VideoWeek

SEPTEMBER 2, 2022

Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Top Stories. The price is around half that of its current ad-free offering.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

InMobi

OCTOBER 11, 2019

Why have legacy brands been hesitant to invest in any advertising and marketing on mobile devices? Largely, it was because they didn’t have a way to really measure and quantify the impact of mobile on the path to purchase. The mobile consumer is simply too big to ignore. So what does this mean for marketers?

Marketing 52

Marketing Mobile Ads Mobile Search Brand Awareness 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. Time spent on mobile websites? Roughly half of all smartphone owners don’t conduct mobile searches.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Mobile Search 77

Mobile Search Machine Learning Advertising Manufacturing 77

Martech Series

FEBRUARY 20, 2023

One of the things to master while running a website is search engine optimization (SEO). The placement of your website on Google and other search engines is dynamic. Web marketing tools simplify the process of increasing your website’s visibility in search results, which increases the likelihood that visitors will convert.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

illumin

JUNE 7, 2019

Peer-to-peer non-profit PFLAG Canada created DestinationPride.org — a data-driven mobile search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world’s LGBTQ+ laws, rights, and social sentiment. Users were able to search any town, city, province, state or country on earth.

Non-Profit 69

Non-Profit Mobile Search Audience Communications 69

InMobi

FEBRUARY 19, 2016

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Ad Ops Hero

JANUARY 27, 2021

On the demand side platform, it starts searching the ad campaigns that matches with the user behavior data received through ad request. For example, the advertiser is targeting to the age group of 20 to 30 years who uses mobile devices and interested in learning advertising. What is a Demand Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Ad Beat

JANUARY 1, 2020

Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Why does mobile advertising work for brands?

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

APRIL 18, 2013

But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. This was bound to happen with the coming of the Internet and the mobile and the way media has changed over the last few years. Why this shift to mobile? According to a new mobile focused study by J.D.

AutoMobile 52

AutoMobile Rich Media Geo targeting Manufacturing 52

InMobi

JULY 29, 2013

Mobile devices are transforming the consumer mobility landscape across the world, and have become more of an always-on personal companion. With the rapid penetration of smartphones, Internet and email, traffic on mobile devices has already started taking over desktops. So what does it mean for the marketers?

Mobile Ads 40

Mobile Ads Rich Media Mobile Search Retail 40

InMobi

MARCH 12, 2013

Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? Smartphone penetration has now crossed the majority threshold in the US.

Advertising 40

Advertising Retail Mobile Search Mobile Ads 40

InMobi

JANUARY 3, 2013

The mobile phone is emerging as the most used digital device by a big margin, and this trend is only expected to continue: This is corroborated by several surveys that show a steady increase in mobile media consumption. While Koreans consume an average of 5.7 hours of media per day, mobile media consumption accounted for 34.7%.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

DECEMBER 30, 2012

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile tops Gartner top ten strategic technology trends for 2013.

Marketing 40

Marketing Mobile Search Retail Mobile Ads 40

InMobi

AUGUST 21, 2013

Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have been impacting every business and travel industry is no exception.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

VideoWeek

DECEMBER 9, 2022

In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Top Stories. Amazon Rolls Out TikTok-Style Shopping Feed. Inspire will appear as a lightbulb-shaped icon at the bottom of the Amazon app, the company revealed.

Food 52

Food Ad Tech Media Agency 52

Single Grain

JUNE 5, 2023

Allied Market Research ) US adults spend an average of 7 hours and 50 minutes consuming digital media. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Statista ) Search advertising generates the majority of both mobile and desktop revenue. billion internet users. Forbes ) 87.12

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

FEBRUARY 19, 2020

Search engine optimization has gone through many transformations over the years, from the simple optimization of landing pages on a desktop computer to the more complex process of creating engaging content that meets its target users on various platforms and devices. UPDATED: This post was expanded and updated for 2020!

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Single Grain

FEBRUARY 1, 2023

on search engines and $90.80 WordStream ) Search engine optimization plays a crucial role in conversions, with 94% of website traffic generated through organic search. on search engines and $90.80 How do you unlock the full potential of your website and skyrocket your online sales? on the display networks.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

DECEMBER 19, 2023

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic 3) KeywordChef (Freemium) KeywordChef is a keyword research tool that helps you find tons of relevant long-tail keywords with clear search intent, making it easier to come up with ideas for high-ranking content.

SEO 98

SEO Click Through Rate Conversion CPC 98

Single Grain

AUGUST 2, 2019

A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local service, they’ve often already made the decision to buy. In fact: 50% of “near me” searches result in a store visit.

SEO 111

SEO Banner Mobile Search Impressions 111

Single Grain

JANUARY 16, 2023

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. Mobile SEO Stats. Voice Search Stats. of total website traffic comes from organic search. ( Search Engine Journal ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JANUARY 8, 2024

The digital age has transformed how we seek and consume information, with search engines being at the forefront of this revolution. Central to the mechanics of these search engines is the Search Engine Results Page (SERP), a term that, while familiar to many, holds layers of complexity and significance.

SEO 52

SEO Machine Learning Mobile Search Marketing 52

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. adults using mobile devices is only growing.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. And with a whopping 63,000 searches done per second , Google is the place to do it. In fact: Google has 90.46% of the search engine market share worldwide.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

Single Grain

DECEMBER 6, 2019

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. As Brian Solis puts it: “Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it.

Marketing 145

Marketing SEO Conversion Audience 145