. This guide is for you.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JULY 21, 2021

All SEO practitioners tremble every time Google modifies its ranking algorithm. Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google also recommends spending up to 2X your average daily budget to gather enough data to make tROAS bidding work. Trend #8: Image Extensions.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

APRIL 4, 2022

Marketing analytics is significantly becoming a vital element of the total marketing expenditure, growing its market share at an impressive rate: By 2031, the market valuation of digital analytics is expected to reach up to $27.2 Therefore, data analytics allows marketers to design effective marketing funnels with the highest ROI.

Agency 52

Agency Conversion Rate SEO ROI 52

Single Grain

JULY 14, 2020

For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform. Changing the registration process for purchasing your SaaS product can have a positive impact on your conversion rate.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

AUGUST 1, 2023

This is more effective than other ads, such as pop-ups , that are only meant to distract the user. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. This form of advertising has many benefits, such as improving brand trust and increasing conversion rates.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

SEPTEMBER 22, 2022

If the majority of your leads are cold or lukewarm, you’ll work a long time for very little return on investment (ROI). This, in turn, increases the number of your high-value customers and conversion rate, and reduces the time spent on cold leads. Opt-in pop-ups. Mobile-friendly forms and pop-ups.

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Single Grain

SEPTEMBER 20, 2019

If you have a SaaS platform , getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. 17 Best Free (or Freemium) SEO Tools to Improve Your Ranking. Those in-app purchases really add up. Price, Product, Promotion, Place). That’s a lot.

Banner 63

Banner Conversion Rate Pop-Up ROI 63

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

JULY 28, 2020

Almost 60% of marketers say that email marketing is their biggest source of ROI. Now, it bears mentioning that the free version of MailerLite only allows for lists of up to 1,000 subscribers and doesn’t provide access to some of its more advanced features like automation and A/B testing. 12 e-blasts for a list with 1,000 subscribers).

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

JUNE 20, 2019

Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. Other features that aren’t a necessity but are awesome to have include countdown timers that indicate when the offer expires and the ability to create website pop-ups. How to Pick a Landing Page Builder.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. These are product-based ads that show up in search results and display product images, prices and merchant names.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Click To Tweet.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

JUNE 23, 2020

70% of survey respondents said that SEO is better than PPC for generating sales. 6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. * Getting more traffic to your site through social shares or SEO. Improving the overall SEO of your site with a UX review , optimized content, improved CTAs, backlinks, etc.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

JUNE 16, 2023

Pop-up Ads As the name suggests, these ads pop up on a screen and include a call-to-action. The CTA varies, depending on the online advertising goal; they can either compel users to sign up for a service or newsletter, learn about a product or brand, or purchase products.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . Get A Free Consultation. 2) Artificial Intelligence.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 26, 2023

Remember the last time an ad for that pair of sneakers you’d been eyeing popped up in your Facebook feed? Here’s how you can maximize your return on investment (ROI): Implement pay-per-click advertising: With PPC , you only pay when a user clicks on your ad, making it a cost-effective solution for many businesses.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. Check out this guide to learn more about YouTube SEO.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

MARCH 6, 2023

You can then take specific actions to further increase your ROI. Monitoring your web traffic helps you understand potential customers’ pathways to conversions. Optimize marketing budget: By monitoring your traffic, you can quickly identify whether you are getting an optimal return on investment.

SEO 105

SEO Conversion Audience Conversion Rate 105

Single Grain

NOVEMBER 1, 2019

Adobe’s SEO Game by the Numbers. Now, let’s take a look at their top pages to see what they're doing from an SEO perspective. As you can see below, a lot of the things they rank for are brand-related: That's another important thing when it comes to SEO — if you can build more brand queries, you're going to be more powerful.

Marketing 15

Marketing SEO Pop-Up Conversion 15

Single Grain

OCTOBER 1, 2020

At Single Grain, we’re all about ROI, and we want to help you make sure that you’re getting the biggest return on your blogging efforts possible. You don’t need five paragraphs of build-up. Learn More: Overlooked SEO: Optimizing Images and Video for Search. That’s where the blog post audit comes in. The Conclusion and CTA.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty. Get A Free Consultation.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore. Herein lies the opportunity.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126