AdExchanger

JUNE 21, 2023

The post How Dormant Newsletter Subscribers Can Become An Unexpected Revenue Boost appeared first on AdExchanger. The dormant subscribers Daily Voice has reactivated so far this year are more engaged and attract higher CPMs for their impressions than its wider subscriber base.

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AdExchanger

DECEMBER 28, 2023

This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.

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Adweek

JANUARY 17, 2023

1, as people across the world drew up their lists of 2023 resolutions, The New York Times published a content series called the 7-Day Happiness Challenge, aimed to support and capitalize on the commitments. Launched by The Times' Well desk, which has seen upticks in audience and advertiser demand, the Challenge offered seven.

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Audience Advertising 266

Digiday

JANUARY 16, 2024

TheSkimm plans to reach its goal of 1 million subscribers to its wellness newsletter, Skimm Well, by the end of 2024. The newsletter currently has 100,000 subscribers after launching six months ago. The company declined to share how many total newsletter subscribers TheSkimm has (though it had over 7 million subscribers in 2022 ).

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Audience Media Marketing 86

AdExchanger

OCTOBER 20, 2022

Continue reading » The post Let’s Just Watch Something Already; Have We Reached Peak Newsletter? Going Nowhere FAST Streaming TV services want people to pick a show already. Too often, viewers peruse a. appeared first on AdExchanger.

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AdExchanger

FEBRUARY 16, 2023

Welcome to the inaugural dispatch of AdExchanger’s Commerce Newsletter. The post The First Edition Of AdExchanger’s Commerce Newsletter, And We Go For Max Effect appeared first on AdExchanger. This is James Hercher, AdExchanger’s senior editor and commerce industry beat reporter.

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AdExchanger

AUGUST 4, 2022

Continue reading » The post Game Apps Get Tougher For Ad Tech; Is The Newsletter Apocalypse Nigh? appeared first on AdExchanger.

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Digiday

SEPTEMBER 28, 2022

As companies like The New York Times and The Washington Post experiment with personalizing their homepages to get readers to consume more articles, publishers are also tweaking newsletters to serve readers’ specific interests and behaviors — but to varying degrees of success. Email personalization can drive readers to websites.

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Click Through Rate Machine Learning Food Conversion 72

Ad Monsters

DECEMBER 19, 2022

Email newsletters are one surefire way to achieve both those things, plus they offer pubs a sweet opportunity to earn alternative revenue. . Advertiser Perceptions found that from August 2021 to August 2022, the number of marketers who advertised with newsletters rose from 37% to 65%. Thinking Outside the Box . billion this year.

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Retail Entertainment eCommerce Audience 97

Digiday

MARCH 23, 2023

At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, publishers that center around producing newsletters say they are growing their subscribers to those emails and the ad revenue they are attracting with them. This growth could be due to a variety of factors.

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Advertising ROI Media Brand Awareness 74

Digiday

MARCH 27, 2023

Newsletter publishers have shown resilience during the advertising slowdown, maintaining ad revenue and email subscriber growth. Puck will have 26 full-time employees when Lauren Sherman starts at the company this week to author a new fashion-focused newsletter called “Line Sheet.”

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Fashion Media Marketing Advertising 63

Digiday

JULY 27, 2023

However, those fears — at least according to three publishers that have built their businesses around newsletters — have since abated. Unlike the murkiness that marketers face , the impact to newsletter publishers’ email analytics hopefully won’t be that impactful after all, they said. Continue reading this article on digiday.com.

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Media Marketing 68

Exchange Wire

JULY 20, 2022

From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. The post Sign up to The Stack: ExchangeWire’s all-new weekly newsletter appeared first on ExchangeWire.com.

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Digiday

OCTOBER 10, 2022

A year after The Washington Post debuted a short newsletter (also available in audio form) called “The 7,” the publication is expanding the franchise with a podcast format this fall and a more specific, local version for people in the Washington, D.C, It has almost 900,000 newsletter subscribers, O’Lear said.

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Viewability Ad Inventory Audience Cookies 71

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Pressure on newsletter publishers. Pressure on newsletter publishers. The iOS 15 problem.

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Media Brand Lift Click Through Rate Brand Awareness 68

Digiday

JUNE 2, 2022

Vox Media is working on identifying the titles, newsletters and franchises that are primed for the addition of shopping content, either by adding that content to existing newsletters or creating separate e-commerce newsletters. What newsletters do they have going? This conversation has been edited and condensed.

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Audience Media Retail Conversion 62

Adweek

NOVEMBER 2, 2022

The publisher, which consists of 10 personality-driven newsletters, aims to tell the inside story behind the news in Washington, D.C., Since launching last August, the news and entertainment publisher Puck has built a nascent advertising operation whose revenues have already surpassed those generated by its fast-growing subscription business.

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Entertainment Advertising 349

Adweek

MARCH 21, 2024

The network will reach over 190 million people monthly--including web traffic, social audience and newsletter subscribers--with the majority of.

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Audience Media 285

Adweek

MAY 22, 2023

Since retooling its newsletter strategy in 2019, the Vox Media title New York Magazine has seen its email readership--as Succession's Kendall Roy might say--go supersonic.

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Media 201

Adweek

MAY 25, 2023

The nationwide network of free, local newsletters from Axios, called Axios Local, has slowed its rapid expansion, citing the need to grow its existing readership and monetization capabilities before launching into new markets, according to a person familiar with the matter.

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Marketing Media 260

Digiday

AUGUST 15, 2023

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media and social media — to identify key trends and best practices in our CMO Strategies series.

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Retail Advertising Media Marketing 65

Adweek

DECEMBER 12, 2023

The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek.

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Healthcare Finance Media 298

AdExchanger

APRIL 24, 2024

Hey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook of Ibotta, the Walmart-backed shopping app that IPO’d last week.

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Retail Media Marketing 88

AdExchanger

APRIL 18, 2024

Hey Readers, Welcome to the AdExchanger Commerce Newsletter. This week, we pull no punches in discussing a major change to how and where US consumers shop online. For Americans, the “Made in China” tag on most items they own is as familiar as baseball or apple pie.

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Ad Monsters

SEPTEMBER 14, 2022

Email newsletters and alerts present an opportunity to build and leverage a publisher’s owned and operated media, first-party data, and addressable logged-in audiences to provide greater value to advertisers by connecting them with the audiences they want to reach. Email Newsletters May Be a Publisher’s Solution.

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AdExchanger

FEBRUARY 1, 2024

I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. Hi readers! And why not start with a bang. This week, we’ll consider the possibility that, perhaps, the first-party data revolution is a dud.

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AdExchanger

FEBRUARY 21, 2024

Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce Media Newsletter. In case you’ve been on a cross-world flight, under a rock or just awoke from a coma today, Walmart announced plans to acquire TV manufacturer Vizio on Tuesday in a $2.3

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Manufacturing Media 125

AdExchanger

MARCH 20, 2024

Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know.

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Retail Media Advertising Marketing 107

Digiday

NOVEMBER 27, 2023

Email click-through rates would seem to be a simple metric for email service providers to calculate to help publishers and advertisers determine newsletter performance: Of the number of emails sent, what percentage of recipients clicked a link in the email. Continue reading this article on digiday.com.

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Click Through Rate Advertising Media Marketing 87

Digiday

APRIL 23, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” Continue reading this article on digiday.com.

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Cookies Marketing Media 101

AdExchanger

FEBRUARY 16, 2024

Welcome to the AdExchanger Commerce Newsletter. Hey Readers! This week, I’m examining how the era of standalone walled gardens and content fortresses has given way to new forms of ad platform partnerships. I think of these partnerships as “sky bridges” because they aren’t open advertising integrations.

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Retail Media Advertising 113

Digiday

APRIL 16, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. However, it remains to be seen how much traffic TikTok can actually drive for publishers. TikTok declined to comment on the the feature or its ongoing test. Continue reading this article on digiday.com.

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Media Marketing 88

Digiday

APRIL 22, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. There’s been a lot of chatter on X , LinkedIn discussions and even some heated conversations on WhatsApp over the past week as these marketers worry about what they see as predatory growth. Continue reading this article on digiday.com.

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Conversion Media Marketing Advertising 77

Digiday

APRIL 17, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Meta’s discussions have largely centered on the rollout timeline rather than the detailed logistics of the ad placements, according to Digiday’s interviews with four advertising executives. Continue reading this article on digiday.com.

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Real Estate Media Marketing Advertising 94

Digiday

APRIL 22, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. For Newsweek’s global chief commercial and growth officer Kevin Gentzel, this means testing out new audience growth strategies and revenue streams to get back to growth this year. Continue reading this article on digiday.com.

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Digiday

APRIL 24, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. “Organic social is the starting point for marketing, and at this conference, it’s the 20th most important thing to brands.” Continue reading this article on digiday.com.

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Digiday

APRIL 24, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. These improvements, along with the massive COVID-era shift in eyeballs and subsequent investment dollars, have rebranded CTV as a performance channel. Continue reading this article on digiday.com.

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