Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Marketing 129

Marketing GDPR MarTech Cookies 129

Media Math

SEPTEMBER 12, 2022

Where are we now in the global digital advertising privacy landscape? A complex global and state level web of privacy regulations has made it a requirement that companies staff and invest in global privacy and security compliance, with an eye to the consumer. But we need to scale our efforts.

Advertising 73

Advertising Media 73

Digiday

OCTOBER 9, 2022

Blame data privacy regulators for some of it. Sure, the threat of a global recession keeps marketers awake at night, but being named and shamed in headlines of The New York Times for data privacy breaches is the stuff of nightmares. said Brian Kane, chief operating officer at consent management platform Sourcepoint.

Ad Tech 64

Ad Tech Marketing Advertising Media 64

AdvertiseMint

OCTOBER 31, 2023

Privacy-concerned heavyweights have spoken. Targeted advertising without baking consent leaves a bad taste. This impending cookieless future spells uncertainty for the advertising industry. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Cookies are being crumbled. Cookies at work!

Cookies 98

Cookies Marketing SEO GDPR 98

Media Math

SEPTEMBER 12, 2022

US States Privacy Compliance: From Jan 1, 2023 , we will have the beginning of five new US state laws which all have similar definitions of what constitutes “personally identifiable information” which includes persistent IDs used in AdTech. . In 2018, the California Consumer Privacy Act (CCPA ) was a turning point for US state privacy laws.

Advertising 95

Advertising Cookies CPA Marketing 95

Martech

APRIL 25, 2024

Financial planning, investment advice, legal and health apps and services are top service categories, with hobbies and crafts, DIY projects, cooking, gardening and pet wellness as key interest areas among various subgroups of this generally affluent and retired demographic. Dominate the social platforms Facebook and X.

Marketing 121

Marketing Machine Learning Audience Communications 121

VideoWeek

JANUARY 11, 2023

Advertisers will no longer be able to use gender to target ads to teenagers on Facebook and Instagram, under Meta’s new guidelines due to come into effect in February. The social media giant is overhauling its advertising policy for young users, following concerns over online child safety in the US and Europe.

Advertising 109

Advertising Media 109

Ad Monsters

MARCH 23, 2023

Online privacy regulations continue to expand, making many of the previous ways of collecting data a thing of the past. First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences.

Advertising 93

Advertising GDPR Click Through Rate Audience 93

Martech Series

AUGUST 8, 2022

-Will oversee the company’s global legal and privacy functions. TripleLift to name new Chief Privacy Officer, reporting to Ostoya . TripleLift, as advertising technology company reinventing ad placement, announced the elevation of Kama Ostoya to General Counsel and appointment to the company’s executive leadership team.

Data Management Platform 52

Data Management Platform MarTech Marketing Advertising 52

Digiday

NOVEMBER 15, 2022

After a landmark privacy settlement between Google and dozens of states, some say location-tracking will continue facing scrutiny — and maybe more legal battles — as the industry comes increasingly under the microscope. For years Google has prioritized profit over their users’ privacy,” Rosenblum said in a statement.

Communications 65

Communications Advertising Agency Marketing 65

TechCrunch Ads

JUNE 22, 2022

“Thanks to our dialogue, consumers will be able to spot all kinds of advertisement that they are exposed to when using this platform,” said the EU’s commissioner for justice, Didier Reynders, in a statement yesterday.

GDPR 80

GDPR CPC Pop-Up Advertising 80

Digiday

APRIL 2, 2023

And it doesn’t address the systemic problems with data privacy in the U.S. Addressing that larger problem would require something like a federal privacy law that safeguards privacy as a human right, privacy specialists like Chavez have said. There was a legal challenge, and it was ultimately revoked. “My

Real Estate 72

Real Estate Entertainment Marketing Advertising 72

Basis

DECEMBER 1, 2023

Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising.

Marketing 58

Marketing Brand Awareness Education Audience 58

Media Math

APRIL 11, 2023

LinkedIn Twitter Facebook Email At the beginning of April, I joined panel experts at IAB’s Public Policy & Legal Summit in Washington to talk Privacy Issues in CTV Advertising. Check out the recent collaboration between SafeGuard Privacy and the NAI for vendor management solutions.

Advertising 52

Advertising 52

All About Advertising Law

OCTOBER 24, 2022

At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment. Advertisers should use conspicuous disclosures in the same format or medium used (e.g., entertainment) content.

Media 111

Media Advertising Education Entertainment 111

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

Retail 60

Retail Media Cookies Ad Tech 60

Digiday

JANUARY 19, 2023

Melissa Cooper, vice president of privacy and compliance, Sovrn It seems like only yesterday that publishers were scrambling to understand the ramifications of the General Data Protection Regulation (GDPR) in the EU and U.K. and the California Consumer Privacy Act (CCPA). Starting in 2023, five U.S. A new approach to consent U.S.

GDPR 51

GDPR Audience Advertising 51

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. Advantages Of Building AdTech Platforms for Telcos. The Pros and Cons of Acquiring and Renting AdTech Platforms For Telcos. A Bumpy Road for Buyers.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Digiday

DECEMBER 20, 2022

Digiday compiled a list of who’s been naughty and who’s been nice in this year’s digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates, and those that up-end orthodoxy. Whether other platforms will benefit from his maverick approach to leadership remains to be seen.

Ad Tech 64

Ad Tech Demand Side Platform Media GDPR 64

Martech

OCTOBER 18, 2021

Its purpose is to serve as a platform for all voice, chat and digital customer service systems. Keeping pace with privacy laws and practices. “We’re With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance.

GDPR 101

GDPR MarTech Marketing Conversion 101

Automatad Inc.

DECEMBER 23, 2022

Share Tweet Share California Privacy Rights Act (CPRA) will come into effect from January 2023. As a more strict privacy law, it aims to expand and redefine the existing California Consumer Privacy Act (CCPA). Businesses must make the data from January 2022 available to the related consumers. Find out more about CCPA here.

GDPR 52

GDPR Non-Profit Ad Tech Advertising 52

Digiday

NOVEMBER 6, 2022

That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. It sounds a lot like a data management platform. Xingyu Wang prefers “community engagement platform.”.

Ad Tech 63

Ad Tech Data Management Platform Affiliates Ad Inventory 63

Digiday

JANUARY 5, 2023

In other words, users must accept Meta’s terms or they can’t use any of its platforms. ” It’s further evidence of the law catching up with (and coming down upon) all the players in the behavioral advertising ecosystem. . This didn’t sit well with the DPC. So what now?

GDPR 70

GDPR Banner Advertising Marketing 70

Automatad Inc.

NOVEMBER 30, 2023

You can purchase traffic from sources like social media platforms, search engines, or ad networks and then redirect it to your website. Adtech arbitrage is buying ads from various platforms to drive traffic to your website at a lower price and monetize that traffic by placing ads on your website. There they are an advertiser.

CPC 52

CPC Non-Profit Native Advertising SEO 52

AdvertiseMint

SEPTEMBER 3, 2023

Amazon is a giant platform in the e-commerce world where you can sell product categories of different diversities. It is a vital rule to ensure the safety and legality of medical products. Amazon has strict policies against selling stolen, counterfeit, or illegally acquired goods. Abide by Amazon’s policies.

Electronics 52

Electronics Food Shipping Manufacturing 52

InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. Trust includes transparency, data privacy and data security, measurement product partnerships and audits, including around fraud and brand safety.

Demand Side Platform 40

Demand Side Platform Advertising GDPR Ad Exchange 40

VideoWeek

APRIL 19, 2024

Nonetheless, Netflix executives said that scaling the amount of inventory available is its major priority, and its advertisers’ number one request. The identity solutions include Yahoo ConnectID and Next-Gen Solutions, enabling advertisers using the Yahoo DSP to target and measure the performance of their CTV campaigns.

Media 52

Media Pop-Up Agency Advertising 52

SODP

MAY 22, 2023

While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising. In the fast-paced digital landscape, the advertising-based revenue model serves as the lifeblood for most publishers. Once an advertiser buys ad space, they submit their ad creative for evaluation.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. As such, a number have released statements in recent weeks outlining updates policies for EU users. Ad spend is projected to grow 4.4

Media 52

Media Retail GDPR Agency 52

Basis

MARCH 16, 2023

Indeed, the flexibility afforded by programmatic makes it a safer bet in times of uncertainty, as advertisers can quickly shift budgets and optimize spend toward channels, platforms, or formats that are delivering high returns without the headache of navigating cancellation terms. And, also, really important to measure.

ROI 68

ROI Advertising Brand Awareness Cookies 68

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Data Privacy Updates. The Trade Desk, which earned $1.2

GDPR 52

GDPR Cookies Header Bidding Impressions 52

VideoWeek

OCTOBER 28, 2022

Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Alongside Agrawal, CFO Ned Segal and legal affairs and policy chief Vijaya Gadde were fired and escorted out of Twitter’s headquarters, according to sources cited by Reuters. Advertising spend totalled £12.52

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

TechCrunch Ads

MAY 10, 2022

’s policy plans in these two key areas … . ” In briefing notes to journalists published after the speech, the government said the largest and most powerful platform will face “legally enforceable rules and obligations to ensure they cannot abuse their dominant positions at the expense of consumers and other businesses.”

GDPR 51

GDPR Marketing Healthcare Banner 51

VideoWeek

MARCH 17, 2023

percent drop in TV advertising revenues. The Week in Tech Mediahub Selects Unruly as Preferred SSP Tremor International’s Unruly has been selected by IPG Mediabrands’ agency Mediahub as a preferred supply-side platform (SSP), meaning Mediahub will funnel more spend through Unruly as part of its supply-path optimisation efforts.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

All About Advertising Law

OCTOBER 16, 2014

In fact, Pinterest has been notorious for cracking down on advertisers who use its offerings in any sort of spammy way, including now prohibited “Pin It to Win It” contests. These Advertising Rules are applicable to Promoted Pins “and other promoted content associated with Pinterest.”. 1-30, 2014”).

Pharmaceuticals 40

Pharmaceuticals Affiliates Advertising Media 40

Basis

APRIL 10, 2024

In recent years, the digital advertising industry has come face to face with a barrage of new policies and regulations. With concerns mounting over data privacy, consumer protection, and AI , new laws have sprung up at a variety of levels—from state, to federal, to global.

Advertising 79

Advertising Conversion Education Audience 79

Ad Monsters

NOVEMBER 29, 2023

During a panel titled “The Future of Addressability: The Portfolio View,” Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville EVP of Ad Platforms & Operations at NBCUniversal, and Mike Nuzzo, SVP of Hearst Data Solutions at Hearst Magazines.

Cookies 76

Cookies Click Through Rate Finance Audience 76