Martech

AUGUST 27, 2024

AI is rapidly reshaping various industries, and martech is no exception. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences. Achieving a 10:1 ROI or better is now common, even with just one use case.

MarTech 130

MarTech Machine Learning ROI CPA 130

Martech

AUGUST 15, 2024

Anyway, here are this week’s AI-powered martech news and releases. It also lets companies identify and implement high-value AI use cases to improve ROI. The post AI-powered martech news and releases: August 15 appeared first on MarTech. What would AI say about this particular marketing strategy? Processing.

MarTech 130

MarTech Conversion ROI Marketing 130

Martech

NOVEMBER 8, 2024

Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced. The post Maximizing your B2B paid media ROI with alternative platforms appeared first on MarTech. Email: Business email address Sign me up! Processing.

ROI 130

ROI Media Audience Ad Inventory 130

Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. In martech terms, that means 20% of your tools drive 80% of your results. Consolidate overlapping tools Review your martech inventory for tools with overlapping functionalities. The first part is here. Processing.

MarTech 120

MarTech Education ROI Marketing 120

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 118

MarTech ROI Marketing 118

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. The post AI-powered martech news and releases: December 5 appeared first on MarTech. At right, orange tabby wrapped in orange slice paper.) Email: Business email address Sign me up!

MarTech 122

MarTech Food Machine Learning SEO 122

Martech

OCTOBER 24, 2024

Here are this week’s AI-powered martech news and releases. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. The post AI-powered martech news and releases: October 24 appeared first on MarTech.

MarTech 128

MarTech Communications SEO Conversion 128

Martech

DECEMBER 12, 2024

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 117

MarTech Conversion Conversion Rate Marketing 117

Martech

SEPTEMBER 5, 2024

Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The post AI-powered martech news and releases: September 5 appeared first on MarTech. Office with Copilot costs roughly twice as much as Office without. Processing.

MarTech 115

MarTech SEO Ad Server Retail 115

Martech

JULY 26, 2024

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Focus on success, not failure.

MarTech 120

MarTech Pharmaceuticals Social Advertising eCommerce 120

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation. You can feel the ROI slipping away in the process. You can feel the ROI slipping away in the process.

MarTech 122

MarTech Marketing Agency ROI 122

Martech

AUGUST 1, 2024

Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels. The post AI-powered martech news and releases: August 1 appeared first on MarTech. Thinking Media and streamr.ai

MarTech 117

MarTech Audience ROI Media 117

Martech

DECEMBER 4, 2024

Common pitfalls include: Fragmented martech stacks: Disjointed tools lead to inefficiencies, poor data utilization and misaligned strategies​​. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Dig deeper: Is it time to clean out your martech stack?

MarTech 129

MarTech ROI Conversion Rate Marketing 129

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 102

ROI Marketing Finance Conversion 102

Martech

MARCH 26, 2025

Dig deeper: How to maximize event ROI using smart budgeting Here are nine ways to repurpose content: Post the report on a dedicated landing page. With an event-first approach, you maximize content ROI and create multiple touchpoints for your audience to engage with. Feature experts in live and on-demand webinars.

ROI 122

ROI Marketing Conversion Brand Awareness 122

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Let’s explore the core roles within the execution team and their impact on bringing a martech vision to life. Using data-driven insights to refine content and improve campaign performance.

MarTech 119

MarTech A/B Testing ROI Conversion 119

Martech

MARCH 31, 2025

If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Dig deeper: AI is poised to disrupt the world of martech vendors and users The AI rush has also led to an explosion of hastily developed or poorly conceived martech tools.

MarTech 104

MarTech ROI Marketing 104

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Processing.

MarTech 103

MarTech A/B Testing Retail ROI 103

Martech

NOVEMBER 6, 2024

” Dig deeper: The marketing ROI problem has its roots in marketing culture Martech and AI We are blessed with ever-expanding, eye-poppingly effective technology. Martech and AI appear so potent together that they make this side of the coin much shinier. He understands us and what we need.” Processing.

MarTech 126

MarTech Pop-Up Communications Manufacturing 126

Chief Martech

SEPTEMBER 14, 2024

If you’re reading this blog, it’s a safe bet that you’ve been involved in buying — or selling — martech software. Probably quite a bit of martech software. Also good advice for martech vendors: don’t short-change customer success or customer delight. It’s a powerful marketing channel.)

MarTech 96

MarTech Pop-Up Education ROI 96

Martech

APRIL 15, 2025

Dig deeper: Why ROI is undermining B2B marketing effectiveness How do I get awareness investment? Dig deeper: Why ROI is undermining B2B marketing effectiveness How do I get awareness investment? The post How to prove the value of brand marketing without sacrificing ROI appeared first on MarTech.

ROI 102

ROI Marketing Brand Awareness Conversion 102

Martech

APRIL 21, 2025

Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. Attribution sucks Attribution is the typical way martech measures performance. In this situation, the Google Ads campaign that will be attributed the best ROI is almost certainly one that bids on your brand.

MarTech 87

MarTech A/B Testing ROI Search Advertising 87

Martech

JANUARY 3, 2025

The post How to maximize event ROI using smart budgeting appeared first on MarTech. Your event budget isn’t just a spreadsheet it’s the foundation of your content strategy’s success. Email: Business email address Sign me up! Processing.

ROI 125

ROI Food Entertainment Finance 125

Martech

FEBRUARY 14, 2025

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Reality looks different. Everyone has the badges.

MarTech 117

MarTech Finance Conversion Rate Conversion 117

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Here are this week’s AI-powered martech news and releases. The post AI-powered martech news and releases: October 3 appeared first on MarTech. registration required). Processing.

MarTech 76

MarTech Ad Inventory Ad Space Conversion 76

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

Marketing 134

Marketing ROI MarTech Conversion 134

Martech

NOVEMBER 6, 2024

Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. ROI in sales and a 43% higher return than other channels. CarParts is a great example of what happens when you get it right. Processing.

Advertising 130

Advertising ROI CPA Conversion 130

Martech

JULY 22, 2024

We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Reporting an ROI of 15% might seem like a ratio, but it is still just a number out of context.

Marketing 127

Marketing SEO ROI Brand Awareness 127

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. Who championed martech replacements in 2024?

MarTech 73

MarTech Finance ROI Marketing 73

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 128

ROI Marketing Click Through Rate Impressions 128

Martech

JULY 16, 2024

It unlocks personalized experiences, fuels growth, and maximizes ROI. appeared first on MarTech. Accurate customer data is a marketer’s goldmine. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution.

Marketing 115

Marketing ROI MarTech Data Management Platform 115

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. As I mentioned in my previous MarTech article, email budgets have always been constrained.

ROI 131

ROI MarTech Marketing Agency 131

Martech

JULY 29, 2024

However, when some marketers hear “generalized system understanding” along with martech, their minds may drift into other initialisms (CDP, EDT) or technical and seemingly abstract concepts. You can guide developers to make the best technical connections within the martech stack. Email: Business email address Sign me up! Processing.

Marketing 125

Marketing Communications MarTech eCommerce 125

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Marketing 117

Marketing MarTech Communications ROI 117

Martech

AUGUST 15, 2024

Marketing ROI. While ROI provides a common language, the perception of value can differ greatly across functions. Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. Here’s why: Marketing impact can be a double-edged sword.

ROI 126

ROI Finance Brand Awareness Conversion 126

Martech

JULY 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

ROI 120

ROI MarTech Conversion Rate Marketing 120

Martech

MAY 9, 2025

While its about choosing where to live, it offers valuable insights for martech professionals, especially about decision-making. FOBO can interfere with organizational objectives, affecting martech practitioners, their colleagues and their employers. FOBO wreaks a lot of martech havoc in the buy vs. build or buy and build debate.

MarTech 80

MarTech ROI Marketing Conversion 80