Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry. ” In contrast, he praises the power of independent ad tech.

Cookies 111

Cookies Media Ad Tech Impressions 111

VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. CEO Wayne Blodwell said the company aims to bridge this gap between ad spending and actual ad attention, focussing on brands and independent agencies.

Media 78

Media Click Through Rate Viewability Video Ads 78

Fuel Lines

FEBRUARY 7, 2013

Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. Most agencies sat on the sidelines during the rapid rise of social media and didn’t really participate until around 2010. Most had no clear objective beyond this.

Media 264

Media Public Relations Agency Communications 264

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Disney is one network that is already ahead of the curve here.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

VideoWeek

APRIL 10, 2024

Follow VideoWeek on Twitter and LinkedIn. Please email if you would like to sponsor a category or partner with the European Video Awards.

Ad Server 52

Ad Server Ad Tech Video Ads Media 52

VideoWeek

OCTOBER 25, 2023

Most ad tech providers are still looking at CTV as an extension of broadcast TV, argues DJ Agahi, Managing Director at Sabio. In this video interview, Agahi explains the need to communicate this opportunity to brands and agencies, the cost incentives of CTV, and the creative capabilities available. Filmed at TV Rise 2023 in Florence.

Ad Tech 59

Ad Tech Impressions Advertising Communications 59

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Fuel Lines

FEBRUARY 8, 2013

You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. RSS Feeds to help share helpful content to your prospective client communities.

Agency 275

Agency Media Retail Conversion 275

Fuel Lines

FEBRUARY 6, 2020

This is a guest article written by J ohn Paul Strong , the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners.

Agency 292

Agency Communications Advertising Marketing 292

illumin

JANUARY 9, 2024

While retail media has been long established as critical to promoting goods and services at the bottom of the marketing funnel, larger media agencies have recently started to pay it the attention it deserves. Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons.

Retail 105

Retail Media Entertainment Ad Tech 105

Fuel Lines

MARCH 22, 2018

For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Perich is a small agency with a staff of 35. The agency is located in the heart of automotive country and they have a lot of work in this category. Facebook. ?Email

Agency 254

Agency Communications Education Audience 254

Fuel Lines

APRIL 30, 2020

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change. The battle for new business has moved online, which makes community development indispensable in marketing your agency online. For example, set a goal of initiating connections through your personal LinkedIn account.

Agency 270

Agency Communications Media Impressions 270

Fuel Lines

APRIL 1, 2016

If I were the owner of an advertising, digital or media agency, to build my agency’s brand, I would WRITE! “Fortune 500 companies have an average of 17 agency relationships.” Since 2007, I’ve worked with well over 200 agency owners to create content for new business. Ad agencies are target-less.

Agency 266

Agency Audience Marketing Media 266

VideoWeek

APRIL 17, 2023

The launch comes at a time where supply-side platforms and demand-side platforms (DSPs) are increasingly encroaching on each other’s territory, as buyers and sellers seek more transparent and efficient pathways for programmatic ad spend. ” Follow VideoWeek on Twitter and LinkedIn.

Demand Side Platform 106

Demand Side Platform Ad Server Agency Media 106

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. First, don’t pretend that you’re not prospecting for your agency.

Agency 246

Agency Communications Marketing Media 246

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

Conversion 115

Conversion Marketing SEO MarTech 115

Fuel Lines

DECEMBER 21, 2020

is a software platform for advertising agencies (a SaaS), where subscribers can recruit teams of four freelancers, brief them, watch the four work as a team posting ideas and building on each other’s ideas, and pay them after the work is done, and do it all right on the platform. “What the world needs now are ideas. Lots and lots of ideas.”.

Agency 246

Agency Advertising Marketing Media 246

Fuel Lines

JUNE 26, 2013

Most aren’t searchable and don’t make the right connection with the intended target when seen in a Twitter feed, LinkedIn, Facebook or Google Plus. A good portion of my blog’s traffic also comes as my content is shared through my Facebook, LinkedIn, Google Plus and even my Pinterest accounts.

Agency 279

Agency Retail Audience Food 279

VideoWeek

APRIL 9, 2024

“A big part of the frustration around the identity space is that brands and agencies have been the last piece of the puzzle to fall in line; everybody’s been waiting for buyers to be involved,” Roche tells VideoWeek. But this is also a validation that it also works for marketers and agencies.”

Cookies 119

Cookies Mobile Ads Agency Audience 119

Martech

NOVEMBER 10, 2023

” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million.

Retail 113

Retail Electronics Media SEO 113

More About Advertising

MAY 21, 2021

It’s amazing what powerful catchy music and plenty of TV airtime does: this ad from LinkedIn and agency VCCP is all over the place now – and not a resting CEO in Weybridge in sight. Social media owners get old-style advertising, whatever they tell their ad clients.

Agency 64

Agency Advertising Media 64

VideoWeek

OCTOBER 11, 2022

Back in 2019, BVOD accounted for roughly £300 million of ad spend in the UK, and YouTube accounted for £110 million, together receiving 80 percent of CTV ad spend. Meanwhile dynamic ad replacement (DAR, the likes of Sky’s AdSmart) made up £85 million, and other VOD services made up the final £20 million.

Agency 130

Agency Advertising Media Marketing 130

VideoWeek

APRIL 5, 2024

In this week’s Week in Review: Roku patents new tech for detecting ad breaks, Paramount enters exclusive takeover talks with Skydance, and Reach calls out Meta’s deprioritisation of news. LinkedIn Tests TikTok-Style Short-Form Video Feed LinkedIn is testing a short-form video feed in the style of TikTok, according to TechCrunch.

Ad Tech 59

Ad Tech Media Agency Audience 59

VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. This data will be used to target ads, and Epsilon says its AI will learn over time what does and doesn’t work, helping to optimise spend. ” Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media Ad Server Impressions 52

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

Retail 98

Retail Media Audience Agency 98

VideoWeek

SEPTEMBER 14, 2022

And agencies are increasingly investing in attention metrics as they search for more meaningful measurement of media channels and ad creative. Follow VideoWeek on Twitter and LinkedIn. Industry-wide initiatives to develop cross-media measurement frameworks are making firm progress. The future of alternative currencies.

Media 96

Media Agency 96

VideoWeek

JUNE 29, 2023

The EU’s suggestion that Google divests its ad tech business has come as welcome news to other vendors looking for a fairer playing field. “Changing behaviour is going to be hard,” says Paola Colombo, General Manager, Ad Tech & Business Development at Publitalia ’80.

Ad Tech 52

Ad Tech Agency Media Advertising 52

VideoWeek

NOVEMBER 7, 2022

Following reports last month that Apple has been speaking with media agencies about selling ads on Apple TV+, Bloomberg this weekend reported that Apple is building an advertising network for live television, which would sell inventory on Major League Soccer games when its broadcasting deal kicks in next year.

Advertising 106

Advertising Ad network Agency Media 106

VideoWeek

SEPTEMBER 29, 2023

Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

Agency 125

Agency Media Finance eCommerce 125

Digital Remedy

APRIL 26, 2022

With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies. Be sure to follow Digital Remedy on LinkedIn and Twitter for the latest company updates.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

VideoWeek

OCTOBER 11, 2023

UK broadcaster ITV this morning announced it is rolling out addressable ads on a number of its linear channels: ITV2, ITV3, ITV4, and ITVBe. Addressable ads will be available in households with YouView-powered set-top boxes, providing a reach of 1.3 ” Follow VideoWeek on Twitter and LinkedIn.

Agency 65

Agency Media Advertising 65

MNTN

JULY 5, 2022

Video Creative: Social marketers can repurpose the video creatives they are already using on LinkedIn and other social networks to make the jump to CTV. If video isn’t available, there are now non-agency solutions that make video a viable option for B2B businesses without the creative agency premiums. More on this in a minute.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

VideoWeek

AUGUST 18, 2022

The ad-supported version of Netflix will not allow users to download content for offline viewing, code in the iPhone app revealed this morning. The code also suggests that ad-supported subscribers will not be able to skip adverts, nor will they be able to operate playback controls during ad breaks. 13 Reasons Why.

Advertising 119

Advertising Agency Ad Tech 119

VideoWeek

MARCH 13, 2024

The measurement tool now carries 14 of the “most used” traded audiences, giving media buyers access to ad campaign performance across these audiences. Now advertisers can track performance across traded audiences in campaign reports which are available directly in the CFlight portal or can be called by media-buying agencies.

Audience 59

Audience Media Advertising Agency 59

VideoWeek

JUNE 27, 2022

Reddit has been growing out its advertiser-facing offering in recent years, and a big part of that has involved striking partnerships with major agency groups including WPP and Omnicom. Follow VideoWeek on Twitter and LinkedIn. Filmed at the Cannes Lions International Festival of Creativity 2022.

Education 59

Education Ad Space Agency Media 59

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. And with the presence of so much AI driven ad material, creative and innovative content is more important than ever. 2 most important factor for US brand-side marketers when selecting an agency.”

Retail 104

Retail Marketing Audience Communications 104