Paleo AdTech

JULY 28, 2022

Jim Jorgensen is a prolific serial entrepreneur and co-founder of a well-known dot-com advertising startup called AllAdvantage. he was a Hollywood business manager for a while; clients included Sharon Stone, Lily Tomlin and the (brilliant) writer John Hughes. And the company never quite figured out a working business model.

Ad Tech 98

Ad Tech Marketing Advertising 98

Paleo AdTech

DECEMBER 10, 2023

Jim Jorgensen is a prolific serial entrepreneur and co-founder of a well-known dot-com advertising startup called AllAdvantage. he was a Hollywood business manager for a while; clients included Sharon Stone, Lily Tomlin and the (brilliant) writer John Hughes. And the company never quite figured out a working business model.

Ad Tech 52

Ad Tech Marketing Advertising 52

Martech Series

FEBRUARY 2, 2023

Many business leaders and investors think that having access to customer data can provide them an unassailable competitive edge. Businesses of all sizes need to use customer data to create a competitive advantage. Businesses gather behavioral, demographic, and other crucial data to comprehend the needs of their clients.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Digiday

OCTOBER 12, 2022

One publisher who spoke during a Town Hall discussion at the Digiday Publishing Summit last month — where attendees were granted anonymity so they could speak openly and freely about the challenges they’re facing in their businesses — said their team also saw success in asking Facebook group members for their emails. “We 1, 2023, per Adweek.

Media 66

Media Pop-Up Audience Agency 66

VideoWeek

DECEMBER 8, 2023

Infillion to Relaunch MediaMath This Year Infillion is planning to relaunch MediaMath by the end of the year, Business Insider reported on Tuesday. Infillion CEO Rob Emrich previously announced plans to grow MediaMath into a $100 million-a-year business in four years, and remains bullish on that prediction.

Video Ads 52

Video Ads Media Ad Tech Agency 52

VideoWeek

SEPTEMBER 29, 2023

The SIA aims to ensure legislation “doesn’t undermine the value and diversity consumers are enjoying today”, and that streaming businesses are not tied down by policies governing user-generated content platforms, such as TikTok and Meta. AdAge estimated Amazon’s total ad and promotion spend last year to have topped $20 billion.

Media 52

Media Non-Profit Advertising Ad Tech 52

Digiday

MARCH 29, 2023

Overheard at DPS The Messenger shutters Grid News, publishers brace for a compensation fight and more Overheard at DPS After a bleak start to 2023, publishers were ready to convene to compare notes to see just how bad their advertising businesses have been fairing over the past couple of quarters. We need less organizations as well.

Media 69

Media SEO Agency Affiliates 69

Single Grain

JULY 18, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. They're not the same as Facebook Pages, which were designed to be the official Facebook presence for any given entity (like a brand, business or celebrity). Get A Free Consultation.

Audience 111

Audience Banner Conversion Shipping 111

Single Grain

FEBRUARY 3, 2020

Many businesses tend to only focus on how much money a customer can make them rather than investing in the level of service that needs to take place, even after a purchase. In other words, when a customer buys from them, this type of business feels that they have achieved their goal of receiving money from a transaction.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

AUGUST 1, 2019

The unfortunate reality of running a business is that you are going to face a lot of competition. Few questions are harder to answer since there are so many factors that go into making and cultivating a successful business. Isn’t the superior product or service always the one that ends up being the source of a thriving business?

SEO 101

SEO Banner Marketing Advertising 101

Single Grain

AUGUST 1, 2019

The unfortunate reality of running a business is that you are going to face a lot of competition. Few questions are harder to answer since there are so many factors that go into making and cultivating a successful business. Isn’t the superior product or service always the one that ends up being the source of a thriving business?

SEO 80

SEO Banner Marketing Advertising 80

Single Grain

JULY 25, 2019

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. This allows businesses to identify unique customers and eliminate potential duplications. Get A Free Consultation.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Single Grain

AUGUST 29, 2019

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel.

Marketing 83

Marketing Shipping Banner Affiliates 83

Single Grain

SEPTEMBER 5, 2019

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. This allows businesses to identify unique customers and eliminate potential duplications. Get A Free Consultation.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Single Grain

JUNE 5, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 67% of consumers and 74% of business buyers say they’ll pay more for a great experience. Get membership” could relate to anything. Click here to download it for free right now!

A/B Testing 111

A/B Testing Conversion Conversion Rate Banner 111

Single Grain

JULY 1, 2019

If you’re not generating as much (or more) cash than you’re spending on your campaigns, it’s not a sustainable way to grow your business. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. How to Start an Affiliate Program for Your Business.

Affiliates 89

Affiliates Marketing Cookies Banner 89