Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Machine Learning 111

Machine Learning Media Advertising Retail 111

Ad Rants

JULY 25, 2022

Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. Some of the most popular data sources include web analytics, social media data, customer data, and purchase data.

Machine Learning 239

Machine Learning Mobile Search Conversion Rate Conversion 239

Digiday

AUGUST 31, 2023

It’s early days for TikTok’s new search offering — a search ads toggle available via TikTok’s ads manager that was in beta until last week when it became available for all advertisers — but the ease of use as well as the discoverability focus both appeal to agency execs for their brand clients. Continue reading this article on digiday.com.

Agency 89

Agency Marketing Media Advertising 89

Martech Series

DECEMBER 16, 2022

Leading channel marketing solution provider and award-winning integrated full-service agency enter into strategic alliance to expand existing collaboration and deliver new unified solutions that fuel client growth and efficiency.

Advertising 96

Advertising Marketing SEO MarTech 96

Digiday

JULY 12, 2022

Social media is part of nearly every agency’s strategy when it comes to driving sales and brand awareness for their clients. It turns out that agencies are investing quite a bit in paid advertisements on social media for their clients, versus posting organic social content, according to Digiday+ Research.

Agency 66

Agency Brand Awareness Media Marketing 66

Martech Series

AUGUST 9, 2022

Recently, KAWO, a China-specific social media management platform, released the “2022 Ultimate China Social Media Marketing Cheatsheet,” providing an overview of the country’s mainstream social media platforms. Understanding the Chinese social media landscape.

Media 87

Media Marketing Conversion Rate eCommerce 87

Martech

APRIL 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. Not only does it deliver performance results in its own right, but it also boosts the results of other paid channels, creating a halo effect. If you are already running social videos, this can be the perfect place to start.

Conversion Rate 107

Conversion Rate Brand Awareness SEO Conversion 107

VideoWeek

MARCH 2, 2023

Brands and advertisers have made their disapproval clear, nearly halving the social media firm’s ad revenues as more than 500 of the company’s top advertisers flocked away from the platform. UK-based independent agency Total Media is among the buying houses bypassing Twitter, citing brand safety as its primary reason.

Media 106

Media Ad Space Agency Ad Tech 106

Digiday

OCTOBER 6, 2022

Online literature platform Wattpad is holding onto its ad dollars, leveraging organic growth on social media and prioritizing its owned channels to build up community engagement by way of exclusive interviews and comedic TikTok videos. That’s not to say the brand doesn’t spend on digital media at all.

Retargeting 68

Retargeting Conversion Media Marketing 68

MNTN

NOVEMBER 27, 2023

Because of this drastic shift, agencies around the globe are looking for ways to stand out and drive higher value for their clients. With the performance capabilities of Connected TV , agencies can drive clear results and fight back against these changes.

Agency 52

Agency Impressions Conversion Marketing 52

Digiday

AUGUST 16, 2023

This week, Exverus Media and meat company John Soules Foods launched their first artificial intelligence chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this? Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 66

Media Agency Food Retail 66

Digiday

JUNE 29, 2022

Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures — some of which have already banned abortions.

Advertising 68

Advertising Agency Conversion Media 68

Digiday

JULY 7, 2022

While paid social media advertising has been the crown jewel in many marketing budgets, jewelry company Ring Concierge is bullish on an organic strategy. I don’t think there’s going to be much of a choice but to lean in on the organic aspects of the social media platforms.”.

Media 69

Media Retargeting Retail Brand Awareness 69

Digiday

JANUARY 25, 2023

The newspaper ads were meant to not only get readers’ attention in print but also cultivate chatter on social media about the brand. It’s not clear how much GE paid for its takeover. Equinox, Take 5 Oil, and General Electric — and its agency Giant Spoon — declined to answer follow-up questions from Digiday.

Advertising 86

Advertising CPM Agency Media 86

Martech Series

JANUARY 27, 2023

Optimize Search Engine Campaigns at Scale Gale Force Digital Technologies has announced the introduction of its newest software for paid search marketing, ClickForce. The application allows agencies and businesses to execute and optimize pay-per-click campaigns at scale while optimizing to the conversion events that drive growth.

Marketing 52

Marketing Conversion SEO Agency 52

Martech

APRIL 28, 2023

Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It can also be costly when outsourcing this work to an agency. They also write short-form content for social media, headlines and other ad copy. Generative AI is also making social media analysis more efficient.

Marketing 131

Marketing SEO Machine Learning Audience 131

Digiday

FEBRUARY 23, 2023

Doing so has not only helped Williams grow her own audience and figure out what works to go viral but, this past July, led to a new job at creative agency OKRP. ” Williams’ presence on TikTok and her innate ability to understand the platform appealed to the agency, according to Betsy Ross, OKRP’s head of client business.

Agency 88

Agency Banner Media Advertising 88

All About Advertising Law

NOVEMBER 21, 2023

As social media companies integrate shopping features into their base platforms, an industry shift often called “social commerce,” influencer marketing becomes an increasingly important method for driving sales. The guides should also specifically indicate that social media disclosures need to be unavoidable.

Media 59

Media Advertising Marketing Agency 59

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. That’s where a paid social media agency comes into play. TABLE OF CONTENTS: What Exactly Do Paid Social Media Agencies Do?

Agency 52

Agency Media Social Advertising Audience 52

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

Martech

NOVEMBER 7, 2022

Worldwide it’s the 10th most popular social media site, with 217 million active users per month. it’s the 5th most popular social media site, with 41.8% While its number of users is far, far behind Facebook’s, so is every other social media platform. A very high price is paid. In the U.S.

Marketing 110

Marketing Finance Media MarTech 110

Digiday

APRIL 26, 2023

It’s unclear how much of Jack in the Box’s media spend is going toward cannabis-friendly marketing as the company declined to offer specific figures. Those dollars were spread across social media platforms and with influencers partners to boost reach and awareness, Ostrom added. Ad restrictions on Google and Twitter have laxed.

Food 69

Food Marketing Media Agency 69

More About Advertising

JANUARY 8, 2021

Trouble Maker, the new London agency that started life with the global Peroni account, has won Sports Direct’s social and paid social media business. The agency’s remit includes social media and content strategy for Sports Direct UK, management of the brand’s social channels across.

Media 64

Media Retail Agency Advertising 64

More About Advertising

AUGUST 10, 2022

Georgina Bojarski is director of paid social at digital agency Buddy Media Group. The post Buddy Media’s Georgina Bojarski picks her Desert Island Ads first appeared on More About Advertising. But for me, it’s all about the story telling. I want something that is going to keep me hooked, make.

Agency 59

Agency Audience Media Advertising 59

Digiday

NOVEMBER 1, 2022

With an audience as native to social media as mobile gamers, who needs to pay for ads? ” The result of a collaboration between Riot and creative agency We Are Social, the campaign began in September and will run until roughly Nov. 17, when the next patch of the game is released. .”

Media 75

Media Shipping Conversion Audience 75

Digiday

JUNE 15, 2022

Efforts kicked off in May with paid investments in national linear television, streaming channels, digital and social video. At present, upwards of 40% of LTK’s marketing budget is dedicated to video while the remainder of the company’s ad dollars are spent on digital and social media efforts. according to Tobin.

Brand Awareness 69

Brand Awareness Entertainment Media Audience 69

Digiday

APRIL 10, 2023

Earlier this year, Digiday’s marketing team covered how the social media landscape has fragmented in recent years and how that’s changed the game for marketers. Of course, that speed of change does have an impact on how marketers feel about social platforms. But [they] still believe it’s the place to do so.”

Marketing 69

Marketing Agency Media Brand Awareness 69

Ad Monsters

APRIL 20, 2023

Increased social acceptance and awareness, and diversification of consumption products hitting medical and adult-use markets have all contributed to the rapid industry growth. linear TV, broadcast radio) are not yet warmly welcoming cannabis brands, digital channels have been heavily pushed, especially from a paid media perspective.

Advertising 98

Advertising Retail Cookies Ad Tech 98

Martech

AUGUST 4, 2022

However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report. Exactly half of B2B marketers said social media was the top revenue driver. Nearly two-thirds expect a moderate increase. Top five objectives. Revenue drivers. Why we care.

Marketing 122

Marketing Conversion Rate Brand Awareness Display Advertising 122

Digiday

OCTOBER 26, 2022

This week’s media briefing looks at how publishers are changing up their approach to paid acquisition on Facebook for paid subscribers and newsletter sign ups. Then, using the regular paywall strategy or registration wall, those ads – hopefully – end up driving conversions to paid subscriptions or sign ups for newsletters.

Media 67

Media Conversion CPA Conversion Rate 67

Digiday

DECEMBER 8, 2022

Influencer marketing is maturing as a business for many marketers and media agencies as they find ways to leverage creator content and gain new audiences. Experts say there was perhaps more pushback early on about whether social media influencers were a reliable investment.

Agency 75

Agency Marketing Fashion Media 75

VideoWeek

APRIL 14, 2023

According to Bloomberg , the four investors are among the world’s wealthiest people, including media mogul James Murdoch. Meanwhile, the company has started labelling public broadcaster accounts as “state-affiliated” or “government-funded”, prompting media organisation NPR to abandon the platform. percent. “Our

Media 98

Media Agency Ad Tech Manufacturing 98

Basis

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. The post Innovations in Search and Social [September 2023] appeared first on Basis Technologies.

Conversion 70

Conversion Retail Media Education 70

Digiday

OCTOBER 25, 2022

. “A lot of people go to TikTok because it’s the other paid social thing,” said Duane Brown, founder and head of strategy at Take Some Risk, a performance marketing agency. But it’s slightly different from what a traditional paid platform looks like,” Constantine said.

Marketing 70

Marketing Agency Brand Awareness Media 70

Digiday

APRIL 16, 2023

Popular but under-the-radar social platform Reddit (that is, compared to the Instagrams and TikToks of the world) is making yet another push to woo advertisers — smartly by going through their media agencies. Among its clients are e.l.f. cosmetics, Unilever Health & Wellbeing Collective and Pacsun.

Agency 57

Agency Media Advertising Education 57

Digiday

NOVEMBER 22, 2022

Social media managers need a new game plan. Twitter – once a stable and trusty workhorse for social media strategists everywhere – now resembles the most wildly unpredictable social platform in the marketing arsenal. As such, Finn paused all organic and paid content on the platform two weeks ago.

Media 76

Media Agency Conversion Communications 76

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. Dasho said Natalist is “investing proportionally more than other channels in our TV and digital video efforts,” but declined to offer further details around the company’s media spend.

Video Ads 64

Video Ads Brand Awareness Audience Entertainment 64