Martech

JANUARY 13, 2022

Don’t believe them when they tell you the metaverse is already here. When they are, it will be possible to enter the metaverse. What does the term “metaverse” mean exactly? We turned to Tim Parkin, a marketing consultant advising his clients on how to prepare for the metaverse, for more clarity.

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Marketing Media Communications MarTech 118

All About Advertising Law

SEPTEMBER 27, 2022

Last week, the National Advertising Division of the Better Business Bureau National Programs (NAD) held its annual conference. The wide array of speakers covered a broad range of topics, from the metaverse to dark patterns, social justice, environmental claims, and (as always) substantiation and disclosures. The metaverse.

Advertising 52

Advertising Agency Marketing 52

Martech

MAY 18, 2022

The oldest and arguably most successful virtual world or metaverse Second Life (SL) had been our first meeting place. He was a regular content contributor to the publication I founded almost 15 years ago, SLentrepreneur, dedicated to “making money in the metaverse.” Ten rules of the road for metaverse marketing.

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Audience Communications Marketing Media 98

Martech

OCTOBER 29, 2021

But does this also mean that the metaverse will get a boost as the next big marketing channel? When a hype-chasing executive asks you to build a metaverse presence, you can easily find it by searching Meta. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays.

Account-Based Advertising 110

Account-Based Advertising GDPR MarTech Audience 110

Martech Series

JANUARY 5, 2023

Spatial computing is gaining momentum due to major investments from Amazon, Microsoft, Meta and others and is widely considered to be the new dominant platform for building and navigation the metaverse. ARway is pleased to announce a significant upgrade to its spatial computing Software Developer Kit (SDK) with the release of version 2.0.

Real Estate 96

Real Estate MarTech Retail Marketing 96

Martech

OCTOBER 18, 2022

We doubled down on programmatic, we employed programmatic resources to move [ad] schedules easily without a lot of contracts and a lot of humans from where people were not to where they were,” said DPAA President & CEO Barry Frey. Not surprisingly, 52% of advertisers said they’ll shift spend from traditional OOH.

Retail 114

Retail Impressions Shipping Media 114

Martech Series

AUGUST 2, 2022

CoreWeave — an Elite Cloud Service Provider for Compute and Visualization in the NVIDIA Partner Network — is a specialized cloud provider delivering a massive scale of GPU-accelerated compute resources on top of the industry’s fastest and most flexible infrastructure — at up to 35X faster than other cloud providers.

Brand Lift 88

Brand Lift MarTech Marketing Media 88

VideoWeek

OCTOBER 12, 2022

The two companies will strengthen their service offering to clients by leveraging shared resources, according to the publisher. ” Advertisers assemble. IGN’s foray into advertising services is set to deploy the publisher’s consumer data and global reach for media brands looking to tap into digital-savvy audiences.

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Agency AutoMobile Entertainment Audience 105

Basis

JULY 22, 2022

Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. eMarketer covers key developments across major social networks in the last quarter, and analyzes what they mean for marketers and advertisers. What’s New with Meta’s Metaverse Ambitions? [:02].

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Banner Conversion Entertainment Impressions 77

Digiday

DECEMBER 19, 2022

The ups and downs of the market, the expectation for a recession the conflicting reports making it more difficult for marketers to read where people’s heads will be at and what they should be doing with their advertising — it’s all been uncertain. Metaverse, NFTs. Earned media. Remember when they thought Clubhouse would be it? )

Marketing 60

Marketing Agency Manufacturing Media 60

Flashtalking by Mediaocean

JANUARY 12, 2022

Is the newly launched ‘metaverse’ here for the long term? Changing the name of Facebook to Meta, Zuckerberg has set his sights on founding the metaverse. What is the metaverse? What can we expect from the metaverse? New content, ecosystems and brand interactions will be made possible through the metaverse.

Marketing 52

Marketing Click Through Rate Banner Audience 52

Digiday

JUNE 22, 2022

It’s less about the metaverse , Web 3.0 or any of the other buzzwords being bandied about this year in Cannes , and more about something more fundamental: the biggest challenge facing advertisers is how to deliver a consistent customer experience across a bewildering array of channels and platforms.

Conversion 54

Conversion Marketing Advertising Media 54

Smart-Hub

OCTOBER 16, 2023

Get a Consultation For Free Contact us On the main stage, industry authorities delved into the advancement of emerging technologies, the pervasive influence of major tech players, global energy challenges, and their implications for the marketing and advertising technology sector.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Basis

AUGUST 19, 2022

Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. Microsoft Announces 9 New Updates for Advertisers [:03]. What Advertisers’ Approach to YouTube Means to Alphabet [:01]. Google Report: July 2022 Monthly Audience Insights Briefing [:06].

Education 61

Education Audience Entertainment Ad Targeting 61

Basis

JUNE 24, 2022

If advertisers fail to adjust to these shifts, they risk missing out on valuable opportunities to recoup some of the losses they incurred during the height of the pandemic. Growing Adoption of Metaverse Technologies. Indeed, the priorities of travelers are changing. The channels where they find inspiration are changing. minutes and 30.4

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Marketing Retargeting Affiliates Finance 78

Digiday

OCTOBER 31, 2022

Back in 2020, TikTok challenged marketers and advertisers with the slogan, “Don’t make ads, make TikToks.” TikTok caused a major shift in how users were consuming content, forcing advertisers to adapt their creative strategies from polished, Instagram-ready videos to authentic, culturally relevant content.

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Agency Finance Food Education 67

VideoWeek

APRIL 28, 2023

“The BBC fulfils an essential public service function – it must have the planning, resources and wider infrastructure support to do so.” “The BBC fulfils an essential public service function – it must have the planning, resources and wider infrastructure support to do so.” billion. .

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Agency Non-Profit Ad Exchange Media 52

Digiday

MARCH 20, 2023

But their enthusiasm around generative AI’s potential to lift their businesses came amid disappointing advertising revenue in the fourth quarter, and discussions around AI technology may have been a way to lighten the blow. “At Gannett’s digital advertising revenue fell by 20.5% The company’s advertising revenue grew 46.9%

Media 71

Media SEO Marketing Machine Learning 71

VideoWeek

JULY 8, 2022

. “The strategic investment in Nowtilus is the natural next step in Equativ’s advanced TV journey, allowing us to accelerate our vertical integration by internalizing relevant TV tech expertise and resources,” said Arnaud Créput, CEO at Equativ. ” The Week in Tech. NielsenIQ Merges with GfK. Verve Group Acquires Dataseat.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Basis

OCTOBER 7, 2022

Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know. You’ve made a good choice: from the metaverse , to live sports , to TikTok , there’s a lot to get excited about. Wrapping Up.

Media 52

Media Click Through Rate Banner Native Advertising 52

Digiday

OCTOBER 30, 2022

Yet there are a host of challenges in content marketing — from limited resources to a lack of industry knowledge on particular subjects. To bridge the gap, Publicis Media has worked with clients like Samsung, which put its flagship NYC store into Decentraland, a virtual reality platform, to get them into the metaverse. Direct quote.

Media 68

Media Agency Marketing Affiliates 68

VideoWeek

JULY 14, 2022

Microsoft has been a significant player in digital advertising for years, and sells its own inventory for Bing, LinkedIn, Outlook, and Xbox. And its acquisition of programmatic advertising business Xandr from AT&T last year signalled Microsoft’s ambitions to grow in the space. ” The start of a beautiful romance?

Ad Tech 69

Ad Tech Advertising Audience Education 69

Martech Series

AUGUST 4, 2022

Game and Do Not Disturb modes, which switch on automatically during gaming, working or while streaming movies on a PC, ensure undisrupted experiences and minimize the usage of system resources, allowing reallocation to priority tasks. Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions.

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Brand Lift Education MarTech Conversion 86

Digiday

DECEMBER 20, 2022

Thus far, the saga has resulted in advertisers shying away from the platform with media agencies such as GroupM advising clients that the brand safety risks are just too great now that moderation teams are no longer there to filter content. general election of that year. Ruben Schreurs.

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Ad Tech Demand Side Platform Media GDPR 64

Digiday

MAY 2, 2023

The company’s content studio, Brand Partnership Studio (BPS), helps brands and creators collaborate to craft innovative campaigns that stand out from traditional advertising initiatives. Twitch, the world’s leading live-streaming service, was nominated for Best In-House Content/Brand Studio. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Audience Agency 69

Martech

JULY 10, 2023

The advances in AI technology allow a company to effectively scale personalization, bringing down the costs and resources required to deliver personalized learning, training and branded content. Snapchat’s advertiser offerings are compelling, and their AR mirror was on-site at AWE engaging attendees. has launched.

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Marketing Education Communications Entertainment 135

VideoWeek

JULY 7, 2023

They also suggested the advertising partnership with Microsoft would end next year as Netflix builds out its own ad tech, and that the company is planning to introduce advertising to its growing gaming business. According to Reuters , advertisers have criticised the company for turning away its most engaged users.

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Agency Media Ad Tech Demand Side Platform 52

Digiday

JULY 28, 2022

Publishers lay some groundwork for an emerging metaverse. Virtual events like ComplexLand and Blavity’s AfroTech conference offer glimpses of what the future might hold for the metaverse. But for now, the metaverse is an abstract potential hovering over an emerging set of siloed virtual islands.

Entertainment 73

Entertainment Media Marketing Education 73

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. But that isn’t the only threat at the moment to newsletter publishers’ advertising businesses.

Media 64

Media Brand Lift Click Through Rate Brand Awareness 64

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. The deal supports the company’s development, according to TF1, tapping the resources of the HLD fund to drive growth in strategic markets.

Ad Tech 98

Ad Tech Agency Media Audience 98

AdvertiseMint

JANUARY 20, 2022

Snap’s Advanced Conversions is a data collection, analysis, and reporting process that provides quality advertising services and conversions reports while respecting user privacy and the increasing restrictions around data tracking. For investors, advertisers and users alike, it’s important to get an idea of how Advanced Conversions works.

Conversion 52

Conversion Impressions Click Through Rate A/B Testing 52

Martech

JUNE 22, 2023

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. By harnessing these tools, businesses can tap into the wealth of accumulated knowledge and access nearly limitless resources.

Cookies 107

Cookies eCommerce ROI Retail 107

Digiday

OCTOBER 16, 2022

As consumers keep getting more socially aware, it is becoming critical for advertising to align with clients’ ESG (environmental, social and governance) commitments. This includes children’s safety rules and advertising approvals. No one’s loyal because you’re cheap.”. Color by numbers. Antoinette Siu. Direct quote.

Media 56

Media Education Agency Conversion 56

VideoWeek

DECEMBER 9, 2022

But it’s come in for criticism within the ad industry, with some complaining that such a ban would harm advertisers and media owners without having a significant impact in reducing obesity. Twitter to Give Advertisers More Control, Amazon and Apple Resume Spending. The Week in Tech. TikTok Avoids Social Media’s Ad Slump.

Food 52

Food Ad Tech Media Agency 52

Digiday

JUNE 15, 2022

Known for countless vats of Aperol Spritz, palatial villas, branded pool rubber rings and DJ Cyril, the soirée has been replaced by a lunch and some tangential panels on the carbon cost of online advertising. . ” Conversations will likely cover the big theme topics of the moment, from purpose to talent, the metaverse and Web 3.0,

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Ad Tech Pop-Up Conversion Agency 50

VideoWeek

MAY 27, 2022

In April it announced a partnership with advertising agency Omnicom to offer its services to marketing clients. European digital advertising grew 30.5 IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem.

Ad Tech 59

Ad Tech Agency Media Audience 59

Single Grain

SEPTEMBER 14, 2022

Mark Zuckerberg has rightly said that the metaverse could be the next best thing to teleportation. the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. Let’s begin with the basics of metaverse advertising.

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Agency Marketing SEO Real Estate 59