AdExchanger

FEBRUARY 26, 2024

Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. PubMatic Grows Banner Budgets By 9% appeared first on AdExchanger. Well, it looks like advertisers are turning the spigot back on. And PubMatic’s investments are paying off.

Banner 124

Banner Advertising Marketing Media 124

The Ad Tech Blog

JULY 17, 2022

For MVP-stage startups, it might look like this: Estimate and Budget MVP Requirements Architecture design Project plan Development QA Release. I’ve seen startups not planning and spending millions on refactors. The programmer either loses her mind or codes whatever she feels like. Pick one , try it out, and adjust.

Shipping 259

Shipping Ad Tech 259

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Join MNTN as they walk through how B2B marketers can utilize the rapidly evolving AI technology.

Marketing 127

Marketing MarTech Audience Advertising 127

Martech Series

SEPTEMBER 13, 2022

Often times, smaller business marketing teams may compare their marketing and martech budgets to enterprise teams, citing their counterpart’s larger budgets being a fuel to a more successful marketing ROI. But the truth it, the size of your budget (whether small or big) doesn’t have to define your marketing output.

MarTech 93

MarTech Marketing ROI Advertising 93

Martech

APRIL 19, 2024

Budget friendliness: Local advertising is often more accessible for small businesses. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. This precision targeting ensures that your message resonates with the right target audience.

Advertising 117

Advertising Marketing Geo targeting Retail 117

Digiday

APRIL 22, 2024

This report provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. This is the first installment of a two-part series on the top ad-supported streaming services.

Ad Inventory 72

Ad Inventory Marketing Ad Targeting Agency 72

Martech

MARCH 20, 2023

Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. Marketing in the middle. Get MarTech!

Marketing 98

Marketing Finance MarTech 98

The Ad Tech Blog

JANUARY 18, 2023

This is a daily time budget problem. Once your sprint plan is ready, the next level is to plan to get one thing done, per developer, per day. The developer who asks herself how to avoid working all day probably feels that one day is not enough to get everything done. Assuming you sleep 8 hours per day, you have 16 awake hours.

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VideoWeek

NOVEMBER 7, 2023

Most major brands are planning to increase their global media budgets next year, according to the World Federation of Advertisers (WFA) and Ebiquity, with digital video and connected TV (CTV) expected to be the main recipients of budget increases in 2024. However, 26 percent said they had no such plans in the near/medium term.

Media 65

Media Advertising Marketing 65

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. Forty percent of current game advertisers plan to increase spending in 2024. A third of current gaming advertisers have carved their spend out of their general media budget. Over half have budgets committed to specific games or devices. billion by 2027.

Marketing 110

Marketing Audience MarTech Entertainment 110

Martech Series

DECEMBER 16, 2022

Based on responses from 8000 marketers worldwide, the report reveals businesses will increase their marketing budgets next year with a shift toward digital marketing channels. Highlights of the 2023 Marketing Spend Report include: 83% of companies are increasing their content production budget.

Marketing 89

Marketing SEO MarTech Media 89

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. On the plus side, 40% said they have “a clear plan and are executing it well.” Only 1% reported other challenges, while 7% are not integrating AI at all.

MarTech 99

MarTech Shipping eCommerce Education 99

Martech Series

AUGUST 9, 2022

Aprimo’s robust MRM suite gives customers a full gamut of financial planning and budgeting, project and resource management, and content planning and production capabilities. The intersection and interactivity of our product suite sets the bar for what organizations should expect from agile content operations software.”.

Marketing 81

Marketing ROI MarTech 81

MNTN

MARCH 7, 2024

In fact, 95% of advertisers say they plan to maintain or increase their share of spend on programmatic CTV this year. Many of those respondents (34%) are also planning to let their CTV buys take the lead in their upfronts strategies. This increase in viewership is leading many advertisers to bet big on this growing channel.

Advertising 98

Advertising Finance Audience Marketing 98

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. This share of the budget is expected to grow. Two-thirds (66%) of marketing decision-makers say they plan to increase their technology spend, according to Forrester’s Marketing Survey, 2023. over the coming years.

MarTech 112

MarTech Marketing 112

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

Marketing 130

Marketing MarTech Finance ROI 130

Mediavine

FEBRUARY 8, 2024

You’re more than likely spending more on groceries, doing a little extra online shopping and maybe even making some travel plans. Their budgets increase with the goal of getting in front of the right consumers at exactly the right time. Plan accordingly. Also, there is the unpredictability of third-party cookie deprecation.

Cookies 84

Cookies Fill rate CPM Advertising 84

Marketing Dive

APRIL 18, 2023

Nearly all surveyed marketers have adjusted their budgets to meet the current economic environment, but only 21% follow disruption contingency plans.

Marketing 98

Marketing 98

VideoWeek

DECEMBER 6, 2023

The annual survey of more than 1,400 marketing professionals found that budgets will continue their migration to digital channels next year. But Meta-owned Facebook has slid down the marketing agenda, with just 3 percent of respondents planning to increase their spending on the social media platform in 2024.

Marketing 106

Marketing Brand Lift Advertising Media 106

Martech

APRIL 12, 2023

Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. Brands can fit a campaign into a budget of any size. Forty percent of marketers in the study said higher-quality inventory was a reason to increase their budget for the channel. Why we care. Measurement.

Brand Lift 110

Brand Lift Marketing Retail MarTech 110

Digiday

APRIL 2, 2024

Retail media has long since been a key element of Scott’s media mix, according to Morgan Millard, director of omnichannel strategy and planning for Scotts Miracle-Gro. I would say it represents around 40% of our total enterprise media budget.

Retail 80

Retail Cookies Media Marketing 80

MNTN

JULY 14, 2023

We all know that consumers have been flocking to streaming over the last few years—but how many advertisers actually have plans to follow them there? The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%.

Marketing 98

Marketing Brand Awareness ROI Audience 98

AdvertiseMint

DECEMBER 30, 2023

Would you like to set up and maximize your Facebook ad budgeting? According to the best Facebook ad agency , one crucial aspect of successfully running ads on Meta is managing Facebook ad budgeting effectively. Types of Facebook Ad Budgeting Understanding the different types of Facebook ad budgets can propel your brand to new heights.

Audience 52

Audience Agency Conversion Advertising 52

Martech

MARCH 14, 2024

Eighty percent are planning to train their staff on privacy-related issues, while many expect to create dedicated teams or employ external experts to work on these issues. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Cookies 123

Cookies ROI Conversion MarTech 123

Digiday

APRIL 3, 2024

More purchases are planned or in progress, said Eric Bertrand, CEO of Mod Op. Mod Op did not share terms of these deals or its budget. In the past 12 months, Mod Op has closed five acquisitions — with another creative agency purchase in progress and another full-service agency in discussions.

Agency 77

Agency Machine Learning Media Marketing 77

Digiday

NOVEMBER 8, 2023

Matt Bartels, principal and media practice lead, Alexander Group While companies worldwide are in the trenches of planning for 2024, they’re also facing myriad pressures — and sales compensation is no exception. Staying ahead of the competition means understanding the latest trends impacting sales-team retention.

Media 81

Media Marketing 81

Spoton Digital Media

OCTOBER 20, 2023

Approaching a slowing economy by cutting your marketing teams, organic communication efforts, volume of content, event and community participation, and advertising budgets may seem like a quick way to save, but it can have lasting and costly repercussions for your brand, revenue, and reputation. In the 2008 recession, ad spending in the U.S.

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Seth Godin

OCTOBER 26, 2023

Netflix demonstrates this small-budget magic on a good day. This is where the rents for the big restaurant are high, the budget for the film is in the tens (or hundreds) of millions and the record label has decided to really push on a particular artist. This is the moment when more creativity is the only appropriate economic plan.

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102

Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Conversely, 24% say that don’t plan to make any changes. Most of those who haven’t don’t plan to.

Marketing 112

Marketing A/B Testing MarTech Conversion 112

Martech

MARCH 26, 2024

The challenge for modern businesses is to fully recognize and leverage this potential by integrating martech teams into strategic planning discussions from the onset, unlocking opportunities for innovation, growth and competitive advantage. Here are ways it can help other business functions.

MarTech 107

MarTech Conversion Rate Finance Conversion 107

Martech Series

FEBRUARY 15, 2023

Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.

Search Advertising 89

Search Advertising ROI Cookies MarTech 89

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? They are well-equipped to challenge the status quo and offer innovative solutions to the planning process.

ROI 113

ROI Communications Marketing MarTech 113

AdExchanger

AUGUST 10, 2022

a month, the same price as Hulu’s Basic plan, and the current price of Disney+ with no ads. The post Ad-Supported Disney+ Coming Out In Time for Q4 Budgets appeared first on AdExchanger. Disney+ AVOD will be available for $7.99 Meaning, Disney will hike the price $3 a month for viewers who want to continue avoiding ads.

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Digiday

AUGUST 21, 2023

But in order to accurately plan in an otherwise murky ad market, factoring contingency plans into their 2024 budgets will be a critical step, according to the agency’s president Natalie Nymark. Continue reading this article on digiday.com.

Agency 68

Agency Media Marketing 68

Digiday

AUGUST 30, 2023

However, according to Forbes , 74% of brands have already allocated budget toward RMNs. Wakefield Research also found that 64% of CPG brands with ad budgets of $100 million or more are planning to increase their RMN spend.

Retail 78

Retail Ad Targeting Media Advertising 78

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media planning focuses on the strategic aspect of the campaign.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Digiday

JANUARY 8, 2024

In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year.

Marketing 84

Marketing Conversion Agency Media 84