VideoWeek

FEBRUARY 28, 2024

TvScientific is one of a number of ad tech companies working to provide performance oriented advertising tools on TV. Since then it’s been adding more performance tools to its own self-serve ad buying platform, including the ability for advertisers to buy on a cost-per-outcome basis (as opposed to a more standard CPM model). .

CPM 52

CPM Retargeting Ad Tech ROI 52

Martech

FEBRUARY 11, 2022

In addition to new effects and editing tools, YouTube plans to introduce the ability to reply to individual comments by creating another Short (similar to TikTok). And, YouTube has begun testing gifted memberships, which allow viewers to purchase channel memberships for other viewers in a livestream. Image: YouTube. Why we care.

Video Ads 117

Video Ads Conversion MarTech Audience 117

Martech

APRIL 7, 2023

Botify Assist is a collection of ChatGPT-powered tools for Botify’s enterprise SEO platform. This makes it easy for users to create a conversational assistant for digital products, including courses, memberships, coaching programs, and podcasts. One is a personalized search assistant that helps people find information using plain text.

MarTech 112

MarTech Real Estate SEO Conversion 112

Martech

JUNE 3, 2022

Interactive hands-on learning: To what extent is the learning experience interactive, and how much focus is given to learning actual tools, solving real industry problems, etc.? Alumni Status: Purdue Alumni Association membership. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more.

Marketing 112

Marketing SEO Conversion Rate Conversion 112

Martech Series

NOVEMBER 2, 2022

Cloudera Partner Network includes a competency-based, points-driven approach to leverage expanded program opportunities, more comprehensive tools and support, and industry-leading incentives and promotions. As partners collect points and earn competencies, they advance through the levels – Member, Select, Premier, and Strategic.

Marketing 80

Marketing MarTech 80

VideoWeek

MARCH 6, 2024

The Chinese company will rename the scheme as the Creator Rewards Program, and will roll out new monetisation tools in the coming weeks. The company has also rebranded its Creator Portal as the Creator Academy, providing resources on TikTok’s creation tools and monetisation features.

Audience 65

Audience 65

Martech Series

SEPTEMBER 21, 2022

With the introduction of these features, organizations have access to additional branding customizations and tools to improve the patron experience while reclaiming lost revenue.”. This package includes the tools and support to sell tickets, registrations, and merchandise, accept donations as well as manage events and customer relations.

MarTech 85

MarTech Marketing 85

VideoWeek

APRIL 19, 2024

Top Stories Netflix’s Ad Tier Grew by Two Thirds in Q1, but Scale Remains an Issue Netflix said its ad membership grew by 65 percent quarter-on-quarter in Q1 this year, following two quarters of similarly high growth, as it continues to scale its ad offering.

Media 52

Media Pop-Up Agency Advertising 52

Martech Series

OCTOBER 18, 2022

Capital Block: A leading Web3 platform for sports clubs around the world, partnering with football clubs in Europe to launch an NFT membership for their fans to access exclusive content, in real life game experiences, and Web3 benefits and rewards.

Entertainment 99

Entertainment Media Pop-Up MarTech 99

Martech Series

JUNE 28, 2022

Treasure Data’s CDP for Service enables businesses to receive real-time customer profile data, such as the delivery of historical purchase and loyalty membership information, to support agents using the Genesys platform. Marketing Technology News: Glassbox Adds Nir Pinhasov to Lead R&D.

MarTech 102

MarTech Conversion Marketing 102

Martech

MAY 8, 2023

What ecommerce tool is used, and what other systems does it send to? Lastly, collaborate with other departments to share these findings and ensure data is usable in marketing tools. For example: A CPG client wanted to increase memberships in their loyalty program. Dig deeper: Why testing is a marketer’s most powerful tool 3.

A/B Testing 117

A/B Testing Audience eCommerce Cookies 117

Martech Series

JUNE 2, 2022

TEXAS EMERGENCY MANAGEMENT CONFERENCE – Verified identity platform Merit today released its Verified Forms Engine (Merit VFE), the next evolution of the company’s custom forms tool. Event registration and check-in processes can be shortened by bringing in data from membership or employment records, or other credentials.

Electronics 85

Electronics MarTech Data Management Platform Marketing 85

Fuel Lines

JULY 30, 2013

Deman Metric is a marketing advisory firm that provides practical online tools and training. They have built a membership community of over 30,000 marketing professionals in 75 countries. Agencies need to embrace the discipline of publishing as a vital part of their overall new business strategy.

Agency 279

Agency Marketing 279

Media Math

MARCH 31, 2023

The Certified Against Malware seal demands that we have effective malware and malvertising filtration tools to protect our supply partners and especially the consumers whom we serve from the threat posed by malware and malvertising, as well as processes and policies to escalate and review any instances that may occur.

Media 52

Media Advertising Marketing 52

Martech Series

JUNE 21, 2022

Metaverse Standards Forum to foster the development of open standards for the metaverse; Membership is free and open to any organization. The metaverse will bring together diverse technologies, requiring a constellation of interoperability standards, created and maintained by many standards organizations”.

Entertainment 85

Entertainment Ad Tech MarTech Marketing 85

Digiday

OCTOBER 3, 2022

The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry and providing business decision-makers with the critical tools and information needed to make informed decisions when choosing the right ad tech vendors.

Ad Tech 77

Ad Tech Media Advertising Audience 77

Ad Rants

SEPTEMBER 27, 2022

For example, consider saying "only 50 membership spots remaining, book now" or "50% discount ends today, act now" instead. They use tools such as Google Analytics to analyze your website traffic and write CTAs that have the highest odds of delivering. These people know how to design and optimize call-to-action (CTA) buttons.

Conversion Rate 130

Conversion Rate Conversion Agency Marketing 130

Martech

AUGUST 22, 2022

It only takes a few steps, yet the segmentation can have an impact beyond reporting for remarketing and personalization in other tools. Using tools in GA4. Though this is a valuable tool, Comparisons aren’t meant to be for main reporting purposes or in-depth insights. The best part? Why segment in GA4? Get MarTech!

A/B Testing 107

A/B Testing Audience MarTech Marketing 107

Martech Series

SEPTEMBER 15, 2022

The integration marks the latest expansion in a relationship that includes Tanium’s membership in the Microsoft Intelligent Security Association (MISA) and its availability in the Microsoft Azure Marketplace.

MarTech 92

MarTech Marketing Media 92

Martech Series

SEPTEMBER 29, 2022

The company has developed a trusted network of customers and partners in the region, including: Envato, a world-leading online community for creative assets, tools, and talent, based in Victoria, Australia, joined Iterable’s customer community earlier this year. Student Edge first joined Iterable as a customer in 2021.

Communications 87

Communications Audience MarTech Marketing 87

Martech Series

JANUARY 24, 2023

In today’s Web3 environment, the communications tools (e.g. This shared wallet can send, receive and hold digital assets like NFTs, memberships, currencies, and more. The group wallet enables people to co-own and manage digital assets, as well as communicating directly with other co-owners.

Pop-Up 81

Pop-Up Communications Shipping MarTech 81

Martech

APRIL 28, 2022

“Look at KPIs that drive community membership or subscriber growth year over year.” Customer journey analytics tools do just that. What the tools do. Tools like customer journey analytics software give brands the ability to gain insights from their audience and act on them.

Marketing 110

Marketing Machine Learning MarTech Audience 110

Martech Series

FEBRUARY 24, 2023

By replicating the compliance requirements present in our real lives and making them composable, kycDAO equips Web3 builders with easy-to-use development tools. To commemorate the launch and reward early adopters, kycDAO is offering a free first year membership until March 24, 2023. kycDAO members are the trusted anons of Web3.

Verification services 88

Verification services Finance MarTech Impressions 88

Martech Series

SEPTEMBER 12, 2022

CasperLabs, a leading blockchain software company for the enterprise market, announced its membership in the Hyperledger Foundation, the open, global ecosystem for enterprise blockchain technologies. The Hyperledger community has been developing multiple DLT platforms as well as tools to enable a multichain ecosystem for years.

Healthcare 63

Healthcare Communications MarTech Marketing 63

Martech Series

JANUARY 13, 2023

.” StarStake has its sights set on changing the public perception of NFTs from just collectible, digital art images to functional key cards and tokenized memberships that connect creators with their communities, allowing them to reward supporters in innovative ways.

Healthcare 93

Healthcare Media MarTech Audience 93

Ad Monsters

OCTOBER 14, 2022

” Are AIMM Memberships Holding Minority-Owned Media Pubs Back? We provide resources and tools to the publisher network to drive best practices in growing traffic and ensuring premium visibility and performance for advertisers. At this time, it is unfortunate that big agencies will not work with you without this membership.

Ad Tech 98

Ad Tech Audience Media Agency 98

Martech Series

AUGUST 9, 2022

Webflow also introduced a raft of new solutions to help anyone build more powerful websites, including powerful tools like memberships and logic. The company added several new roles to the executive team, naming seasoned cloud executives Linda Tong as COO, Shane Murphy-Reuter as CMO and Mike Podobnik as VP of People.

MarTech 80

MarTech Marketing Agency Media 80

Martech Series

SEPTEMBER 30, 2022

Increasing accessibility : The company has 32 Accessibility Centers globally, where persons with disabilities can get tools, technology and support to be successful in their roles. Accenture’s global Disability Champions network has increased its membership to 35,000 people.

eCommerce 70

eCommerce MarTech Marketing 70

Digiday

NOVEMBER 7, 2022

And now, Icon has started a business incubator that uses its access to Amazon and Shopify tools to help three local businesses in its hometown of Cincinnati apply those tools for growth. We’ve used this tool, which is currently in development, to help these micro-brands with their Amazon store launch creative and advertising targeting.”

Agency 69

Agency Media Retail Pharmaceuticals 69

Martech Series

SEPTEMBER 30, 2022

This is a powerful and unique opportunity for brands to scale, as businesses leverage gifted subscriptions as a tool for acquisition,” says McEndree. Consider inspired bundles. Recurly provides a flexible and scalable subscription platform to support subscription commerce for thousands of brands globally.

Entertainment 82

Entertainment MarTech Retail Marketing 82

All About Advertising Law

MARCH 17, 2022

The FTC alleges that sales agents told service providers that the first month is free with an annual membership package, when really the first month of the subscription is not free. FTC Chair Khan also highlighted the purported potential for market abuse when gig-economy companies engage in misleading earnings claims.

Conversion Rate 52

Conversion Rate Affiliates Conversion Marketing 52

Basis

JANUARY 30, 2023

From the number of tools necessary to run a campaign, to ever-evolving consumer tech, to a lack of consistent measurement tools, today’s marketing professionals are juggling a lot. Marketers should embrace a healthy mix of the two: stay flexible and try new things, but not at the cost of abandoning proven tools. The solution?

Marketing 82

Marketing Advertising Media 82

Martech Series

JANUARY 25, 2023

With ClickFunnels, one can build regular websites, opt-in pages, landing pages, membership websites, squeeze pages, webinars, and so many more. While traditional tools require a large amount of technical knowledge to get set up, ClickFunnels supports one with just a few clicks.

Marketing 94

Marketing Pop-Up Non-Profit Retargeting 94

VideoWeek

MARCH 28, 2024

Wurl Launches BrandDiscovery for Real Time CTV Contextual Targeting CTV ad tech business Wurl this week launched BrandDiscovery, a new tool that enables real time contextual targeting against CTV content. Wurl says a case study run with Media.Monks found the tool improved one client’s cost-per-engagement by over 200 percent.

Entertainment 52

Entertainment Media Ad Tech Agency 52

Martech Series

FEBRUARY 5, 2023

With ClickFunnels, one can build regular websites, opt-in pages, landing pages, membership websites, squeeze pages, webinars, and so many more. While traditional tools require a large amount of technical knowledge to get set up, ClickFunnels supports one with just a few clicks.

Marketing 80

Marketing Pop-Up Non-Profit Retargeting 80

Lemonads

JANUARY 21, 2021

you can use them to build Landing pages, Squeeze pages, Webinars, Membership sites, any type of sales funnel you can think of, complete with order bumps, upsells and downsells and so much more! Today, ClickFunnels is software for building sales funnels with many added features, so let’s discover them all! Take a look here below!

Affiliates 52

Affiliates A/B Testing Conversion Conversion Rate 52

Digiday

JANUARY 26, 2023

era empowers marketers and their agencies to use the Web3 technology as next-generation loyalty and data gathering tools. Being able to have real provenance and ownership around the benefits of of a membership or a loyalty club. That era, or what Tyler Moebius calls NFT 1.0 is rapidly coming to an end, as the 2.0

Marketing 81

Marketing Pop-Up Retail Agency 81