What is vCPM? Time for Publishers to Care About Ad Viewability
Automatad Inc.
MARCH 20, 2024
Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Hence, the first reason why you should care about vCPM is that advertisers prioritize websites with high viewability rates. Therefore, a high fill rate is ensured by ads from potential demand partners.
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